Simply Swimming

Simply Swimming We are Dane County's largest swimming supplier, proudly serving South Central Wisconsin's swimming c

Just a heads up we will be closed on Labor Day!Our store will be open tomorrow from 10-5!
09/04/2026

Just a heads up we will be closed on Labor Day!
Our store will be open tomorrow from 10-5!

🚨 NEW COLOR ALERT 🚨 Check out Speedo’s new red tech suits!Available in all your favorite racing styles!Book your appoint...
09/03/2026

🚨 NEW COLOR ALERT 🚨
Check out Speedo’s new red tech suits!
Available in all your favorite racing styles!
Book your appointment today!

09/02/2026

Come check out our HUGE SALE!! Get the best price for the best suits!!

It’s time to STOCK UP AND SAVE BIG!! Check out our biggest sale of the year!!Club season is just around the corner, so s...
08/17/2026

It’s time to STOCK UP AND SAVE BIG!! Check out our biggest sale of the year!!
Club season is just around the corner, so save over 50% off on new practice suits!!
Sale going now until November 1st!!
*Exclusions may apply*
Discounts do not apply to full price or final sale suits.

07/29/2026

If you’re swimming at Futures, come get your gear! Shop meet apparel, googles, equipment and more on Wednesday, Thursday, Friday and Saturday!

All-City 2026 is coming up soon! As usual, we will be selling apparel at Starts & Turns from 8am to 5pm. If you miss us ...
07/24/2026

All-City 2026 is coming up soon! As usual, we will be selling apparel at Starts & Turns from 8am to 5pm. If you miss us on Sunday, don’t worry! We will also be printing on Thursday, Friday and Saturday of next week. Hours for these days are TBD.
Stay tuned for a map of where to find us!

07/24/2026

Who doesn’t love a new Jolyn?! Check out BRAND NEW prints and contrasts available right now!

Check out our hours for the next couple weeks! Come see us at All-City, Tri-County and Futures!
07/23/2026

Check out our hours for the next couple weeks! Come see us at All-City, Tri-County and Futures!

STORE OPEN 10AM TO 1PM TODAY AND CLOSED ALL DAY TOMORROW!!!! HAVE A SAFE AND HAPPY 4th OF JULY!!
07/03/2026

STORE OPEN 10AM TO 1PM TODAY AND CLOSED ALL DAY TOMORROW!!!! HAVE A SAFE AND HAPPY 4th OF JULY!!

Simply Swimming has… fidgets?? Yes!! Check out our new light up and regular clickers, dumpling clickers and more! From $...
07/01/2026

Simply Swimming has… fidgets?? Yes!!
Check out our new light up and regular clickers, dumpling clickers and more!
From $4.95 to $8.95, you can’t beat our prices!

Address

6649 University Avenue
Middleton, WI
53562

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm

Telephone

+16088366649

Website

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