Wisconsin Fishing Expo

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Wisconsin Fishing Expo The official page for the Wisconsin Fishing Expo. Join us, the last weekend in February, in Madison! 2027 dates: Friday, 2/26, Saturday 2/27, Sunday, 2/28.

Be aware: Dane County parking ($10/vehicle) & concessions are CASHLESS as of Nov. '24... The Wisconsin Fishing Expo was “spawned” from The Madison Fishing Expo, the largest consumer fishing show in the Midwest, which began over 35 years ago. Each year, 20,000 attendees pack the Alliant Energy Center Exposition Hall, in Madison, Wisconsin to enjoy this annual fishing tradition. The Expo is, itself, an annual event that helps promote the sport of fishing to enthusiasts of all ages. Today, more than ever, it is important to understand that a fishing rod is a tool that will inspire wholesome family memories in a way that video games or smart phones can’t touch. And, while you will find hundreds of exhibits – including hard to find lures, leading brands in the industry, great deals on boats, and fishing trips of a lifetime- attendees will also have the chance to enjoy one-on-one time with members of the leading nonprofit fishing clubs from across the state, each one eager to help attendees improve their fishing skills for a lifetime. The Wisconsin Fishing Expo experience doesn’t just offer products and services, but an avenue to make fishing a lifetime hobby that will help families stick together. In fact, portions of the proceeds from the show even help fund projects that make fishing better right here in the State of Wisconsin.

Got some fresh 🍎cider?  Here's a great fall recipe for some of that salmon in your freezer, for Friday night fish!  Cour...
10/30/2026

Got some fresh 🍎cider? Here's a great fall recipe for some of that salmon in your freezer, for Friday night fish! Courtesy of Food Network...

Get Apple Cider-Glazed Salmon Recipe from Food Network

Jason Mitchell Outdoors Television will be with us at Wisconsin Ice Fishing Expo in December, but you can learn from him...
10/29/2026

Jason Mitchell Outdoors Television will be with us at Wisconsin Ice Fishing Expo in December, but you can learn from him now, thanks to this feature from Target Walleye ....

Certain rock shapes = more walleyes? 🪨

So ya hear about fishing rocks and boulders in the fall, but have you ever thought about how the shape of the rock makes a difference for how they hold walleye???

Well...if you don't think about that, Jason Mitchell would probably tell you that you might want to! 😂

Here's a juicy tip from a recent Jason Mitchell Outdoors YT vid on how to find the right rocks for fall walleyes: https://www.youtube.com/watch?v=pXpYfkKVj_U

> "You can look at a map and identify these types of locations, but what's peculiar is that not all of them are the same.

> "You might find fish on a hump that's 20' deep on top and comes up out of 60' of water. Then you identify other spots on the map that look just like it, but for whatever reason, they don't fish the same.

> "I think one of the biggest factors is bottom composition – more specifically, the size and shape of the rocks.

> "Some of my favorite spots have a variety of rock sizes, anywhere from the size of a softball to big boulders. I'm not necessarily looking for one massive rock the size of a 2-car garage.

> "I find that a variety of different-sized rocks, particularly round rocks, can make a spot you've circled on your contour map that much better.

> "The other thing I'm looking for is a shoulder on the side of the hump in the depth range where I'm anticipating the fish to be.

> "Say in the fall I'm expecting fish to be in 20-35' of water. I like to have a little shoulder on the side of that hump – a stair-step or some kind of ledge where you've got a sharp drop, then a gradual slope or flat, followed by another sharp drop into deeper water.

> "It seems like having those shoulders on the deep side of the hump in that 20-30' range is what can take a good spot and make it great."

Check out this good-news Hump Day update, direct from Musky Insider... Nearly 9,000 Reasons to SmileRemember that Wiscon...
10/28/2026

Check out this good-news Hump Day update, direct from Musky Insider...

Nearly 9,000 Reasons to Smile

Remember that Wisconsin musky stocking story we shared this spring? The one with “70% cut” in the headline that probably made you wanna throw your phone? 😬

Well… we’ve got some much better news.

First, a quick update on that earlier chapter. Following approval of supplemental funding, Outdoor News reported in August that the Wisconsin DNR expected to meet roughly 98% of its original 2026 musky stocking quota.

That’s a pretty big turnaround.

But another encouraging story was takin’ shape, too…

Four musky clubs, a tribal hatchery and the DNR teamed up to put 8,963 muskies into Wisconsin waters this October.

Their original goal? About 3,000.

