Bluey Merino Tasmania

23/04/2026

Beyond Ultrafine: 14.8 Micron

Experience our Insanely Soft range—a rare, small-batch release from our family farm’s final clip. Finer than cashmere and physically incapable of itching.

www.blueymerino.com (Insanely Soft Range)



Photography by Melanie Kate Creative

16/04/2026

We absolutely love seeing happy snaps of our amazing community rocking our gear! 🧡 Big thanks to Marsha—after all these years, that cosy little beanie is still a winter/spring favourite, keeping her warm and stylish. ❄️

01/04/2026

Simon traded his motorcycle and surfboard for hiking boots to conquer Mount Murchison—the highest peak in Tasmania’s West Coast Range (1,275m)!

Nestled within the Mount Murchison Regional Reserve near Tullah and Rosebery, it’s renowned for its stunning glacial cirque and breathtaking 360° views.

We say: wow! + well done!

Huge thanks to Lisa and Simon for sharing this epic shot. Simon’s rocking the Bluey Merino Tasmania - Emrik top in the colour West Coast.

23/03/2026

Coming Soon!

Northern Tasmania’s Off Season is around the corner, turning winter into an adventure you won’t forget. Picture misty mornings at Cataract Gorge, the warmth of crackling fire pits, and the buzz of Launceston’s vibrant Harvest Market.

Get ready for the Island Escape Winter Festival—big-name bands, igloo silent discos, and mouth-watering live-fire feasts at Peppers Silo Hotel. Plus, snowy fun at Ben Lomond National Park is just around the corner!

Over 600 unique experiences await. Don’t just survive winter—OWN it. Become a winter person!



image © Jo Duck. Tourism Tasmania. www.discovertasmania.com.au/off-season/

05/12/2025

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26/11/2025

More than just an overshirt, it’s a nod to rugged heritage. Comfy, breathable, and tough enough for Tassie’s wild weather—perfect for work or weekend hangs.

26/11/2025

✨
- COMING SOON -

Meet the New STANLEY Tasmanian Merino Overshirt

We’ve teamed up with the absolute legends at Waverley Mills in Launceston. They’ve been weaving top-notch Aussie textiles for over 150 years! Using our finest Tasmanian Merino wool, they’ve created an exceptional and one-of-a-kind fabric just for us.

This beauty is made from 100% ethically sourced Tasmanian Superfine Merino wool (non-mulesed) ✔️, eco-friendly Corozo buttons (Tagua palm nuts).

Proudly made in Tassie.

LIMITED EDITION—Don’t miss out!

10/11/2025

For the fourth year in a row, we’re skipping Black Friday.

10/11/2025

It’s that time of year again, with Black Friday sales flashing everywhere, tempting us to buy more, faster.

Black Friday isn’t our thing. We don’t feel comfortable being part of a frenzy that normalises unbridled consumerism, inequality, increased carbon emissions, and creates more waste to landfill.

At Bluey, we believe in thoughtful purchases, investing in good quality gear that lasts. We offer fair sales throughout the year, including seconds and last chance deals, so you can save money on items that you really need and love – no pressure.

Skip the hype, keep it real.

22/10/2025