How much can you learn about a company simply by their name? When it comes to FXR Factory Racing Inc, the name means everything. Racing is the ultimate test of man and machine, pushing the limits of your equipment to its boundaries, pushing your body both mentally and physically past its limits. Not only testing yourself against fellow competitors, but against Mother Nature’s ever changing element
s and, most importantly, pushing the limits of what you believe is possible to achieve. This racing philosophy has been the driving force behind FXR Factory Racing Inc right from the very beginning. FXR was established by Milt Reimer in 1996. Reimer, who owned a Polaris/Honda shop in rural Manitoba, saw a need for performance oriented outerwear in the snowmobile market. An extremely competitive racer himself, he knew that a snowmobile suit needed to be much more than just a winter parka. It needed to be form-fitted and pre-curved to cater to an arms-up, crouched-down riding position. Aggressive riding in cold temperatures meant two things, staying warm down fast straight-aways, but at the same time keeping cool and dry in rough, tighter terrain as well. In order to achieve this, strategically placed venting and moisture wicking fabrics played a very important role in the technology that Reimer was using as he made a name for his company. Technology aside, Reimer knew that there was another very important thing that a racing suit could bring to its rider; he knew that using aggressive designs with loud and proud color combinations could bring a higher energy level to a rider. FXR’s approach to fashion and function helped the company to quickly become a driving force within the industry. Testing has always played a major role in product development for FXR. The company has chosen to keep its location in rural Manitoba, with multiple sno-cross tracks (courtesy of the company’s own groomer) and winding river bends all only a snowball’s throw away from the office doors. A fresh snowfall almost certainly means that the FXR design department is empty while 100mph river runs and 80ft double jumps take the place of emails and design software. One of the main attributes to FXR’s success is that the people that design and develop the products are true enthusiasts that are riders and racers themselves. FXR constantly strives to improve our products in the same way that a champion would strive to perfect their skills. Racing is our passion, and it shows in the products that you see in these pages. Professional level riders/racers of all disciplines have proven to be the ultimate test riders for FXR product development. A pro sno-cross racer can inflict more damage to a pair of pants in two hours than the average trail rider could do in two full riding seasons. Working with elite factory level riders has allowed us to test many new products and technologies. Better, stronger fabrics, rider-specific fitting with super-aggressive pre-curving in the shoulders, arms, fingers, waist and knees, stretch gussets and panels in a variety of locations, advanced venting technology and moisture wicking fabrics have all been brought into the FXR product line as a direct result of meeting the needs of top professional racers.
