Shine Executive Coaching

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Jenks, OK
Shine Executive Coaching

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🚀CEO turned Coach
🌟For Franchisors, Founders, Biz Owners & Entrepreneurs
📈Scaling 6 to 7 Figures

11/04/2026

20+ years in business will teach you a thing or two and some of those lessons come the HARD way! 😅

When I first started my entrepreneurial journey, I thought being a great leader meant having the answers, making the right decisions, and keeping everyone happy.

BOY, have I learned a lot since then! 👏

After building multiple businesses and scaling a franchise brand to 150 locations across 34 states, I’ve realized that some of the biggest challenges in business aren’t about growth strategies or revenue.

They’re about people. And sometimes, they’re about me! 🤦‍♀️

I’ve made mistakes in all of these areas. And if I’m being transparent, I’m still learning!

But that’s the beautiful thing about leadership. We get opportunities every single day to grow, learn, and do things differently.

Because scaling a business isn’t just about growing the business. It’s about growing the leader behind it. 👊

And if you’re a founder or franchisor navigating the challenges of scaling your business, you don’t have to figure it all out alone!

I’d love to help you identify what’s holding you back, gain clarity on your next steps, and become the leader your growing business needs.

Let’s talk! Schedule a complimentary 45-minute Clarity Call with me and let’s explore what’s possible for you and your business.

10/30/2026

You can grow your franchise system FAST but can you grow it without losing the trust of your franchisees?

Because here’s the thing, franchise growth means very little if the people who helped build your brand no longer trust the people leading it!

On this episode of Franchise Leaders Forum, we’re joined by Kim Gubera, President and CEO of PIRTEK USA, for a conversation about something EVERY franchisor needs to prioritize: TRUST. 👏

Kim has more than 20 years of franchising experience, and under her leadership, PIRTEK has grown its unit count by more than 92% in just five years! But what I love about this conversation is that we didn’t just talk about growth numbers.

We talked about the PEOPLE behind that growth.

Kim shares how listening to franchisees, following through on commitments, and communicating consistently have helped build a culture of mutual trust and respect. She also gives us a behind-the-scenes look at what it takes to lead franchise owners through a major ownership transition without losing their confidence along the way.

And that’s an important reminder for all of us in franchising. As your system grows, your leadership decisions affect more and more business owners who have invested their time, money, and dreams into your brand. They need to know you’re listening, that you’ll do what you say you’re going to do, and that you’re making decisions with the long-term health of the system in mind.

If you’re a franchisor who’s focused on scaling your brand, this is a conversation you won’t want to miss!

10/26/2026

Sometimes the hardest thing to see in your business is what’s right in front of you.

As founders, entrepreneurs, and leaders, we’re often so close to our challenges that it’s difficult to recognize what’s really keeping us stuck.

And that’s one of the reasons I LOVE coaching!

There’s nothing quite like watching someone gain clarity, recognize new possibilities, and feel empowered to move forward with confidence. 🙌

I’m so grateful for kind words like these from Ashli!

Her experience is a wonderful reminder that sometimes we don’t need to work harder, we need a fresh perspective.

Are you ready to gain clarity on your goals, overcome leadership challenges, or take your business to the next level?

I’d love to help!

Schedule your Clarity Call with me today! Link in bio!

10/22/2026

We’ve got some new faces around here, so I thought it was time to reintroduce myself!

Hey there! I’m Shannon Wilburn, Founder and CEO of SHINE Executive Coaching!

I’m an entrepreneur, former school teacher, wife, mom, lifelong learner, and someone who is VERY passionate about helping business owners reach their full potential!

A little about me…

- I’ve spent 25+ years building, growing, and leading businesses.
- I co-founded Just Between Friends (JBF) and spent 20 years helping grow it into a successful franchise system before selling the brand in 2022.
- Today, I coach purpose-driven founders, entrepreneurs, and franchisors who are ready to SCALE their businesses, strengthen their leadership, and create more freedom in their lives!

But here’s what I REALLY want you to know…

I’ve been in your shoes!

I’ve experienced the exciting wins, the sleepless nights, the tough decisions, and the moments when you wonder if you’re doing ANYTHING right.

And I’ve learned that growing a successful business isn’t just about working harder. It’s about having the right strategies, the right mindset, and the confidence to lead your business into its next chapter.

That’s why I started SHINE!

My greatest joy is helping entrepreneurs get those breakthrough moments when they realize they’re capable of MORE than they ever imagined!

Whether you’re dreaming of franchising your business, scaling to multiple locations, or simply becoming a better leader, I’m glad you’re here!

Now I’d LOVE to get to know YOU!

Tell me in the comments: Are you a business owner, aspiring entrepreneur, or just here for some leadership inspiration?

Let’s connect, grow, and SHINE together!

Address

2224 W 111th Street South
Jenks, OK
74037

Telephone

+19189025673

Website

https://shineexecutivecoaching.com/, https://linktr.ee/shannonwilburn?utm_source=linktree_profile_share<sid=4b50893a-1

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