09/19/2026
The 10,000 hour rule states that achieving world class mastery in any complex skill requires this amount of time dedication. I’ve surpassed this requirement years ago with over 5,000 surf lessons since 2013. During that time we have brought on hundreds of instructors ranging from the beaches of Los Angeles, Orange County, and San Diego. Some of them world class watermen and surfers, but the goal is always to get better and keep perfecting the craft. Here’s to another 10,000 and to more beaches, students, and memories.