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Madison Area Sports Commission

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Madison Area Sports Commission

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We make the connections to make successful sporting events happen in Madison. Our community is passionate about sports.

From youth soccer leagues to Big Ten football, Greater Madison is always abuzz with athletes and fans that adore any opportunity for a little healthy competition. Combine that with a geographically diverse landscape, and you've got a sweet setting for training and competing in a wide variety of sports. The Madison Area Sports Commission brings all of these diverse elements together for some of the most successful sporting events in the nation - USA Cycling National Championships, Ironman Wisconsin, The CrossFit Games and WIAA High School State Championships, just to name a few. We are fortunate to live in a community that shares our passion-from volunteers, participants and fans-we know Madison is the perfect place for your event.

10/29/2026

The sports-event world is in Birmingham this week—and the Madison Area Sports Commission is in the room. 🏟

MASC team members Jamie Patrick and Brandon Holstein are attending TEAMS (Travel, Events and Management in Sports), the world’s largest gathering for the sports-event industry. They’re connecting with event organizers, sharing what makes Madison a standout sports city and talking about the people, places and support that help competitions thrive here.

With championship venues and an active community that knows how to show up, Madison is ready to play host. 🏆

10/23/2026

Madison is ready to serve up a warm welcome to the athletes, coaches, families and fans who have arrived for the WIAA Girls Team Tennis State Tournament on October 23–24 at the Nielsen Tennis Stadium. 🎾

To every team taking the court: congratulations on making it to State! We’re proud to be part of your championship experience and can’t wait to see you make history.

Speaking of history, did you know?

🌟 Whitefish Bay won the first WIAA girls tennis team championship in 1971, with Nicolet and Wauwatosa West tying for second.
🏆 Nicolet leads all programs with 17 State team championships!

🔗 to tournament tickets and info: https://visitmadison.pulse.ly/xqfh1xhaia

Recreation & Wellbeing at the University of Wisconsin-Madison

10/15/2026

Championship events create traditions that stretch across generations, and we’re honored that the Wisconsin Interscholastic Athletic Association (WIAA) has a longstanding connection to Madison. We’re excited to continue the tradition on October 15–17 as our city welcomes the WIAA 2026 Girls Individual Tennis Championships!

🎾 The WIAA tournament program began in 1971, with Whitefish Bay winning the first championship which was also held at Whitefish Bay.

📆 Three years later, the State Meet moved to the Nielsen Tennis Stadium in Madison. With the exception of 2020, it has called the venue home ever since.

🙌🏽 And among the many athletes in that history, only three have captured four State singles titles: Caitlin Burke of Cedarburg (1999-2002), Kaylan Caiati of Greendale (1999-2002) and Tami Whitlinger of Neenah (1983-86).

🔗 to tournament info: https://visitmadison.pulse.ly/wlt4wnbq8f Recreation & Wellbeing at the University of Wisconsin-Madison

10/12/2026

Last call! 🏒 🚨

Our signature Good Morning Sports series returns on Wednesday, October 14 at One Social Food Hall with Badgers men's hockey head coach Mike Hastings. Fresh off a Frozen Four appearance, Coach Hastings will share reflections on last season's remarkable run, insights into building a winning culture and a preview of what fans and supporters can expect this season.

Coach Hastings will be joined by Badgers hockey players Vasily Zelenov and Grady Deering!

Enjoy networking, coffee and pastries from 8:30–9 a.m. before the program begins.

Special thanks to our sponsors Oak Bank, American Family Insurance and ESPN Madison.

🔗 to register: https://visitmadison.pulse.ly/5uscsoug9r

10/12/2026

WELCOME TO STATE, GOLFERS! Best of luck to all competing athletes and congratulations on a spectacular season. 🏆

Did you know?

⛳ There have been 11 hole-in-ones recorded in State Tournament history. The most recent was in 2024 by Prescott’s Lydia Feran!

