02/11/2026
SHHHH… DON’T MENTION THE WEIGHT LOSS CENTRES
Years ago, back when I was running my gym, one of my members worked at a weight loss centre. Which one? Not saying. Don’t ask.
Over a few months we got friendly, and because I can’t help myself, the conversation kept drifting to nutrition. One day she tells me they’re looking for a consultant, just two days a week, and she reckons I’d be perfect for it. It fitted around my schedule and I enjoyed working with people in that space, so I applied. And I got the job.
Everything went beautifully for about four months. Then we had a problem. Members started cancelling, and when management went digging to find out why, it turned out nearly every one of them had been assigned to… well, me.
So what was the difference? I’d been doing something that wasn’t exactly part of the package. I was teaching them. Why they were starving at 3pm, what was actually on their plate, how to get through a barbecue without either going hungry or going face-first into the sausages. And once people understand that stuff, they stop needing someone to weigh them every Tuesday.
Nobody sacked me. Let’s just say the position became… redundant.
Two weeks later the phone rings. A different weight loss centre (also not naming them, I’m a fast learner) wants to know if I’d be interested in working for them. I had a full-time job, so I didn’t need it, but I liked the work. And I thought maybe this mob would see it differently. Surely, if word got around that their members actually learned how to keep the weight off, they’d have people lining up out the door? That’s a business model, isn’t it?
At the interview they asked about my time at the other place. I was the soul of diplomacy. Got the job.
Six months later, you can guess the rest. My clients start dropping off. My phone’s full of thank-you messages. And the centre calls me in for a chat that ends with a line I’ve never forgotten:
“George, we can’t sustain a business if you’re teaching them not to need us.”
And yet, here I am, still doing it. Still teaching people how not to need me. Maybe, just maybe, they had it the wrong way round.
Have you ever been on a program that seemed designed to keep you on it forever?
The Mariolis Method: Move. Think. Evolve.
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