The Starting Block

10/30/2026

We are excited looking forward to 2027 and crushing those goals- get ready to sign up!

2027 Race Registration Opens Nov 1st https://wix.to/4YLb95h

10/30/2026

Looking for a regular walking group- check this out!

When you hear the name “parkrun,” it’s easy to picture a crowd of serious runners racing to the finish line.   Here’s the truth: parkrun is just as much for walkers as it is for runners.   In fact, every week, thousands of people across the world come to parkrun and never run a single...

10/28/2026

Getting dark early? We have your back, and your front. Be seen, be safe, 360 degrees of visibility.

Rechargeable LED nitevests in stock now at The Starting Block

10/26/2026

2026 The Starting Block’s Kal Park run photos are in! This was the 5th event in the Interior Running Association Trail Series and while costumes were optional, we’re thrilled so many people dressed up and that vanessagarrisonphotography captured this event.

We’ve loaded a few photos here as a preview, the full album can be viewed by clicking here:

https://gallery.vanessagarrisonphotography.com/2026irakal9km/9km/

Over the new few days we’ll be highlighting some of our sponsors in our stories, until then we hope you had fun at the event and we look forward to seeing you at it in 2027 and in store until then for all of your running needs!

Thanks again Sun Country Cycle Ratio Coffee & Pastry Valhalla Pure Outfitters - Vernon bush_babe_ Nature's Fare Markets Olive Us Oil & Vinegar Tasting Room Olympia Cycle And Ski

10/25/2026

Thank you to all runners, participants and volunteers that made the The Starting Block’s Interior Running Association run event such a success today in Kal Park! Here are a few photos to look through as you get home, take your costumes off and relax this afternoon. More to come from Vanessa Garrison Photography

Remember to tag The Starting Block with your photos and stories! Share the fun!

We couldn't have done this without the sponsors, we'll be posting more details later this week. For now, a quick thank you and shout out to Coffee & Pastry for the supply of coffee and goodies, Sun Country Cycle for our first aid attendant bike, Valhalla Pure Outfitters - Vernon, Olive Us Oil & Vinegar Tasting Room, Olympia Cycle And Ski and 's Fare Markets for door prizes, Bush Babes & Bro’s Trail Running for some tent coverage, and Hot Bread Shoppe where we treat ourselves and it is the season for that!

10/21/2026

Did someone say lights, camera, *traction?*

Pre-Winter Footwear Sale on Now!
Get a grip on winter and leave the slip n slide moves for summer.

40% off Crampons 40% off
70% off Icebug studded shoes
30% off selected Gore Tex ( waterproof) shoes

Sale valid on in-store inventory only, some restrictions may apply. See in store for details.

10/16/2026

Socktober is here! Get those fresh feet feels with Socktober. Dress them up, change your look or give your toes a snuggle with toe socks.

Buy 3 pairs of socks get the 4th pair free now until November 15, 2026. See in store for details.

***Contest Alert*** Sock it to you! What’s your favourite sock from The Starting Block? Comment below with your favourite type of sock + why for a chance to win 4 pairs of socks. 1 entry per person, contest closes November 15, 2026.

10/14/2026

Another Interior Running Association event in the Trail Series proudly sponsored by The Starting Block-Sunday October 25th.

Don’t forget to sign up, if you can’t run you can volunteer- sign up for both on Race Roster- follow the QR code.
Looking forward to seeing you out there!

10/10/2026

Happy Thanksgiving weekend, grateful for all of our customers and amazing community not just this weekend but each and everyday!