Apparently, somebody forgot to tell the muskies. 👀

A different way to get more fish in the water

According to Paul Smith’s Milwaukee Journal Sentinel report, guide Jeff Van Remortel (WFE'23 seminar host!) helped bring together funding from four groups:

✅ Vilas and Oneida County Musky Fund
✅ Boundary Waters Musky Club
✅ C & R Musky Club
✅ Headwaters Musky Club

DNR fisheries biologist Greg Matzke helped connect the effort with Mole Lake Fisheries, part of the Mole Lake Band of Lake Superior Chippewa.

The idea was straightforward. The clubs would provide funding, the state would supply musky fry, and Mole Lake’s hatchery crew would handle raising them.

The fish would go toward unmet stocking needs in northeastern Wisconsin waters.

Mole Lake had an experienced fisheries team, but this was its first time raising muskies.

Safe to say… they figured some things out. 🔥

One pond. Nearly triple the goal.

After starting the fish indoors, the hatchery crew moved 10,000 fingerlings into an outdoor rearing pond.

When harvest time rolled around, that pond delivered 8,963 muskies averaging 11.5 inches, which crews stocked on October 13–14.

Production was high enough to fill the identified inland stocking needs and still send 2,611 of those fish to the Peshtigo and Oconto rivers.

The Vilas and Oneida County Musky Fund calls it the largest private, non-DNR musky stocking event in Wisconsin history. And while the clubs supplied the funding, state and tribal fisheries crews were central to makin’ it happen.

That’s a whole lot of new baby ‘skies swimmin’ around because people worked together.

Already plannin’ the next round

This year’s fish were Great Lakes-strain muskies, so stocking was limited to waters within the Lake Michigan drainage.

For 2027, the partners plan to raise Upper Wisconsin River-strain muskies, opening the door to Oneida County lakes and other waters in the Wisconsin River drainage.

The long-term plan is to alternate strains and drainage areas each year.

More work ahead, for sure. But nearly tripling the first year’s goal is a pretty dang good way to get things rollin’.

Huge thanks to the clubs, Mole Lake hatchery team, JVR, DNR staff, volunteers and donors who made it happen. 👏

Want to help keep it rollin’? Learn more about the project and how to support future Wisconsin stockings at WisconsinMuskyStocking.com.

10/25/2026

Josh from Crappie Junction shares a Sunday tech-tip that doesn't blow! 🤣🌬️🍂

You've known Hooked & Tagged as a staple at both our Expos for years now, but did you hear that they're expanding again ...
10/24/2026

You've known Hooked & Tagged as a staple at both our Expos for years now, but did you hear that they're expanding again into Stevens Point? [folks who "summer" up north know they've been in Eagle River & Minocqua for a while now...] PLUS, you can check them out in their Expo display at: https://wifishingexpo.com/new-vendor-sign-up/ Congrats Tom & Sarah!!🎉

Tailgate celebration before tonight's Brewers World Series ⚾game?  Try out this smoked fish dip recipe from Garden & Gun...
10/23/2026

Tailgate celebration before tonight's Brewers World Series ⚾game? Try out this smoked fish dip recipe from Garden & Gun Magazine for a special Friday night fish!

Wings and seven-layer dip are expected fan favorites, but this smoked fish dip made with Southern staples like Duke’s mayo and Old Bay is a Texas pitmaster’s game-day MVP

We're excited to welcome back Graff USA to their big exhibit space in February, but if you join us in Oshkosh in Decembe...
10/22/2026

We're excited to welcome back Graff USA to their big exhibit space in February, but if you join us in Oshkosh in December, you'll see they've nearly doubled their display at Wisconsin Ice Fishing Expo !! See them here in Hangar C: https://icefishexpo.com/exhibitor-listing/

🎣🐟 Great catch, reliable gear! 🍂🌧️

Autumn and winter fishing demand protection you can count on. Graff waterproof jackets with BRATEX® membrane help keep you dry when rain and cold hit the water. 💪

Stay focused on the next big catch — whatever the weather brings!

Have you seen this?  The Hump Day update this week features the amazing report of the spring walleye recruitment on Gree...
10/21/2026

Have you seen this? The Hump Day update this week features the amazing report of the spring walleye recruitment on Green Bay... 🤯 congrats to folks like Walleyes For Tomorrow who are making efforts to improve an already-amazing fishery...

10/20/2026

Capt. Greg from Learn 2 Fish With Us has class in session again; clean up your rig before its time for its long winter nap!

Address

1919 Alliant Energy Center Way
Madison, WI
53713

Opening Hours

Friday 1pm - 7pm
Saturday 9am - 6pm
Sunday 9am - 3pm

Telephone

+12626447940

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