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11/10/2026

Fifty logos on a speaker page. Zero of them linked. Planners notice, y'all. (I noticed, and I'm not a planner anymore...well, a meeting planner is always a meeting planner, but y'all know what I mean. 😉)

Here's what goes through a planner's mind when she sees a wall of logos with nowhere to click:

"Did they really speak there... or did they just grab a logo off the internet?"

I promise, we check. Not every logo. But the top ones? 100%.

Here's what surprises people: it doesn't matter whether the logo is a household name or a small regional group. The credibility comes from being able to see what you did there.

So link your top five. Even a few links change the whole page. But Heather...where do I link it to?!? Glad you asked...

➡️ The event's landing page with speakers listed (we want to see your smiling face)
➡️ A video clip from that event (yes, on your own website is fine...a social media post tagging the organization is even better)
➡️ A testimonial on your own page (see below)
➡️ A social post where the host named their speakers
➡️ The case study from the event on your website

And make your testimonials earn their spot. "She's amazing" doesn't tell a planner much. Name the event and the transformation: "They spoke at our ABC conference, the audience loved them, and here's what changed afterward (as specific as possible)."

A speaker's page I saw recently had a well-known, national brand's logo that went nowhere. Did they speak there... or just stop in for an oil change? 👀

Want the 10 questions a planner wants you to be able to say yes to? Comment CHECKLIST. I'll send you the Planner's Yes Checklist. (No opt-in required).

One day is here. Your audience...is waiting.

11/09/2026

You said yes to the podcast, the panel, and the summit.

But do you know which one is actually working?

If you're not sure, you're not alone. Most business owners I talk with are showing up on plenty of stages... and can't tell which ones are earning their keep.

On Monday, November 16, at 12:00 PM PT (3:00 PM ET), I'm joining the GLOSS Loft community to share: Get Strategic. Get Paid. The 3 Stages Every Business Owner Needs.

Here's what we'll cover:

➡️ The three kinds of stages every business owner needs
➡️ The role each one plays
➡️ A quick Stage Audit, so you can see which of your current stages are earning their keep

Come with your calendar open. You'll leave knowing where to point your time next.

Link to register is in the comments.

One day is here. Your audience...is waiting.

11/05/2026

You nailed the talk. The room loved you. And then... nothing happened.

No new speaking inquiries. No rebooking. No referrals. A few "great job!" messages that faded by Friday.

Here's what I saw from the other side of the stage: most speakers get off the stage, send one thank-you email, and they move on to the next thing. They think every stage is a one-time event.

But speakers who built real careers...well, they did something different. They stayed in my world. And I rebooked them and referred them (often).

Here's the rhythm that makes the difference:

1️⃣ Within 48 hours, send the thank-you. Keep it short. (The planner is putting out fires or catching up on sleep 😉. They may not read it in full, but they will see it...)

2️⃣ Two to three weeks later, send a second email. By then they're back in the office and breathing again. Share a few photos and any audience video testimonials they can use to promote their next event. Ask if they have a feedback form you can see. Ask for a testimonial. This is also the right moment to ask for a referral.

That second email is where a stage becomes a relationship. Most speakers skip it and move on to finding the next event.

In Phoenix Effect language, that's the Ember phase: the relationship you keep warm after the gig is done.

If your follow-up stops at the thank-you, rebookings and referrals are slipping right past you.

Book a free Stage-Driven Visibility Assessment and let's map your follow-up. Link in the first comment.

One day is here. Your audience...is waiting.

11/04/2026

Thirty speaker slots. Three hundred applications. Wanna guess how many reels I watched start to finish?

Not 300. Not even close.

Nobody has that kind of time, y'all. So here's what really happens on the other side of the stage...

You submit your proposal...but it's a planner's name on the line. A familiar name, a trusted referral, or a pitch that proves you did your homework all lower the risk. A cold, vague, generic pitch raises it.

So I started with the people I already knew. Then the ones someone I trusted knew or sent my way. Then the ones who showed me they understood my event, my audience, and the problem my room needed solved.

That was the pile that got a real look.

Everybody else got a glance...if it was a good day. And many didn't even get that.

If you've been pitching and hearing crickets, ask yourself which pile is your pitch landing in.

Three things move you into the first pile:

1️⃣ A warm intro or a real relationship. Engage with their content, show up at their events, learn who they serve.

2️⃣ Details about THEIR event. Their audience, their theme, their problem. Copy-paste pitches are easy to spot.

3️⃣ A clear answer to the question every planner is asking: what will my audience do differently when they get back to the office? (And even better, what is it worth to my audience?)

