Lake Effect Lure Co. / RBM Jigs LLC

09/06/2026

GOLD CARNIVAL!
100% Tungsten + UV/Color Glow

This guy is a HOT ONE! Available in 3mm, 4mm, and 5mm

09/06/2026

Check out the bass on the 4” Rattlin’ Feisty Fry, and the 3” Rattle Paddles for Gus Congemi!

09/06/2026

SHEEP LEG SMASH!

This beautiful Cutbow was absolutely obsessed with the setup! It smashed the Sheep Leg on the first cast, missed, then chased it down and hammered it again on the second cast!

From the initial strike to the final battle at the net, this fish wasn’t giving an inch.

That’s what happens when the presentation is too good to ignore. Sheep Leg Rattle Paddle—putting fish on the end of the line!

09/05/2026

Fishing cover? Go WEEDLESS!!!

When the fish are buried in the thick stuff, don’t be afraid to get your bait where the fish are. Weedless setups can work absolute wonders around grass, wood, brush, and other nasty cover.

And with the Fiesty Fry and Rattle Paddles, you’ve got options. Texas rig it, run it weedless on a jig, or get creative with your own setup. There are so many ways to rig them—and so many ways to put fish in the boat.

Stop fishing around the cover. Get in there and trigger the strike. Rig it your way. Fish it your way. Catch more.

09/05/2026

09/04/2026

NEW RELEASE!
Spiny Scud goes LIVE on WhatNot tonight @ 9:00! Tune in!

09/04/2026

WE’RE BACK! Don’t miss out tonight at 9:00 PM!

09/04/2026

BOOGERS.
Now it’s ok to pick them.

This UV/Color Glow tungsten jig is a staple of Lake Effect tungsten, and is a heavy producer for tough bites!

09/04/2026

Silver Streaker is one of the most UNIVERSAL colors in the entire lineup.

It takes that classic minnow representation and kicks it up another level. The reflective plastic doesn’t just imitate a baitfish—it changes the entire look of the presentation depending on the jig head being used..

That reflection can bleed the color from the jig head through the plastic, creating a completely different appearance with every head color.

One plastic. Multiple looks. Endless applications.