Ben's Cycle

08/28/2026

Thank you to the Milwaukee cycling community, we found the owner! We appreciate you helping us bring this one home.

Bike thieves are sincerely the worst.

08/27/2026

Anyone missing their Milwaukee bike? The police recovered this and we're trying to track down the original owner. Let us know if you know who this belongs to!

06/23/2026

This morning a team in town for Tour of America's Dairyland had a number of bikes stolen. Keep an eye out and call the shop with anything you see or hear (414) 839-1920 or email [email protected]

Stolen bikes are:
-52cm Masi blue/purple.
-Large madone SL8 Ultegra White/Black
-52cm Cervelo Soloist Gloss Black
-52cm Specialized S-Works Tarmac SL8 Purple

02/04/2026

We're honored to be on Escape Collective today, check out the article below, and keep posted during the unpacking process.

When Euro-Asia Imports closed last summer, a single buyer purchased what was perhaps the largest single collection of vintage road and track gear ever sold. What was in it?

01/24/2026

Due to the cold it has been pretty sleepy at the shop. $1 road tubes (48mm Presta) until the end of the day (01/24/26), in store only!

10/31/2025

We're thrilled to announce we'll be continuing the legacy of Euro Asia Imports. Head over to Bicycle Retailer for the details!

MILWAUKEE (BRAIN) — Ben’s Cycle has acquired Euro-Asia Imports’ inventory following the specialist distributor’s closing in August after more than 50 years selling mostly high-end parts for road, touring, and fixed-gear bikes.

06/26/2025

It's Tour of America's Dairyland in Bay View today! Stop by our tent with Shimano, sign up for a trike race, or snag some raffle tickets for a chance to win a Specialized Bicycles frame set!

06/12/2025

We're helping out the Cafe Centraal Bay View Classic Tour of America's Dairyland race and we need some volunteers. Sign up at the link below for a shift June 26th.

Before signing up to Volunteer you must sign the Volunteer Liability Waiver by opening the link that follows in a new tab or window: Volunteer Liability Wavier. Then review the available time slots below and click on the button to sign up. Thank you for volunteering your valuable time, we so appreci...

07/26/2024

🚨Flash Weekend Sale🚨Cervelo Caledonia-5 Framesets for half off, $2249.99. In-store and online. Almost all sizes still available in both colors, though stock is limited. Sale ends Tuesday, July 30th at 10am CST. Link in the comments.

06/23/2024

One of our favorite events of the year is almost full, but you can still sign up! Pedal for the Brave is a phenomenal event supporting Ignite The Spirit-Milwaukee . Come ride across the state with us and contribute to a stellar cause.

Sign up here:

A fundraising page benefiting Ignite The Spirit - Milwaukee