Chattanooga Tourism Co.

06/09/2026

We're very encouraged to see the progress being made between CARTA and Lookout Mountain. The Incline Railway is a critical part of Chattanooga’s destination identity and one of the defining experiences that helped make Lookout Mountain an iconic part of our region. For more than 130 years, it has connected visitors to our scenic landscape, our transportation history, St. Elmo, and one of the most recognized places in Tennessee. It is not only a historic transportation asset, but an anchor experience that supports visitor activity, surrounding businesses, and the broader tourism economy. Its continued strength matters to Chattanooga, Lookout Mountain, and the many people and businesses connected to the visitor economy it helps sustain.

06/04/2026

These stunning photos do Chattanooga justice.

National Geographic photographer Greg Kahn and his family explored Chattanooga, and we can't stop scrolling through the photo story capturing their adventures visiting Rock City, Ruby Falls, Reflection Riding, the Tennessee Aquarium, Chattanooga Zoo, High Point Climbing, Clumpies, Coolidge Park, and more! 😍

https://www.nationalgeographic.com/travel/article/paid-content-photo-story-a-family-trip-to-chattanooga-tennessee

National Geographic photographer Greg Kahn set out with his family to uncover what makes Chattanooga, known as Tennessee's Scenic City, such a memorable travel destination.

06/02/2026

WOW. Chattanooga showed up this past week to help us host the Women in Travel Summit, and we are so incredibly proud.

400+ travel creators, influencers, storytellers, and tourism professionals.

50+ tours hosted by our amazing partners, attractions, and local businesses.

800+ tour experiences offered. More than 550 spots filled.

Enjoy this recap of the opening party at the Chattanooga Choo Choo and Hotel Chalet, where we shared the stories, sounds, and spirit of Chattanooga.

From Appalachian fiddle traditions and bluegrass roots to the rich musical legacy of the Big 9 and contemporary local artists pushing creative boundaries, every performance reflected a different chapter of Chattanooga's story.

Guests experienced music from Melody Poke, Not Your Brothers Bluegrass Band, Karen Collins, Danimal Planet, and Courtney Holder—artists whose work connects our city's past, present, and future.

Most importantly, this experience would not have been possible without the support of our partners. Thank you to the attractions, businesses, organizations, and community leaders who hosted tours, welcomed attendees, and helped showcase what makes Chattanooga such a special place to visit.

This was an incredible opportunity to introduce hundreds of influential storytellers to our destination, and we're grateful to everyone who helped make Chattanooga shine.

WITS Travel Creator Summit Visit Chattanooga

05/27/2026

Welcome to Chattanooga, WITS Travel Creator Summit attendees 👋

This week, we’re proud to welcome more than 400 travel creators, influencers, storytellers, and tourism professionals to the Scenic City for the 2026 Women in Travel Summit.

Over the next few days, we hope you’ll experience the kind of place Chattanooga is beyond the conference halls — a city full of creative energy, outdoor adventure, locally owned restaurants, and people who genuinely love showing off their hometown.

To help you make the most of your time here, we created a custom attendee landing page featuring:
• Exclusive discounts from local businesses
• Rooftop bars + patios worth lingering on
• Instagrammable spots across the city
• Scenic hikes and outdoor experiences
• Local inspiration for exploring before, during, and after WITS

We’re excited to have you here and can’t wait to see Chattanooga through your eyes.

Explore the WITS attendee guide here: https://www.visitchattanooga.com/wits/

05/20/2026

Bigger events. Bigger impact.

Meetings, conventions, festivals, and sporting events don’t just fill a calendar, they fuel Chattanooga’s economy and create meaningful momentum across our community.

In 2025, events generated $211.4 million in total economic impact—a 16.7% increase year over year.

That’s more than a number. It’s jobs supported, businesses strengthened, and a city that continues to show up in a big way.

Learn more about the economic impact of tourism and events in Chattanooga with our Annual Report linked in the comments below!

05/20/2026

Wait… did Spain really choose Chattanooga as their 2026 FIFA World Cup basecamp? 🇪🇸⚽️

Yep. Still feels a little surreal to say out loud.

We’re proud to be selected as Spain’s 2026 FIFA World Cup basecamp — and even more excited to show the world what makes this place special.

Mountains. River. Soccer history in the making. Not a bad combo.

The Chattanooga Host City Authority is gearing up for Spain’s National Football Team to arrive in the Scenic City, and we're hosting a community training session this summer at the Baylor School Soccer Complex!

Admission to the event is free, but attendance is limited. Tickets will be distributed through a random drawing — fans have until 5 p.m. on June 1 to put their name in the running. Learn more at: cha.city/spain-training

05/15/2026

It's time to celebrate the people and organizations who make Chattanooga's hospitality shine! ✨

Greater Chattanooga Hospitality Association STARS of the Industry Award nominations are now open through June 5. This is your chance to recognize the team members, colleagues, and companies who go above and beyond every single day—the ones who make our community proud and our visitors feel welcome.

Local award recipients will be nominated for statewide recognition at the Tennessee Hospitality & Tourism Association Stars of the Industry Awards during the Governor's Conference on Sept. 17 in Gatlinburg. We have so much to be thankful for in this industry. Let's celebrate each other!

🏆 Nominate a company: https://form.jotform.com/261332968871164

⭐ Nominate an individual: https://form.jotform.com/261333128450146

Please click the link to complete this form.

05/14/2026

There’s just something about seeing the Riverfront come alive before IRONMAN 70.3 weekend.

Early mornings. Final setups. Athletes checking in with that mix of nerves and excitement written all over their faces.

To every competitor here this weekend: welcome to Chattanooga! We’re grateful you picked our city for your 70.3 journey, and we can’t wait to cheer you across that finish line. 🏅

IRONMAN Americas | IRONMAN | Chattanooga Sports

05/13/2026

Connecting with our community is something we take seriously year-round. Director of Community Engagement Allison Wolfe joined River City Company, the Chattanooga Police Department, the Downtown Chattanooga Alliance, CARTA, and Bike Chattanooga to keep our downtown partners informed and connected. From IRONMAN 70.3 to the Women in Travel Summit, it's going to be a busy and exciting summer!

Visit Chattanooga

05/12/2026

Building relationships. Bringing events to life.

Behind every meeting or event booked in Chattanooga is a team focused on connection—welcoming planners in, showing them around, and introducing them to the people and places that make hosting here feel different.

That approach is working:
586 group bookings pursued (a 16.7% increase)
306 events booked (up 12.5%)

Real relationships lead to real results, and more opportunities for our local businesses and community to shine.

Linked in the comments below, our 2025 Annual Report tells this story and more. Check it out!