Lake Effect Lure Co. / RBM Jigs LLC

06/14/2026

Let us break it down.

A patent-pending rattle cavity in a compact body preloaded with a glass rattle. Wide forked tail for maximum action. Stank Sauce scent infused. UV glow bouyant plastisol. Available in 16 colors in 3 inch and 4 inch sizes.

Let's break it down.

✅ Patent-pending rattle cavity in a compact body, preloaded with a glass rattle for added sound attraction.

✅ Wide forked tail delivers maximum action and lifelike movement at any retrieve speed.

✅ Stank Sauce infused to add scent and keep fish holding on longer.

✅ UV glow buoyant plastisol increases visibility and provides a natural, enticing presentation.

✅ Available in 16 fish-catching colors to match conditions and trigger strikes.

✅ Offered in both 3-inch and 4-inch sizes for a variety of species and fishing applications.

Sound. Action. Scent. Visibility.
Everything you need to trigger the strike in one bait.

06/14/2026

06/13/2026

BEASTS.

If you don’t know these guys yet…it’s only a matter of time - Rande Woodland, Chris Ross, and Shaun Frantz!

They’ve been racking up amazing finishes in several different tournaments this year including the 1st place victory today at the Michigan Walleye Tour, along with their 3rd place finish last weekend in the LEWT (Lake Erie Walleye Tour), and Rande Woodland with his 16th place finish the weekend prior in Lake Oahe for the National Walleye Tour.

Oh yeah, and you wouldn’t know it, but they are also the 2 time defending champions of the Michigan Walleye Tour championship the past 2 years!!

These guys fish super hard, and are incredibly humble. They deserve these amazing results, and we are HONORED to be their sponsor! Way to go fellas - you are amazing!

06/13/2026

The Bloodworm Nasty Plastic paired with a tungsten jig creates the perfect profile of a small baitfish, making it an irresistible target for hungry fish. The compact presentation, natural action, and added weight of tungsten help keep it in the strike zone longer.

Available in 8 different colors, there's a Bloodworm combination to match the conditions and entice bites when other presentations fall short. Find the color they want and it's lights out.

06/12/2026

Match the Hatch

When fishing streams and rivers, you'll often find stonefly nymphs crawling along the bottom. Their distinctive profile features an elongated body, legs along each side, and two tail-like antennae extending from the rear.

Our Crazy Bug Nasty Plastic closely mimics the appearance of a stonefly nymph, making it a natural presentation for trout and other stream predators. Pair it with a small tungsten jig and work it slowly along the bottom to imitate the natural movement of these aquatic insects.

When fish are keyed in on what they're already feeding on, matching the hatch with the Crazy Bug can be a highly effective way to trigger more bites.

06/11/2026

If the bite is finicky, downsizing can be the key to getting fish to commit.

A snipped Fiesty Fry paired with a Steelhead Jig or our new Finesse Round Heads creates the perfect finesse presentation. The smaller profile can trigger strikes when bigger baits get ignored, making it a go-to combo for tough fishing conditions.

When the fish get picky, size down and hang on!

06/10/2026

It's always a good time to throw Lemon Slime! 🍋

This high-visibility color has been putting fish in the net across a variety of conditions. Whether you're targeting walleye, bass, crappie, or trout, Lemon Slime delivers the flash and attraction needed to trigger aggressive strikes.

Available in both the Feisty Fry and Rattle Paddles, so no matter your presentation, you can fish one of our most productive colors with confidence. The bright chartreuse-style hues are especially effective when fish need help locating a bait in stained or low-visibility water.

06/09/2026

Nice tree shot with the Micro Rattle Paddle! Congrats Reel’d In Outdoors!