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10/29/2026

Atlantic City friends, Baseline will be at the NFCA Convention Exhibit Show at Harrah’s Resort, December 10-11!

If you’re going, stop by and say hi. Whether you run a softball training facility or coach a program that’s outgrown spreadsheets, we’d love to talk with you in person about bookings, memberships, and everything in between.

Hope to see you on the floor.

10/24/2026

Most owners set a six athletes per coach cap and then plan as if classes run at it.

They do not. Across 27,677 winter classes, the median hitting class at the median facility had 3.5 athletes in it. Capacity was set at a median of 8.7. Hitting and pitching both filled at about 58%.

Pooled across every class in the study, 17% ran more than six athletes per coach. At the median business it was 1.8%.

So the crowding is real somewhere. It is probably not happening at your place.

Are your classes closer to your cap or closer to 3.5?

10/22/2026

Something odd turns up in winter membership pricing.

Going from one class a week to two costs a family about $50 at the median facility. Going from two to four or more costs about $124 more. And unlimited, when it is included in a broader membership, has a median price of $175, which is below a single weekly class.

So the biggest jump in the whole ladder lands on the step families are most likely to take.

Have you looked at your tiers since last winter? What would you change?

10/21/2026

Here is a number from our winter study that stings a bit.

28% of members on dedicated class plans never registered for a single class all winter. Under a stricter definition, 42%.

And among the members who did use their plan, the bigger the allowance the less of it got used. A 1x a week plan ran at 79% of its cap. A 3x a week plan ran at 34%.

Athletes who stop coming almost always go quiet first.

How far behind does a member have to fall before someone on your staff picks up the phone?

10/19/2026

Winter pace starts around the week of November 3 and runs about 18 weeks at the median facility we studied.

Here is the part that catches people out. The week of January 5 is the biggest registration week of the whole season. Thanksgiving and Christmas weeks run roughly half that.

Which means the January schedule has to go up before everyone disappears for the holidays.

When do you usually open winter registration?

10/17/2026

When a lesson booking goes right it takes 57 seconds from first click to payment. Nine in ten families finish inside 4.2 minutes.

So the notice you require before someone can book does more damage than it looks. The median booking rate was 38.4% with no notice required, 31.9% at 3 to 12 hours and 30.0% at 13 to 24 hours.

Most of those rules got set once and never revisited.

One more worth knowing: 31% of completed bookings are followed by another one within 30 minutes.

How much notice do you require right now?

10/16/2026

The most common reason a lesson does not happen is that there was nothing on the calendar to book.

36% of trainer and facility pairings in our study had no future bookable hours posted in the final two months. Among those who do post, the median lead is about 21 days and the bottom quarter sits at 9.

It matters, because booking rate climbs with lead time: 20.4% same day, 38.7% at 3 to 7 days, 53.1% at 15 days or more.

Post your hours by Sunday morning, two weeks out. Monday is the busiest shopping day of the week.

How far ahead is your schedule posted right now?

10/16/2026

Across the businesses in our lesson booking study, 88,336 weekday midday hours got posted. 79,064 of them never sold.

Weekday 4 to 8pm sells 34.6% of posted time. Weekday 10am to 2pm sells 10.5%. That is a 3.3 times gap, and 82.4% of comparable businesses show the same pattern.

Two real choices with that midday block. Sell it to someone whose day is already free, like adult hitters, homeschool athletes or cage rentals. Or stop posting it and move staffing to hours that already sell.

Full study: https://www.baselinepro.com/blog/state-of-lesson-booking

Which one are you doing?

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