Identity Project

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Identity Project Coaching for the ambitious but exhausted. Rebuild life & business on your terms.

NEW: 💌 Reset Your Self | Guided Journal Letters ↓
https://journal.identityproject.online/

If 2026 got you questioning your work, your role, your direction, yourself… I dare say it’s not ‘just a phase’. You’ve o...
09/11/2026

If 2026 got you questioning your work, your role, your direction, yourself… I dare say it’s not ‘just a phase’.

You’ve outgrown a chapter.

The question for 2027 isn’t what to aim for. It’s admitting to who you’ve become, and what that asks of you now.

Ready to give in to the change?

DM me 2027, and let’s find what’s unmistakably yours.

For coaches, therapists, psychologists, mentors and guides: your clients come to you to undo these beliefs. Don’t be the...
06/11/2026

For coaches, therapists, psychologists, mentors and guides: your clients come to you to undo these beliefs.

Don’t be the one who reinforces them with urgency discounts.

Wondering how to sell without the pressure of Black Friday?

DM me PRICING and let’s talk it through.

Have you ever filled a spot through a sale, and it didn’t turn out as you’d hoped?Or bought something on discount and di...
04/11/2026

Have you ever filled a spot through a sale, and it didn’t turn out as you’d hoped?

Or bought something on discount and didn’t feel the pull to do the work?

I’ve been on both sides, as a seller and a buyer. And both led to the same experience: painfully disappointing.

Because discount creates a mismatch. It’s a lose-lose for both.

More on this in the blog at identityproject.online

Wondering how to fill spots without urgency discounts? DM me PRICING and tell me where you’re stuck.

I read and reply to your messages myself 💌

A client asked me last week whether she should do a Black Friday discount.
My answer turned into a whole blog. Because a...
03/11/2026

A client asked me last week whether she should do a Black Friday discount.

My answer turned into a whole blog. Because as a coach, I very much disagree with the whole circus.

But before I tell you why, consider these questions before announcing your discounts.

Answered them, and still not sure what that means for your prices? DM me PRICING and let’s talk it through.

I read and reply to your messages myself 💌

Most people come to me with a business question.But it doesn’t take long to see what’s underneath.They’re following meth...
30/10/2026

Most people come to me with a business question.
But it doesn’t take long to see what’s underneath.

They’re following methods that don’t currently fit them. And some never will.

But when it doesn’t work, they don’t question the method. They blame themselves.

So, what if it isn’t working because you’re trying to fit yourself into a method that doesn’t suit you?

In Unmistakably Yours, I don’t hand you another strategy. I help you find out what actually makes sense to you.

🕺🏻 DM me MINE and I’ll tell you how it can help.

Please Others. Be Strong. Be Good. Be Perfect. Try Hard. Hurry Up.
In Transactional Analysis, these are called Drivers.
...
12/10/2026

Please Others. Be Strong. Be Good. Be Perfect. Try Hard. Hurry Up.

In Transactional Analysis, these are called Drivers.

The things we tell ourselves we must be, should have, and need to do, to be seen, valued, and get results.

And while you’re working hard for freedom, independence, a business that feels like yours, one of these 6 inner pressures is keeping you stuck in patterns you’re ready to outgrow.

Once you know which it is, you can finally untrap yourself.

Take the quiz to find out yours
→ Which Driver keeps you trapped?

Comment ‘quiz’ and I’ll send you the link.

PS link’s also in bio 🔗

Which of these makes you say, ‘that’s me’?Swipe through and read them out loud.You might say it’s just who I am.But what...
05/10/2026

Which of these makes you say, ‘that’s me’?

Swipe through and read them out loud.

You might say it’s just who I am.

But what if it’s a rule you’ve obeyed for so long, it became your identity?

Comment ‘quiz’ to find which ‘I am’ statement actually keeps you trapped.

PS 🔗 link’s in bio too.

Which of these still plays in the back of your mind?Slide through and read them out loud.We all grew up hearing our adul...
30/09/2026

Which of these still plays in the back of your mind?

Slide through and read them out loud.

We all grew up hearing our adults say the same thing on repeat.

You might rationally know better now, but that line still keeps you trapped.

Comment ‘quiz’ to find out which Driver keeps you trapped.

PS 🔗 link’s in bio too.

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