04/10/2026
NEW YEAR, NEW MISSION.
WARNING - This is not another marketing email. I DONT CARE IF YOU EVEN BUY ANYTHING. It’s not about the money anymore. Tidewater Rod Co. has grown into something far greater than a fly rod company... it’s now a brand driven by purpose. What started as a passion for the water has evolved into a mission rooted deeply in my heart: supporting mental health research and saving lives. Having lost friends and spending time volunteering with veterans battling mental health struggles, this cause is personal. I, Jon Lavezzo, owner of Tidewater Rods, and Founder of Moonshine Rod Co have struggled with depression and panic disorder for a majority of my life - But i’m still showing up, day by day, for my family and friends. Sometimes it’s a daily struggle for me, and i’ve been blessed to have met so many others that I can call on when the darkness starts to creep in. Unfortunately, many people these days do not have that kind of support and understanding to continue fighting. The fact that I truly understand how dark times can get, it has enabled me to have a different perspective on what I want my business to achieve. That’s why 5% of every rod sold goes directly to mental health research organizations, helping fund awareness, treatment, and hope. I have also been put in a unique position that allows me to lower my prices from $449 to $379. This will only encourage more sales to fund this endeavor. Tidewater Rods is no longer just about selling lots of fly rods, it’s about building a community that stands for something, and doing our part to make sure fewer people fight their battles alone. Truth is, I am sick of burying friends. This goes far deeper than anything I have ever done in the fly rod community over the last decade, and it gives me nothing but joy to finally put my creative assets into something bigger than myself. Join Me.
A FEW CHANGES:
At Checkout, you will now find a donation button to make an additional donation to 988 Su***de Prevention Hotline. This is in addition to 5% of your order to funding mental health research!
