Turning Life Gold

Turning Life Gold Elsie Storm, M.A.

is a Life, Business and Leadership Coach who helps people reclaim their confidence, set meaningful boundaries, and lead with heart — at work and at home.

I’m excited to announce that registration for the Fall Entrepreneur Reset is officially OPEN!This half-day workshop for ...
08/12/2026

I’m excited to announce that registration for the Fall Entrepreneur Reset is officially OPEN!

This half-day workshop for local business owners is designed to be the reset you need after a busy summer a chance to refocus, get clear on your next steps, and make sure you're on track to hit the goals you set at the start of 2026.

The workshop is limited to just 20 people, so if you’ve been feeling like you need a little clarity, focus, and momentum heading into the fall, I’d love to have you join us on Monday, September 21st from 12:30-4:00pm at BB Gallery in Duluth.

Here’s what one participant had to say after attending in April:

"The Entrepreneur Reset was a group think tank where Elsie cultivated a workshop that directly related to all of our most challenging obstacles as business owners. She unearthed her content by having us all do a little pre-work. She coached us all through some of our biggest fears, from stagnation into really tangible action steps.

It was by far the most helpful thing I have done for my business in a long time. Elsie is brilliant, calm, fiery and very inspirational."

Come join us. You and your business will thank you! 😉

Registration is open here:
https://www.turninglifegold.com/entrepreneur-reset

When it comes to team bonding... escape rooms are fun. DISC assessments are interesting. Treasure hunts make for a good ...
05/19/2026

When it comes to team bonding... escape rooms are fun. DISC assessments are interesting. Treasure hunts make for a good story.

But when your team is struggling with unspoken complaints, unmet expectations, and conversations nobody is having...none of that moves the needle.

Before you book the next "experience" for your team — ask yourself this:
Will they leave with something they can actually use with each other tomorrow?

Today, I facilitated a workshop with a leadership team. In 90 minutes we did something an escape room never could:

We pulled out the complaints people had been quietly carrying. We named the expectations that were breeding resentment without anyone realizing it. We uncovered blindspots. And then we turned all of it into real, two-way agreements — and a shared language the team can use starting tomorrow.

The room changed. The team changed. The company's culture will now change...

That is the most powerful team bonding I know of. And it's the work I do.

Are you a leader who knows something isn't clicking with your team? Who can feel the friction but hasn't found the right way in? This workshop on Expectations vs. Agreements can help with that.

Let's talk. DM me.

Today I hosted my workshop, The Entrepreneur Reset, where 18 female business owners gathered for an afternoon of real co...
04/21/2026

Today I hosted my workshop, The Entrepreneur Reset, where 18 female business owners gathered for an afternoon of real connection around our businesses.

Some of us knew each other and some were complete strangers. And by the end of the 3.5 hours together, it felt like we had built a true community.

It felt so good to be in a room with other business owners who were sharing openly about the fears, assumptions, and overwhelm that come with having too much on our plates.

We got honest about what’s working and what isn’t.
We challenged the assumptions that have been keeping us small.
We looked at our relationship with money.
And we talked about what it really takes to show up and be seen… in business and in life.

Women left saying this was the reset their business (and soul) needed.

It was what I needed too. I feel so lit up after spending the afternoon with these incredible women and love this work so much.

I’ll be hosting another workshop for local entrepreneurs this fall, so if you want to be on the early invite list, let me know.

I was thinking about this recently…In many careers, professional development is built in.You go to trainings.You have so...
04/08/2026

I was thinking about this recently…

In many careers, professional development is built in.
You go to trainings.
You have someone helping you think about your work.
You’re given space to step back and grow.

Entrepreneurs have access to that too…but it’s rarely built in.
We have to choose it.

And more often than not, we’re in the day-to-day of our business… figuring things out as we go.

Which means it’s easy to go stretches of time without really stepping back and asking:

What’s working?
What’s not?
What needs to change?

Or even…
Where might I be getting in my own way?

So that's why I created an in-person workshop specifically designed for this called The Entrepreneur Reset.