🏌‍♀️Brookfield East’s Payton Haugen broke the Tournament’s 36-hole record when she shot a 132 during last year’s competition.

🚩 Madison’s Edgewood High School has won the most team championships with 16.

For Wisconsin Interscholastic Athletic Association (WIAA) tournament info, head to: https://visitmadison.pulse.ly/xlt1vex05q

10/07/2026

What’s happening in Greater Madison sports + what should be on your radar next?

The Madison Area Sports Commission monthly e-news is for the people who make Madison a sports city: the fans in the stands, athletes on the field, volunteers behind the scenes and professionals working across athletics and events.

Subscribe to stay connected with sports happenings, community opportunities and the people and organizations helping Madison’s sports community thrive. 💙

Whether sports are your passion, your profession or both, make MASC part of your inbox.

🔗 to subscribe: https://visitmadison.pulse.ly/vzvdmbtrr0

09/23/2026

FIVE. MORE. YEARS. 🏅

Madison's iconic IRONMAN weekend is here to stay. An extension will keep IRONMAN Wisconsin and IRONMAN Wisconsin 70.3 in Madison through 2030, continuing a 24-year tradition that brings elite competition, thousands of athletes and spectators, and $3.5 million in economic impact to Madison and Dane County.

To everyone who cheered from the sidelines, volunteered their time or helped welcome our visitors, thank you. Your support has helped earn IRONMAN Wisconsin recognition as the #2 Most Recommended Race in North America by IRONMAN athletes, driven in large part by our incredible crowds and unmatched course support. You are a big reason why Madison continues to shine as a premier sports city.

🔗 to read more: https://wmtv15news.pulse.ly/8gqp4motyg

09/22/2026

What happens when Wisconsin's sports destinations and national event organizers come together in one place? A powerful reminder that relationships drive the future of sports tourism. 🤝🏅

Brandon Holstein of the Madison Area Sports Commission was proud to join fellow Sports Wisconsin destinations for the 2026 Sports Wisconsin FAM Tour & Rights Holder Summit in Appleton and the Fox Cities.

The experience brought together sports organizers from across the country and Wisconsin destination leaders for marketplace appointments, tours and networking.

Highlights included visits to the Neuroscience Group Field at Fox Cities Stadium and the Community First Champion Center, along with opportunities to connect with organizations such as USA Boxing, USA Hockey, USA Karate, the NCRHA - National Collegiate Roller Hockey Association and the Sports Events & Tourism Association.

Thank you to our hosts Travel Wisconsin, Huddle Up Group, Fox Cities Convention & Visitors Bureau, as well as our fellow Sports Wisconsin partners and everyone who took the time to connect with us. 🙌

09/21/2026

Madison’s next generation of athletes is ready to move, grow and shine. 🌟

Twice a year, the Madison Area Sports Commission awards youth grants to local organizations that make sports opportunities accessible for the kids and families they serve. This summer, the MASC awarded eight organizations with a total of $13,145 to boost their programs!

Get to know this year’s winners and the people helping make sports more accessible across our community. We interviewed Janis P. Tupesis MD, board member of The LOVB Foundation and Nick Trentadue, president of the McFarland Youth Hockey Association to learn how this grant will benefit their programs.

🔗 to the winner stories: https://visitmadison.pulse.ly/22ndwdtalg

09/17/2026

Our signature Good Morning Sports series returns on Wednesday, October 14 at One Social Food Hall with Badgers men's hockey head coach Mike Hastings. 🏒

Fresh off a Frozen Four appearance, Coach Hastings will share reflections on last season's remarkable run, insights into building a winning culture and a preview of what fans and supporters can expect this season.

Enjoy networking with the Madison sports community and an exclusive conversation with one of college hockey's most accomplished coaches.

🔗 to save your spot: https://visitmadison.pulse.ly/p2hwwl53vl

Address

22 E. Mifflin Street Suite 200
Madison, WI
53703

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

(608) 255-2537

Website

http://www.visitmadison.com/masc

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