Ben's Cycle

02/04/2026

We're honored to be on Escape Collective today, check out the article below, and keep posted during the unpacking process.

When Euro-Asia Imports closed last summer, a single buyer purchased what was perhaps the largest single collection of vintage road and track gear ever sold. What was in it?

01/24/2026

Due to the cold it has been pretty sleepy at the shop. $1 road tubes (48mm Presta) until the end of the day (01/24/26), in store only!

10/31/2025

We're thrilled to announce we'll be continuing the legacy of Euro Asia Imports. Head over to Bicycle Retailer for the details!

MILWAUKEE (BRAIN) — Ben’s Cycle has acquired Euro-Asia Imports’ inventory following the specialist distributor’s closing in August after more than 50 years selling mostly high-end parts for road, touring, and fixed-gear bikes.

06/26/2025

It's Tour of America's Dairyland in Bay View today! Stop by our tent with Shimano, sign up for a trike race, or snag some raffle tickets for a chance to win a Specialized Bicycles frame set!

06/12/2025

We're helping out the Cafe Centraal Bay View Classic Tour of America's Dairyland race and we need some volunteers. Sign up at the link below for a shift June 26th.

Before signing up to Volunteer you must sign the Volunteer Liability Waiver by opening the link that follows in a new tab or window: Volunteer Liability Wavier. Then review the available time slots below and click on the button to sign up. Thank you for volunteering your valuable time, we so appreci...

07/26/2024

🚨Flash Weekend Sale🚨Cervelo Caledonia-5 Framesets for half off, $2249.99. In-store and online. Almost all sizes still available in both colors, though stock is limited. Sale ends Tuesday, July 30th at 10am CST. Link in the comments.

06/23/2024

One of our favorite events of the year is almost full, but you can still sign up! Pedal for the Brave is a phenomenal event supporting Ignite The Spirit-Milwaukee . Come ride across the state with us and contribute to a stellar cause.

Sign up here:

A fundraising page benefiting Ignite The Spirit - Milwaukee

06/14/2024

We could still use some help on Thursday for the Cafe Centraal Bay View Classic Race. Sign up here:

06/13/2024

Our friend Liz kicks off her fundraiser tomorrow! https://www.fox6now.com/news/the-fast-fund-helping-matc-students

If you donate you get a discount here at the shop, come join us as we cheer her on. Donate here: https://app.aplos.com/aws/give/Directormatcfastfundorg/lizbikesfar

A non-profit is working to help MATC students with the cost of basic needs – one mile at a time.

05/18/2024

Our friend Liz is raising money for the FAST Fund at Milwaukee Area Technical College by riding a full 24 hours. Check out her donation page below to contribute to a fantastic cause. You'll get a discount here at the shop, and be entered to win some rad prizes!

...our unique Spring fundraiser!  Our Executive Director, Liz Franczyk, will ride her bike for 24 hours starting at noon June 14th - noon June 15th! Can you guess how far Liz can bike during that time?  If you think she can do 200 miles, go ahead and donate $200! You think she can bike 427 1/2 mil...

05/11/2024

UPDATE: We're back in business, thanks for your patience.

We had a power outage in the neighborhood that knocked out our internet service, which means the phones are out.

We apologize for the inconvenience, and we'll be up and running as soon as we possible!

04/29/2024

We're in need of some volunteers for the Tour of America's Dairyland Bay View race, just down the street from the shop. If you're willing to help be a course marshal, help set up, anything, we would be stoked. Reach out to [email protected] if you're available.