Identity Project

Identity Project Coaching for the ambitious but exhausted. Rebuild life & business on your terms.

NEW: 💌 Reset Your Self | Guided Journal Letters ↓
https://journal.identityproject.online/

If you could choose your own route to success, what would it be? 🕺🏻🤔
6-figure strategies. Content frameworks. Webinar fu...
24/03/2026

If you could choose your own route to success, what would it be? 🕺🏻🤔

6-figure strategies. Content frameworks. Webinar funnels.
Some of these tactics work. For some people.
But I don’t believe in standardised routes to success.
(And what success even means… well, that’s a whole other conversation.)

At .online , I don’t provide one-size-fits-all methods.

It’s about helping you build in a way that suits you.
Your energy levels.
Your personality.
Your current life phase.
Your priorities.
Your experience.
Your actual strengths.

Because you already know more about yourself than you realise.

Sometimes the route to your success isn’t finding a better strategy.

It’s learning to trust that your way of doing things can work too.

📝 If you could choose your own route to success, what would it be?

Building a business doesn’t always come naturally.So we start searching for answers elsewhere.And that can lead us into ...
27/02/2026

Building a business doesn’t always come naturally.
So we start searching for answers elsewhere.

And that can lead us into ways of working that don’t actually suit us.

That’s usually the moment I start asking different questions.

Not, “What strategy are you missing?”

But…

🧭: Are you questioning what you want now?
🚀: Or how to make what you want actually work?

🧭: Are you craving more clarity about your direction?
🚀: Or more structure to help your direction move forward?

🧭: Is your challenge more about understanding yourself at this stage of your life and work?
🚀: Or about reshaping how your work fits your life?

Because those are different starting points.
And knowing where you’re starting from changes the kind of support that will actually help.

Tell me, are you more team 🧭 or team 🚀?

Some people don’t start a business because they love “business.”They start from a dream. A turning point. A personal exp...
26/02/2026

Some people don’t start a business because they love “business.”

They start from a dream. A turning point. A personal experience. A skill they want to share. 

They want to create. To help. Guide. Inspire. Or simply be free and independent.

They’re thoughtful, passionate, values-driven humans, that want to do meaningful work on their own terms.

But building a business doesn’t always come naturally.
So they start searching for answers elsewhere.

Strategies. Templates. Formulas. Trying whatever seems to work for others.

And that can lead them into ways of working that don’t actually suit them.
Models that drain their energy.
Goals that look good on paper but don’t mean much to them.

That’s usually the a I start asking different questions.

Not, “What strategy are you missing?”

But…

Keep an eye out for the next post to start asking yourself different questions 👀📝

“Oops I did it again! You stay a bit longer than your calendar allows.You say yes to a meeting, even though you’re swamp...
09/02/2026

“Oops I did it again!

You stay a bit longer than your calendar allows.
You say yes to a meeting, even though you’re swamped.
You push yourself to finish that email instead of getting the sleep you clearly need.

And afterwards you think: For f**k’s sake. I did it again.

Committing to your intentions and boundaries in a world that expects you to be available, capable, and on top
can feel… ambitious.

Especially when you explicitly told yourself:
Not tonight. Not this week. Not like this anymore.

The unfortunate thing is our systems don’t reorganise themselves just because we had a realisation.
It tends to fall back on what’s familiar.
What feels safe. What reduces friction in the moment.

And those things aren’t necessarily right.
It’s just what your system knows.

So noticing yourself slipping back into habits you meant to stop doesn’t automatically mean your effort wasn’t enough.

Sometimes it means you noticed it earlier than you would have before.
Clearer than you used to.

And that is progress, in real life.

📝 Journal on this:
What’s the one thing you keep catching yourself doing, even though you’d rather not?

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If you keep thinking “I should know better,”use these prompts to stop beating yourself up.You promised yourself you woul...
09/02/2026

If you keep thinking “I should know better,”
use these prompts to stop beating yourself up.

You promised yourself you wouldn’t do it again.
And yet here you are.
Annoyed at yourself. Again.

Beating yourself up for not living up to your new standards
only adds more pressure.

Instead, get curious.
Understand what makes you do it again,
so you can catch yourself earlier next time.

📝 Next time you catch yourself thinking,
“I should know better,” journal on this:

What was going on right before I slipped back into this?
What made it easy for this habit to come back in that moment?
What did this behaviour help me avoid, if just briefly?
What would “catching it sooner” look like here?

Lasting change doesn’t start with never doing it again.
It starts with shortening the gap
between doing it
and catching it.

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This is the kind of feedback that brings me back to why I do what I do.Because it’s real.“Working with Anne was life-cha...
09/02/2026

This is the kind of feedback that brings me back to why I do what I do.

Because it’s real.

“Working with Anne was life-changing. Her attention, encouragement, and presence gave me the confidence to start my business abroad… something I never thought I could do.” -

This is the work.
No hype.
No drama.
Just helping people remember who they are,
what they’re capable of, and build from there.

That’s what we explore inside .online
A place to make sense of yourself again.
To reconnect with what you actually want.
To build a life and business that fits you.

💬 Curious about starting your own project?
Follow .online for more reflections and identity-led tools and send me a DM.

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The Identity Project website is live! ✨And I’m genuinely excited to finally have one proper home where everything comes ...
09/02/2026

The Identity Project website is live! ✨
And I’m genuinely excited to finally have one proper home where everything comes together.

If you’ve been reading my posts or emails thinking,
“Okay but… what exactly does she do?” …

Here’s your answer.

You can now explore:
• What The Identity Project actually is
• Who this work is for (and who it’s not)
• Ways we can work together while the book is still in progress
• Ongoing writing about identity, work, life changes, and making sense of yourself again.

👉 Come have a look at the website
(You know the link is in the bio)

And tell me: what page caught your interest first? 🤓

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