Velocity USA

04/02/2026

At 800g per rim, the B43 was a triple-walled rim we did indeed manufacture in the mid-late 2000s. We wanted something stronger and stiffer than the Deep V. Weight? Who cared. Would we do it again? Ehhhh. The support on the inside of the join was necessary for added strength, but it made rolling it more difficult. Although nothing bad ever happened with its namesake... maybe not the bar we'd want for a product name today. As Mitch suggested, "if we made that rim today, it'd probably be a little taller so we could name it the B-52s." 🎶 Alternatively, we still do manufacture the Deep V and the Chukker rims, if you're after something tall and sturdy.

04/01/2026

We had plans to introduce our new DEEPEST and DEEPER rims in the Deep V line up today designed for aerodynamic 19mm to 38mm width tires for April Fool's, but we got nervous someone *might* actually want these rims & they would be a NIGHTMARE to roll on the roller. 🤣

03/26/2026

Who is Velocity USA? 🤣

03/13/2026

We sent our best trio to the and they'll be there all weekend! Be sure to say hello to Lauren, Mitchell, and David if you're there and scoop up a Velocity tee!

03/03/2026

With the development of our new website, our sales staff has been replaced by Raisin. 🐾

Just kidding, we're all still here. However, we DO have a new website!

12/23/2025

Wherever you may be this Holiday season, we're wishing you all good tidings and happy riding! We'll be closed December 24, 25, and 26 and again January 1 and 2 so that all of us here may have long weekends to spend with family and loved ones. We're grateful to provide you with custom rims and wheels for your adventures and look forward to the new year! 🎄 Pictured now are some deep custom rims we sent to the UK to match Team Ladybug's custom . ✨

12/18/2025

It's the most wonderful time of the year.

12/16/2025

Grey. Available in any of our rim variations, including the eye-letted Standalone rim made in collaboration with our friends at . While you can order custom grey through your favorite local bike shop, the Standalone is only available through Sim Works.‼️

11/18/2025

Thanks BIKEPACKING.com for helping to spread the word!

Velocity in Michigan just expanded their rim lineup to include a 32-inch Blunt 35 option, confirming our suspicions that 32" is here...

11/17/2025

We're a US-based company full of passionate, creative, and innovative folks, so we're able to make what riders are looking for. Introducing the 32" Blunt 35, now available in 28h - 40h in black, silver, or polished finishes.

11/13/2025

Well, dang. Our cast has changed a bit over the years, but one face you could count on seeing in the wheel department from time to time was the world's best wheel builder, Bill Mould. Trading an Air Force career for bike mechanics, he invested a great deal of time toward understanding the physics and engineering of bicycle wheels. He loved visiting and presenting the science behind wheel building to our crew. He always checked in with us, graciously shared his knowledge of rims and wheel building, and enjoyed catching up and sharing a beer or two with Matt. RIP to a legend. We know you're still building, researching, and conducting experiments somewhere up there.