Then (and only then) will your proposal, your reel, your one-sheet, or your speaker page get their 30 seconds.

Got a gap between your effort and your bookings? Drop "REELS" in the comments. I'll reach out about getting your pitch into the right pile.

One day is here. Your audience...is waiting.

11/03/2026

You've said your message so many times you can't hear it anymore. Try this 5-minute audit.

When you live inside your message every day, it sounds perfectly clear... to you. The people in the seats are hearing it for the first time.

Run these five checks before your next room:

1. The stranger test. Say your one-liner to someone outside your industry. Can they repeat it back in their own words?

2. The insider-word sweep. Circle every term only your peers would use. Swap each one for the word your client would say out loud.

3. Problem or category? “I help leaders with communication” is a category. A problem sounds like something a real person says on a hard day.

4. The who check. Could one specific person read your message and think, “oh, that's me”?

5. The result check. Does it name what their life looks like after you've helped them?

Fail two or more? You've found a leak worth plugging. Good news: five minutes is enough to start.

Want a second set of eyes on your message? Comment ASSESS. I'll reach out.

One day is here. Your audience...is waiting.

10/29/2026

True-crime ju**ie confession: nothing I've watched scares me like a speaker walking off a stage with zero leads.

I'll binge a whole season of Killer Grannies in a weekend. (ID addict, no shame.) But the stuff that actually haunts me?

🦇The business card still in your blazer pocket from March.
🕷️ The “we should totally connect!” that never became a call.
👻 The host who never heard from you again.
🧹 The slide deck you've edited forty-seven times.
🫣 The ember nobody tended.

Good news: every one of these is fixable. And none of them require a flashlight and a brave friend.

Happy (almost) Halloween, y'all. 🎃

Which one haunts YOU? Drop it in the comments.

One day is here. Your audience...is waiting.

10/28/2026

Your follower count went up. But...did your bank account?

After a big week of stage-driven visibility, it's tempting to count what's easy to count. Likes. Views. New followers. They tell you people...noticed.

They can't tell you whether anyone will pay.

Stage-driven visibility without metrics is just activity.

Here's a simple fix. Pick three numbers, not thirty, and track them for every appearance:

1️⃣ New conversations started
2️⃣ Calls booked
3️⃣ The dollars and cents it produces within 90 days

Then, 90 days later, look back. The appearance that got the biggest applause and the one that paid the bills are often not the same stage.

That's your next yes list, hiding in plain sight.

Which of those three numbers do you track today? Zero is a fine answer. It's where we start. Drop it in the comments.

One day is here. Your audience...is waiting.

10/27/2026

Nobody gets booked on a paid stage because of a TED Talk alone. Here's my two cents...

A TED Talk is a credibility piece. It tells people somebody once believed in you, and that's worth something.

But meeting planners aren't sending scouts out to watch you in free rooms, the way pro teams scout college games.

Nobody is out there waiting to discover you.

What gets you booked on a paid stage is the transformation you deliver for that audience. Can you solve their problem? Can you prove it? Can you say it in their words?

Use the TED Talk as proof you're credible. Lead with the result.

And if I can be brutally honest...most speakers who hit the Red Dot...don't have the strategy in place to leverage it properly. Yep, there...I said it.

Agree, or think I'm wrong? Tell me in the comments.

One day is here. Your audience...is waiting.

10/21/2026

Check out my appearance on the Turbo Branding Show, with Sue Kirchner! We had a really fun and deep conversation on how to build your brand from the stage. We got into all the ways you can do it, what to measure, and where to start; it was a really great chat!

We covered things like:
➡️ How starting with brand clarity impacts your confidence in the front of the room,
➡️ When should you host your own event?, AND
➡️ What’s the secret to getting booked??

If you are dying to know (and I know you are), listen in and hear all the details. I really enjoyed my time, and Sue was such a great host!

It all comes together in this fantastic episode, and I’m really excited to share it with you! Links are in the comments!

10/16/2026

Still saying “maybe next time” about investing in your business? Registration for Gather & Grow closes today.

If you've been looking for a conference built around encouragement instead of hustle, community instead of competition, and implementation instead of information, this one was built for you.

Four days. October 20 to 23. Practical workshops, real networking, coaching, and dedicated time to actually work on your business while you're there.

Sometimes one conversation changes everything. One connection becomes a collaboration. One idea becomes your next chapter. You never know which moment it will be.

If you've been waiting for a sign... Here it is. Consider this the sign you were looking for.

Link's in the comments. Registration closes today.

One day is here. Your audience...is waiting.

Address

Las Vegas, NV

Telephone

+17023815570

Website

https://www.phoenixcollaborations.com/

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