05/18/2026
Y'all... most of you are sitting on a GOLD MINE and don't even know it.
I call it the Ember Phase. And it might be the most underused part of your entire stage-driven visibility pipeline.
Inside my signature framework, The Phoenix Effect, every contact moves through three phases:
π Spark: new connection, just met
π₯ Flame: booked, active, in the work
π¨ Ember: post-event, post-podcast, post-project
Here's what many people do with their Embers...
Nothing. Absolutely nothing.
They move on. Chase the next new lead. Leave all that warm relationship equity just... sitting there.
But here's what I know from 20+ years on the OTHER side of the stage:
Ember contacts are not cold. They're cozy.
And cozy rekindles FAST.
A past host who loved you is ONE short message away from:
βοΈ Booking you again
βοΈ Referring you to another host or friend
βοΈ Connecting you to someone who needs exactly what you do
You just have to reach back out.
In this week's Phoenix Effect newsletter, I'm sharing 4 word-for-word messages you can send TODAY to reignite your Ember relationships... without it feeling weird, salesy, or desperate.
These are the exact messages I use with my own clients. They work. π
Drop a β€οΈβπ₯ in the comments if you've got Embers you've been meaning to reach back out to...but weren't sure what to say.
And sign up for the newsletter so you don't miss the rest of the messages. Link in the comments!