is a global brand-management and intellectual property company founded in 1983 on the golden shores of Miramar Beach, California. Built on four decades of heritage, Miramar owns and manages an iconic portfolio of Crown Marks, including Miramar®, Sideout®, Queen & King of the Beach®, Queen & King of the Court®, and Queen & King of the Snow® — brands that have shaped sports, entertainment, lifestyle
, and culture across generations. Miramar develops, protects, and elevates world-class brands through global licensing, strategic partnerships, media, events, and consumer products. The company has collaborated with leading athletes, Olympic champions, major retailers, international federations, and global media partners — delivering products and experiences that have reached millions worldwide. The Crown Brands have been featured across the Olympic Games, the International Volleyball Hall of Fame, Wheaties, Amazon, Dick’s Sporting Goods, AAU, Mammoth Mountain, London’s Crystal Palace, and global destinations from Santa Barbara to Doha, Amsterdam, Paris, and Miami Beach. Miramar’s mission is to build legacy brands that inspire competition, creativity, and global connection. Founded by Stephen Yount Ascher, Jr., Miramar continues to lead through strategic vision, deep industry experience, and a commitment to innovation across sport, fashion, media, and lifestyle. Welcome to Miramar®. An American Riviera™ Brand.
©1983 - 2025. Miramar®, Queen & King of the Beach®, Queen & King of the Court®, Queen & King of the Snow® are registered trademarks of Miramar Brands Group, Inc, All rights reserved.