It's a half-day to slow down, reflect on your business, and walk away with clear, tangible next steps.

We’re over halfway full with incredible local business owners and I'm keeping the group intentionally small.

April 20th. 12:30pm - 4:00pm. BB Gallery - Duluth.

If that sounds like something you’ve been needing, I’d love to have you there.

Register here:

Feeling stuck or overwhelmed in your business? Join this Duluth-based entrepreneur workshop to reset, reflect, and move forward with clarity and confidence.

Quick question for the entrepreneurs on here…When was the last time you stepped back and actually thought about your bus...
03/25/2026

Quick question for the entrepreneurs on here…

When was the last time you stepped back and actually thought about your business?

Not worked in it…
Not checked things off a list…
But really looked at it and reflected on…

What’s working…
What’s not…
What needs to change…

Most of us don’t give ourselves that space because we are too busy being “busy”.

So, I decided to create a space where you can slow down and truly think about your business and who you are being as its owner…

On April 20th, in Duluth, I’m leading a half-day workshop called The Entrepreneur Reset.

A small, in-person gathering to slow down, reflect, and reconnect with your business in a more intentional way.

If you (and your business) have been needing that…I’d love to have you there.

Feeling stuck or overwhelmed in your business? Join this Duluth-based entrepreneur workshop to reset, reflect, and move forward with clarity and confidence.

Today was the Duluth Chamber’s 3rd annual Women in Leadership Conference, and it was such a great day! Over 450 women we...
11/18/2025

Today was the Duluth Chamber’s 3rd annual Women in Leadership Conference, and it was such a great day! Over 450 women were there…which says so much about this community and how deeply women here show up for one another.

I had the honor of leading a breakout session on Identifying Your Top 11 Leadership Blindspots, with about 130 women in the room. The conversations, reflections, and feedback were powerful and such a reminder of how meaningful this work is.

I was so busy listening, learning, and connecting that I barely took any photos… but here are a few glimpses from the day.

Thank you Duluth Area Chamber of Commerce for creating and supporting such an amazing event!

10/30/2025

A Coaching Story: From Burnout to Balance: Jenny’s Year of Transformation

When "Jenny" first came to coaching, she was an executive at a major hospital — highly successful on the outside, but completely exhausted on the inside. She felt frustrated at work, disconnected at home, and overwhelmed by a constant sense of “never enough.” She’d stopped taking care of herself and was running on autopilot.

Over the course of our year together, Jenny transformed not just how she worked, but how she lived. She began leading from ownership instead of burnout. She started asking for what she needed, setting healthy boundaries, communicating clearly, and taking care of herself again — body, mind, and spirit.

Today, she’s thriving. She’s being recognized by her leadership team, her impact at work is stronger than ever, and she’s leaving the office on time to be fully present with her husband and kids. She exercises, eats well, and even has regular hair appointments (something she laughed about never doing before!). Most importantly, she feels grounded, confident, and fulfilled.

Jenny told me, “You helped me see through the fog — you saved me from living my life in overwhelm.” We both were teary during her final session, celebrating how far she’s come. Coaching didn’t fix her life — it helped her reclaim it.

✨ I have 2 spaces open in my coaching practice right now.

If you don't want 2025 to repeat in 2026, and you want to see what is possible when you lead your life from intention instead of burnout, message me - let's talk.

I'm honored to be one of the featured speakers at the Women in Leadership Conference this November!  I've attended this ...
10/22/2025

I'm honored to be one of the featured speakers at the Women in Leadership Conference this November! I've attended this conference for the last two years and always leave uplifted and inspired, and am looking forward to being there again this year, both to speak and participate.

For those who are local and want to attend - there are still a few tickets available!

10/07/2025

Today’s Storm Break is for people who struggle to use up all of their vacation days/take time off of work. And for people who want to spend more quality time with their Spouse/Partner but feels like it’s hard to “find the time”. Watch it now for tips on how to make that happen and let me know what you think!

Address

Duluth, MN
55801, 55802, 55803, 55804, 55805, 55806, 55807, 55808, 55810, 55811, 55812

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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