08/22/2026
Back in 1989, Jerry Jones took over the Cowboys for $140 million and instantly gambled on Troy Aikman and Emmitt Smith to spark a nineties dynasty that changed football forever.
Fast forward to 2016, and a fresh wave of star power arrived as Dak Prescott, Ezekiel Elliott, and Jaylon Smith took center stage as rookies, electrifying the fan base and pushing the franchise value past $4.2 billion.
By 2026, that momentum exploded into a colossal $15.5 billion empire, with Dak Prescott commanding the offense alongside game-breaking stars like CeeDee Lamb and Quinnen Williams.
Every era brings new faces to Big D, but the relentless rise of America’s Team value remains unmatched. 💸
