TRU Ball / AXCEL Archery

TRU Ball / AXCEL Archery We are the Real #1 chosen by the #1 Archers in the world!





T.R.U.
(1847)

Ball Archery is the "Real #1" archery release aid manufacturer. Ball is trusted by the world's top hunting teams (Michael Waddell's Bone Collector Team) and used by professionals such as Olympians Brady Ellison, Jake Kaminski, and Zach Garrett, and top shooters like Jesse Broadwater, Reo Wilde, Dan McCarthy, and others to win more ASA, IBO National Triple Crown, and NFAA tournaments than any other release aid and sight in this decade! Ball Releases and AXCEL Sights are proudly engineered, CNC machined, and assembled in the USA!!!

“Have I not commanded you? Be strong and courageous. Do not be frightened, and do not be dismayed, for the Lord your God...
09/13/2026

“Have I not commanded you? Be strong and courageous. Do not be frightened, and do not be dismayed, for the Lord your God is with you wherever you go.” - Joshua 1:9 ESV

This verse provides an instruction for us all to follow. We were commanded to be brave and strong in the battles that we face. It reminds us that we will face battles, but that we have hope and strength in Jesus Christ, who is by our side every step of the way.

Learn More: https://truball.com/pages/faith-in-focus

🚨 T.R.U. Ball® / AXCEL® LIFE GIVEAWAY WINNER 🚨Congratulations to our second giveaway winner of September, .mcleod_! 🎉👏Ha...
09/11/2026

🚨 T.R.U. Ball® / AXCEL® LIFE GIVEAWAY WINNER 🚨

Congratulations to our second giveaway winner of September, .mcleod_! 🎉👏

Have T.R.U. Ball® / AXCEL® gear? Don’t miss your chance to show us how you live the T.R.U. Ball® / AXCEL® life for a chance to WIN BIG!🔥

Winner, please check your DMs!

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🏆The countdown is on for the World Cup Finals🏆We're excited to represent six T.R.U. Ball® / AXCEL® Top Tier Team members...
09/11/2026

🏆The countdown is on for the World Cup Finals🏆

We're excited to represent six T.R.U. Ball® / AXCEL® Top Tier Team members in the Recurve Men's category! 👏🔥

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🏆 It’s almost time for the World Cup Finals🏆Shoutout to these 4 Top Tier Team members in the Recurve Women category who ...
09/11/2026

🏆 It’s almost time for the World Cup Finals🏆

Shoutout to these 4 Top Tier Team members in the Recurve Women category who are trusting AXCEL this weekend!

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🏆 The World Cup Finals are this weekend! 🏆All 8 spots in the Compound Men category have been claimed by T.R.U. Ball® / A...
09/09/2026

🏆 The World Cup Finals are this weekend! 🏆

All 8 spots in the Compound Men category have been claimed by T.R.U. Ball® / AXCEL® Top Tier Team members! 🔥

It’s an awesome lineup, and we can’t wait to watch them take on Saltillo! 👏

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🏆 The World Cup Finals are almost here! 🏆All 8 spots in the Compound Women category have been claimed by T.R.U. Ball® / ...
09/09/2026

🏆 The World Cup Finals are almost here! 🏆

All 8 spots in the Compound Women category have been claimed by T.R.U. Ball® / AXCEL® Top Tier Team members! 🔥

We’re proud of this lineup and can’t wait to see them in action in Saltillo! 👏

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09/08/2026

📢T.R.U. Ball® / AXCEL® LIFE GIVEAWAY📢

We’re giving away prizes all month long!! 🎉 We’ll be selecting ONE (1) WINNER each week, plus ONE (1) GRAND PRIZE WINNER will win their choice of an AXCEL® Hunting Sight!

Want a chance to win? It’s easy!

1️⃣ Share a photo or video featuring your T.R.U. Ball® / AXCEL® products and show us how you live the T.R.U. Ball® / AXCEL® Life
2️⃣ Tag us TRU Ball / AXCEL Archery
3️⃣ Use in your caption
🚨 MUST make your post PUBLIC!

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IMPORTANT!! Only participants who follow the directions completely will be eligible to win. Winners will be announced IN A POST!! Grand Prize Winner will be announced on October 1!

Good luck, and show us how YOU live the T.R.U. Ball® / AXCEL® Life!
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‼️𝗦𝗖𝗔𝗠 𝗔𝗟𝗘𝗥𝗧‼️
⚠️ We will NEVER ask for your payment information. NO REGISTRATION is needed to claim your prize.
⚠️ Winners will be announced IN A POST, NOT in the comments.
⚠️ NO winners will be announced BEFORE we announce them in a post.
⚠️ We have ONLY ONE OFFICIAL ACCOUNT for each social media platform.

🚨 If you see a comment saying “Congratulations! Register here” or anything similar, please REPORT it immediately.
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Happy Labor Day!We’re thankful for our team and all their hard work. Our office is closed today and will reopen tomorrow...
09/07/2026

Happy Labor Day!

We’re thankful for our team and all their hard work. Our office is closed today and will reopen tomorrow, September 8th, at 8 AM.

Hope everyone has a great day! ☀️

🚨 T.R.U. Ball® / AXCEL® LIFE GIVEAWAY WINNER 🚨Congratulations to our first giveaway winner of September, ! 🎉Not signed u...
09/04/2026

🚨 T.R.U. Ball® / AXCEL® LIFE GIVEAWAY WINNER 🚨

Congratulations to our first giveaway winner of September, ! 🎉

Not signed up for our emails yet? Visit our website to sign up! Be the first to know about all things T.R.U. Ball® / AXCEL® and get the inside scoop on more chances to WIN big! 👀

Winner, please check your DMs!

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📢Another Patent added to our collection📢The T.R.U. Ball® Aileron HBC Flex features our patented adjustable finger beds t...
09/03/2026

📢Another Patent added to our collection📢

The T.R.U. Ball® Aileron HBC Flex features our patented adjustable finger beds that allow for fine-tuning in exact increments to customize the fit of the release for any hand size. Making it the most ergonomic release!

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Address

131 Crennel Drive
Madison Heights, VA
24572

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+14349292800

Website

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