The Active Foot Co

The Active Foot Co The Active Foot Company - BETTER MOVEMENT FOR BETTER RUNNING! Performance products, motion analysis, FOOTWEAR FITTING

When the best shoe matters.

Our Footwear fitting service is all about getting you into the correct shoe for your level of training, foot motion and shape. The service includes

Accurate foot measurements length & width

Treadmill test run of footwear

Training level requirements
These elements will result in us being able to select for you 2 or 3 specific footwear choices. This service is free of charge when purchasing footwear.

New colours in the Brooks Men’s Adrenaline GTS 25!
11/06/2026

New colours in the Brooks Men’s Adrenaline GTS 25!

Adidas Women’s Supernova Rise 3!The Supernova Rise 3 trades a bit of the energetic, bouncy responsiveness of the Rise 2 ...
11/06/2026

Adidas Women’s Supernova Rise 3!

The Supernova Rise 3 trades a bit of the energetic, bouncy responsiveness of the Rise 2 for superior, cloud-like plushness and improved lateral stability. It is an excellent match for runners prioritizing comfort, durability, and impact protection on road surfaces.

10/06/2026
The 860 v15 is a premium stability shoe. Instead of using old-school, rigid plastic posts under the arch that force the ...
10/06/2026

The 860 v15 is a premium stability shoe. Instead of using old-school, rigid plastic posts under the arch that force the foot into place, it uses a flexible Stability Plane embedded within a thick, dual-density Fresh Foam X midsole. This architecture allows the shoe to provide structured support and alignment naturally as your feet tire, without sacrificing a soft underfoot feel.

Awesome new colour in the Women’s Adidas Adizero Boston 13!The adidas Adizero Boston 13 is the quintessential "super tra...
09/06/2026

Awesome new colour in the Women’s Adidas Adizero Boston 13!

The adidas Adizero Boston 13 is the quintessential "super trainer." While the Evo SL acts as a plateless daily bouncy shoe and the Supernova handles pure comfort, the Boston 13 is a structured, high-mileage speed trainer built to endure heavy marathon training blocks.

The Evolution of Comfort. The all-new New Balance 1080 v15 is officially here. Re-engineered with brand-new Infinion foa...
08/06/2026

The Evolution of Comfort. The all-new New Balance 1080 v15 is officially here. Re-engineered with brand-new Infinion foam, it delivers their most advanced, cloud-like cushioning yet—plus a major upgrade in energy return to keep your stride light and responsive. Your new favourite daily trainer has arrived.

Delayed my run to avoid the rain just to get soaked from the vegetation! 🙄🙄🙄
08/06/2026

Delayed my run to avoid the rain just to get soaked from the vegetation! 🙄🙄🙄

New colours have arrived in the Women’s Brooks Adrenaline GTS 25!
05/06/2026

New colours have arrived in the Women’s Brooks Adrenaline GTS 25!

Adidas Women’s Adizero Dropset Pro! The adidas Dropset Pro is a phenomenal tool if your training revolves around the wei...
05/06/2026

Adidas Women’s Adizero Dropset Pro!

The adidas Dropset Pro is a phenomenal tool if your training revolves around the weight room, HIIT, functional fitness, or hyrox racing. It trades away the pillowy, flexible bounce needed for long road runs in exchange for rigid, immovable lateral support and a planted, close-to-the-floor feel. If you try to run more than a mile or two in these, they will feel stiff—but for everything inside the gym doors, they are an absolute powerhouse.

05/06/2026

Address

49-51 Barbourne Road
Worcester
WR11SA

Opening Hours

Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm

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