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Tomorrow is Halloween.The real haunted house is corporate America. Swipe for five dad jokes from a Navy SEAL who has see...
10/30/2026

Tomorrow is Halloween.

The real haunted house is corporate America. Swipe for five dad jokes from a Navy SEAL who has seen scarier. Barely.

Number five is the one we actually teach.

Happy Halloween from the Doeblers.

  spent her career in the FBI and finished it as an executive. Now she advises public company boards.She and I carried t...
10/29/2026

spent her career in the FBI and finished it as an executive. Now she advises public company boards.

She and I carried the same badge. She knows what that job teaches you about people, about pressure, and about what a room does when nobody is in charge.

So her read on the book carries weight with me.

“An inspirational and timeless roadmap for leadership. Doebler effectively weaves leadership strategies, tactics, and emotional and cultural intelligence through highly illustrative stories. This book is a masterclass.”

Masterclass is her word, not mine. I will take it.

Thank you, Lauren.

10/28/2026

Nobody guessed. That is how they got home.

April 13, 1970. Apollo 13. An oxygen tank fails two days into the flight.

Power, heat and water start to go. About 200,000 miles from Earth.

Mission Control did not attack the pile of problems. They ranked it.

What kills the crew first. What kills them next. Who owns each one.

Then they worked the top problem to done before starting the next.

If a number was not confirmed, it was not a number. It was a hope.

All three astronauts came home.

That is the Actions step of SMACCC, the plan I ran in the SEAL Teams. A sequence, in priority order, one name beside each.

A crisis is not one problem. It is a list. Rank it, then work it.

What is the one problem on your desk that would shrink the rest if you solved it first?

Comment PLAN and I will send you the free workbook.

Full story on the blog. Link in bio.

Weak leaders take the credit. Strong leaders take the hit.Your team already knows which one you are.
10/27/2026

Weak leaders take the credit. Strong leaders take the hit.

Your team already knows which one you are.

“Aren’t we fasting?”My wife asked me that from across the kitchen.I was six hours into a five day fast, standing at the ...
10/23/2026

“Aren’t we fasting?”

My wife asked me that from across the kitchen.

I was six hours into a five day fast, standing at the refrigerator, peeling an orange.

I had not decided to eat it. My hand just did it while my head was somewhere else.

She had nearly grabbed a piece of sourdough that morning. She caught herself. I did not catch anything until she said it out loud.

That bothered me. I had put on about ten pounds and could not explain it. I thought my diet was solid. I trained hard.

So once the fast was over, we kept one rule. Before you eat anything, say it out loud.

A pretzel rod on the way through the kitchen. A few of the kids’ fries. Finishing their plates.

I had been eating all day between meals and never noticed a single bite. There were the ten pounds.

You cannot change what you do not notice.

The habit that hurts you is rarely the one you chose. It is the one your hand does while you are thinking about something else.

  runs Innerfire and the Wim Hof Method.Cold water is her family’s business. Her father built the method. She has spent ...
10/22/2026

runs Innerfire and the Wim Hof Method.

Cold water is her family’s business. Her father built the method. She has spent her life around people who go looking for the hard thing on purpose.

So when she read Ice Cold Leader, I paid attention to what she said.

“A very engaging, in-depth, and inspirational book. I can highly recommend it to anybody who wishes to expand their leadership qualities.”

The ice was never the point. It was the training ground. The book is about what you do with the calm once you have it.

Thank you, Isabelle.

10/21/2026

His most famous order was one the fleet barely read.

October 21, 1805. Trafalgar. 27 British warships against 33.

Battles ran on signal flags. Then the guns started, and smoke swallowed every mast.

Nelson planned for it. Twelve days earlier he put the plan in every captain’s hands, ending with one sentence: no captain can do very wrong if he places his ship alongside the enemy.

When the smoke came, his captains stopped looking for flags and fought the intent.

Nelson was shot an hour in. He died that afternoon. His fleet fought on exactly as briefed and did not lose a single ship.

In the SEAL Teams we call it commander’s intent. Steps break when the smoke rolls in. Intent survives contact.

If you disappeared for a month, would your team fight the plan, or wait for signals?

Full story on the blog. Link in bio.

In the SEAL Teams, rest was part of the plan.Not a reward. A requirement.Tired men make bad decisions. Bad decisions get...
10/19/2026

In the SEAL Teams, rest was part of the plan.

Not a reward. A requirement.

Tired men make bad decisions. Bad decisions get people hurt.

A leader who ran on no sleep and bragged about it was not tough. He was a risk.

Same in any office.

Bezos says AI could bring a three-day week. Maybe. Nobody knows.

What I know is this. A forecast about balance costs nothing.

Your team does not live in the forecast. They live in your next email.

The message at 9 p.m.

The reply you expect by morning.

The vacation you approved and never took yourself.

You are teaching a standard whether you mean to or not.

Your behavior is the loudest sentence you will ever say.

Your team believes what you do at 9 p.m., not what you say at 9 a.m.

Three days. Four times a day, write down what you are doing and what time it is.

Then read it like a new hire would.

What would they conclude about how people live here?

Comment EDGE and I will send you the full lesson.

Photo: USMC Archives, 1969.

History's 5 greatest leaders. You've never heard of them.Perkins watched the Triangle fire kill 146 workers. Your 40-hou...
10/18/2026

History's 5 greatest leaders. You've never heard of them.

Perkins watched the Triangle fire kill 146 workers. Your 40-hour week carries her fingerprints.

Rustin organized the March on Washington in eight weeks. Then stepped out of the frame.

Kelsey was one month into her FDA job when she refused to approve a sedative on thin evidence. It was thalidomide.

Sugihara was told no visas, no exceptions. He hand-wrote 2,139 of them.

Arkhipov was one of three officers needed to launch a nuclear torpedo in 1962. Two said yes. He said no.

No statues. No movies. Just a standard, held with nobody watching.

Swipe for the full breakdown.

Name a leader nobody filmed in the comments. The most-named gets the next deep dive.

After the injuries, a medication reaction put me somewhere I have never fully described.Two and a half days. Unable to m...
10/16/2026

After the injuries, a medication reaction put me somewhere I have never fully described.

Two and a half days. Unable to move. Unable to speak. In my own bed.

My roommates walked past my door the whole time. They had no idea.

A phone call from my parents is the reason I am here.

I do not tell this story for sympathy. I tell it because of what it taught me.

Invisible suffering is real. And nobody can help with what you do not surface.

You cannot see exhaustion in a status report. You cannot hear a struggle in "all good, on track."

Somebody near you is behind a door right now.

Knock.

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Basalt, CO

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