08/26/2026
Businesses on the fence about how to utilize your advertising budget, take note. The racing community supoorts one another, like no other. When asked at work if I know anyone that repairs security systems, only one name came to mind.... Bonafide Safe & Lock they don't advertise with us, but they do support several race teams throughout the area.
When it was time to replace The99Truck, in steps 09 Rossmann Racing for the quick sale. Then as I endlessly scroll marketplace for the replacement, I stumble across a post by former Super Late standout Jerry Cowan speaking about his new life in sales at Lynch Truck Center with John Fischer who was a big supporeter of Lake Geneva Raceway.
18 years after the track closed, their name still sticks out in my mind, which is why they earned my business.
So when you get a sponsor proposal remember, it's not about how many people see your ad, it's do the right people see your ad?!?!