What are the opening hours?

Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 5pm

Simply Swimming

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United States
Middleton, WI
Simply Swimming

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We are Dane County's largest swimming supplier, proudly serving South Central Wisconsin's swimming c

10/30/2026

We will be making some updates to our store soon! That being said, we will be closed for a week for construction!

10/27/2026

Feeling the chill? Keep your head warm with a Speedo or TYR beanie!

10/21/2026

STORE CLOSED AT 2PM ON HALLOWEEN!

10/20/2026

A new tech suit from Arena has arrived! This suit is perfect for someone looking for a high quality suit at a lower price point! Check out the Impulso! ⬇️

Crafted from high-quality Italian woven fabric, delivering moderate compression to enhance muscle support and reduce drag. Durable and lightweight, it features strategically placed flatlock seams for optimal movement and comfort. This suit is the ideal choice for competitive swimmers seeking performance and value.

Features:

Made with the best Italian woven technical fabric.
More durable and resistant than knitted fabric.
Retains its shape over time, providing consistent performance across multiple events.
Compression supports muscles, improves hydrodynamics, and reduces drag.
Low water absorption makes it lightweight and quick-drying, minimizing water resistance.
Durable low-profile flatlock seams, ergonomically placed, provide exceptional stretch for more freedom of movement and greater comfort.
World Aquatics approved.

THIS SUIT IS NOT 12 AND UNDER APPROVED!

10/17/2026

10/13/2026

Need a last minute shirt for a meet? Or a hoodie for a gift? We’ve got you covered! Stop in for on the spot custom printing! Choose your garment and logo and we’ll print it for you!

10/09/2026

BAC CAPS ARE HERE! Stop in and grab them! If you didn’t order a cap, we do have a limited supply for sale. Please note that we are unable to order personalized name caps as we do have to meet minimums for these cap orders!

10/07/2026

Attention Badger Aquatics families! Your team apparel and suits will be ready for pick up TOMORROW October 8th! Stop in and let an employee know you are picking up your BAC order and we will grab it for you!

10/05/2026

Need a new tech suit for your upcoming meets? Make sure you schedule an appointment with us! Call our store and schedule an appointment!
(608) 836-6649

10/02/2026

Looking for a short fin for training that won’t break the bank? Here’s the fin for you! These new fins are a great addition to your workout for only $31.95!

Address

6649 University Avenue
Middleton, WI
53562

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 5pm

Telephone

+16088366649

Website

http://www.simplyswimming.net/

Alerts

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