Baseline Platform

Baseline Platform Run your entire sports business from a single login. Manage teams, facilities, memberships, events.

09/10/2026

Worth asking before you build the winter membership shelf: what is "unlimited" actually selling?

In last winter's class data, among unlimited members who used the plan at all, the median registered for 1.0 classes a week. The member on a 2x-a-week plan registered 1.3 times. At the typical facility only 17% of unlimited users went past two.

Unlimited sells the option. Most families never exercise it. Which is why the second class per week is the expensive step on the ladder.

Where does your ladder start, and does anyone actually buy the top of it?

26% of new lesson clients never book a second lesson. The median trainer keeps just 24% of new clients past 90 days.Fami...
09/09/2026

26% of new lesson clients never book a second lesson. The median trainer keeps just 24% of new clients past 90 days.

Families rarely leave because the training was bad. They leave because nobody ever showed them it was working.

Facilities that hold onto 80% or more of their first month customers through month six earn 2.4x more. That's $85,345 in median six month revenue against roughly $36,000 for the ones losing over half. Progress charts, PRs on the leaderboard, a coach note a parent can actually read.

What do you show parents to prove their kid is getting better?

A chargeback usually shows up about 27 days after the charge. You get roughly nine days to answer it.By then the checkou...
09/07/2026

A chargeback usually shows up about 27 days after the charge. You get roughly nine days to answer it.

By then the checkout page, the policy that was in force, and the box the customer ticked are a month in the rear view. If you didn't capture them at purchase, you can't go back for them.

Five things that improve your odds, and they work on whatever you're running right now: https://www.baselinepro.com/blog/how-baseline-wins-payment-disputes

Where does a customer actually see your cancellation policy today?

About the payments you have to chase.Most of the time a retried charge is just a recovered payment and that's the end of...
09/05/2026

About the payments you have to chase.

Most of the time a retried charge is just a recovered payment and that's the end of it. But in our dispute data, charges that collected on the first try won 86% of their disputes. Charges that needed retries won 34%.

Sometimes the payment you chased is a family already halfway out the door.

I'm not saying stop recovering failed payments. Recovered revenue is real revenue. Just treat a retried charge as a flag about the relationship too. A two minute phone call is cheaper than the chargeback that might follow.

Ever had one of those turn into a dispute?

Quick audit: open your bank statement and count the software charges.Most baseball facilities run 5 to 7 separate platfo...
08/29/2026

Quick audit: open your bank statement and count the software charges.

Most baseball facilities run 5 to 7 separate platforms. Scheduling, payments, a website builder, an email tool, something for teams. Add subscriptions to processing fees and it clears $15,000 a year.

Twenty minutes. List every tool, what it does, what it costs a year. Circle the overlaps.

Baseline runs scheduling, payments, memberships, teams, and your website in one system, starting at $0 a month on the Base plan.

What it replaces: https://www.baselinepro.com/features

How many logins does it take to run your facility right now?

Same trainer, same building: January delivers about 2.2x the lesson hours of July.We indexed every near-year-round train...
08/26/2026

Same trainer, same building: January delivers about 2.2x the lesson hours of July.

We indexed every near-year-round trainer in the study against their own average. January came in at 122, July at 56. For skill lessons, winter is the business.

Now hold a flat software subscription against that curve. It bills the same in July, when the cages are quiet, as it does in January.

Baseline's Base plan is transaction-based instead: $0 a month, and what you pay moves with what you collect.

Pricing: https://www.baselinepro.com/pricing

How does your July compare to your January?

Most owners think they need more hours in the day. What they need is fewer things fighting over the hours they have.Frid...
08/25/2026

Most owners think they need more hours in the day. What they need is fewer things fighting over the hours they have.

Friday 9/4 at 11:15am CT, Zack Ladner and Joseph Berger are going live on the busy work you can hand to AI. Real demos, not slides. A trainer texts "cancel Tuesday at 5, refund him" and it is done. Your phone answered by something that knows your pricing. Your own data, asked a plain question.

Facility, teams, or 1-on-1, it applies. Q&A at the end.

RSVP: https://share.hsforms.com/2zXGiRANbSU6AYHoKm8nbFws3jlp

What is the one task you would hand off tomorrow if you could?

Quick question. On a $100 lesson hour, what do you actually keep?At a 50/50 split, $50. At 70/30, $30, and that $30 stil...
08/21/2026

Quick question. On a $100 lesson hour, what do you actually keep?

At a 50/50 split, $50. At 70/30, $30, and that $30 still pays for the cage, the front desk, and the software.

Half of active trainers in our research cohort have no comp terms configured in their facility's system, which makes payout night manual math and lesson margin a guess. And trainers who are on a configured split realize about 5 points under their paper number once packages and comped sessions dilute it.

Configure it once and every transaction tracks the payout for you, with payroll reports that reconcile.

How reporting works: https://www.baselinepro.com/features/reporting

Do you know your lesson margin to the dollar, or is it still a feel?

62.5% of lesson hours land between 4 and 8pm on a weekday. Clients are in school, so that window is the whole business, ...
08/19/2026

62.5% of lesson hours land between 4 and 8pm on a weekday. Clients are in school, so that window is the whole business, and you cannot make it longer.

You can make it worth more. Group training returns about $0.72 per square foot per hour against $0.17 for a private lesson. 94% of $1M+ facilities run it. 53% of smaller ones do.

Group lessons are now their own session type in Baseline, so you are not bending a private lesson or an event into the shape of one.

See what shipped: https://www.baselinepro.com/blog/update-group-lessons-event-payment-plans-google-calendar-sync

What is keeping you from running small groups in your prime hours?

Quick math worth doing this week.At the median facility the #1 trainer books 42% of lesson revenue and about 8% of tota...
08/15/2026

Quick math worth doing this week.

At the median facility the #1 trainer books 42% of lesson revenue and about 8% of total revenue. Manageable. But at 31% of facilities, one trainer's sessions carry 15% or more of everything the building collects.

And 32% of regular trainer relationships end within a year, even when the facility keeps running.

The fix is not finding a more loyal star. Bigger lesson businesses do not replace the star, they build a bench around a bigger one.

See how payouts and reporting work: https://www.baselinepro.com/features/reporting

Do you know what percent of your revenue rides on your top trainer?

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