08/03/2026
A note from one of our owners RJ Lindenmuth :
On paper, it’s exciting. Strong direct-to-consumer demand. Retail partners hungry for holiday inventory. A product that resonates.
In reality, it was one of the scariest decisions we’ve had to make.
Most of our retail partners haven’t finalized their holiday forecasts. Our manufacturing has multiple stages. Waiting for perfect data wasn’t an option. At some point, you have to stop gathering information and make the best call with what you know.
Right now, we don’t know if we’ll be over, under, or perfectly stocked.
Here’s what we’ve learned building this: Growing a business isn’t about eliminating uncertainty. It’s about getting comfortable making bigger decisions with imperfect information.
Check back after Q4. We’ll see how it turned out.
(And if you see OpenToWork on my profile… you’ll know it didn’t.)
