Tidewater Rod Co.

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Tidewater Rod Co. Small Batch American Built Fly Rods. Crafted to Ignite the Soul.

I deleted an Instagram account with 74,000 followers. And I’ve never felt better.Some people think I’m absolutely fu***n...
11/04/2026

I deleted an Instagram account with 74,000 followers. And I’ve never felt better.

Some people think I’m absolutely fu***ng crazy for walking away from 74,000 followers. But those people have probably never experienced what it feels like to have their life under a microscope.

The truth? It just wasn’t fun anymore.

The constant pressure to create content, stay relevant, post something meaningful, and entertain 74,000 people every damn day without someone finding a reason to be offended became exhausting.

What started as something I loved slowly consumed my time, my energy, and pieces of my life that belonged to my family, my real friends, and myself.

Somewhere along the way, I stopped enjoying moments and started thinking about how to share them.

And that’s a pretty fu**ed up way to live.

This morning I woke up in total peace for the first time in years.

No pressure to post. No feeling like I owed 74,000 people something meaningful. No worrying about algorithms, engagement, or what strangers might think.

I could just wake up, live my day, and not feel obligated to share a single second of it with the internet.

It’s a beautiful fu***ng thing.

I’m 44 years old. Becoming some Instagram fly fishing social media star is not in my forecast. I have zero interest in chasing followers or validation from strangers.

Life is short. Too damn short to spend it staring at a screen trying to impress people while the ones who actually matter are sitting right in front of you.

So I’m starting over here.

I’ll keep building exceptional fly rods, creating art, sharing things when I feel like it, and building REAL relationships with my customers and the people who genuinely give a s**t.

No chasing numbers. No performing for an audience. No turning every experience into content.

And I’ll never again let some stupid fu***ng app dictate how I spend my life.

I’d rather have 100 genuine relationships than 74,000 people watching me live.

So for now, RIP .

You were fun until you weren’t.

I’m going fishing. And I might not even take a single picture.

-JL

Halloween may be over, but not in my brain!  I just love black and orange together… and the Retro Redfish rod is always ...
11/03/2026

Halloween may be over, but not in my brain! I just love black and orange together… and the Retro Redfish rod is always the first one to sell out! Here’s two Halloween themed graphics I drew over the last few days. Hope y’all had a good one!

Such a fantastic time this year down at the Cape Lookout Albie Fest!  Only just now going through all my photos.  Huge t...
11/03/2026

Such a fantastic time this year down at the Cape Lookout Albie Fest! Only just now going through all my photos. Huge thank you to Carolina Traditions Guide Co. for taking me out! Crazy how you had bought a pipe and a fly rod from me when I owned moonshine! Small world.

11/03/2026

When I’m not in the shop building rods, I’m in the kitchen drawing on my iPad. ❤️. All my designs on shirts, stickers, hats and camp mugs are now on the site! enjoy.

www.tidewaterrods.com

First 3 rods in about a month finally on the site.  The ONLY 3 Tidewater rods available in the world!  Check them out at...
10/30/2026

First 3 rods in about a month finally on the site. The ONLY 3 Tidewater rods available in the world! Check them out at TidewaterRods.com. Happy Halloween Weekend!!!

How bout you?
10/30/2026

How bout you?

I’ll proudly “gatekeep” that s**t.
10/13/2026

I’ll proudly “gatekeep” that s**t.

This photo shows what the inside of each Tidewater Virtue blank looks like.  Although my blank specs are clearly availab...
09/29/2026

This photo shows what the inside of each Tidewater Virtue blank looks like. Although my blank specs are clearly available on my website, I still get asked “what blanks do you use”. The answer is simple… I use MY BLANKS. Each rod weight features its own proprietary taper designed by yours truly. We also added a hybrid glass/carbon mix 6” down to each ferrule. $250k and 2.5 years spent before they were about as good as you can get.

So how do I keep my rods under $500? Simple. I take less profit because I have low overhead. I don’t have a huge marketing budget, a pro team, a factory, or employees to pay. Right now, each rod is built by me… no other hands touch it before it gets to your doorstep. Your rod meet a car door or the infamous “tree fish”, you email me, not a customer service representative. That’s the difference.

I feel silly writing this with only one rod available currently, but I wanted to make it perfectly clear that Tidewater is not another Moonshine. You’ll get all the same crazy posts like I did with moonshine (especially if you follow JON LAVEZZO ) but you’ll be getting a whole lot more than ANY OTHER ROD ON THE MARKET sub $500.

Address

1329 River Road
Suffolk, VA
23434

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