09/09/2026
πΎ Sponsor Spotlight: Matthews Liquor πΎ
Big shout-out to one of our valued AVTA Tour sponsors, Matthews Liquor β a Melbourne-based retail and wholesale liquor group with 12 stores across Victoria.
They've just shared a great story about whatη partnership looks like: teaming up with local brand SIP HRD to launch their new Mystic Mandarin Seltzer across every one of their 12 stores. Rather than just putting it on a shelf, Matthews Liquor got behind it properly β weekly social content, EDMs to thousands of loyal customers, in-store tastings, strong in-store displays and a $450 prize promotion to get people trying something new.
The result? A 5.5x lift in unit sales during the campaign compared to the month before, and their best seltzer launch yet.
What we love most is the philosophy behind it: whether it's a global name or a homegrown Aussie brand, they bring the same commitment and care. That's exactly the community-first spirit we value in our AVTA Tour family β backing local, and showing up for the people who back you. πͺ
Read their original post here π https://www.facebook.com/MatthewsLiquorAU/posts/2169293797300779
Follow Matthews Liquor π https://www.facebook.com/MatthewsLiquorAU
Thank you for supporting AVTA Tour and grassroots tennis! πΎ