08/29/2026
WE DON’T HAVE AN ATHLETE OF THE WEEK AWARD.
And we’re okay with that.
It’s absolutely worth celebrating an athlete’s achievements—PRs, championships, college commitments, big performances, and breakthroughs.
But at Alpha, we believe there’s something bigger to celebrate:
THE ATHLETE’S STORY.
Every athlete who walks through our doors brings a different story.
Different goals.
Different challenges.
Different motivation.
Different starting points.
And no two journeys look the same.
So rather than ranking one athlete above another, we celebrate the process each athlete is committed to mastering:
• The mindset when things get hard
• The preparation when no one is watching
• The discipline to keep showing up
• The work put in when progress feels slow
• The confidence built through training
• The performance that eventually follows
From Xavier Tillman Sr. competing at the highest level…
To Mallory Wandel chasing her Division I dream…
To Irelynn Bitson building her foundation as a young phenom…
Each journey is different.
Each story matters.
Our job at Alpha isn’t simply to help athletes achieve an outcome.
It’s to help them master the process that makes the outcome possible.
To help shape their story through mindset, training, performance and recovery.
With grace in how they carry themselves.
With power in how they compete.
Because at Alpha, we’re not just building athletes.
We’re helping build the story they’ll carry with them long after they leave our doors.
BATTLE TESTED. ATHLETE APPROVED.