Racemore

18/08/2026

This week we’re at Elmia Lastbil with Svensk Fordonsladdning and we brought not one, but twi Racemore GT 600 along for the ride.

Swing by, take the seat and find out what a real lap feels like.

📍Booth A06:20
🕝 Wednesday-Saturday 9-17

See you on track.

09/08/2026

Racemore at The Aurora

26 - 28 of June this summer, Racemore had the privilege of being part of The Aurora, one of the most exclusive automotive events of the year.

Our collaboration with BMW Sweden was nothing short of fantastic. From the very beginning, the cooperation with the BMW team and their dedicated staff worked seamlessly, creating a great atmosphere throughout the event. We are incredibly grateful for the trust BMW placed in us to give their guests a truly immersive racing experience.

Adding another level of expertise to the experience was professional racing driver Alfred Nilsson, who coached visitors as they took to the Racemore GT 600 simulators. His experience and passion for racing helped guests get the most out of every lap — whether they were seasoned enthusiasts or completely new to the world of racing simulators.

Behind the wheel, visitors were given an incredibly realistic opportunity to experience the BMW M4 GTR at Brands Hatch, all through Racemore’s state-of-the-art simulator technology. The combination of the car, the track, the simulator and Alfred’s coaching created an experience that brought the feeling of real racing remarkably close.

And then there was the car next door…

Racemore had the honour of sharing its space with what was arguably the most valuable car at the entire event — a McLaren F1 Short Tail, presented in mint condition and owned by the BMW Museum in Germany. Having such an iconic piece of automotive history just metres away from our simulators was truly something special.

We at Racemore are incredibly proud to have been part of The Aurora and to have worked alongside BMW Sweden and their wonderful team.

A humble and heartfelt thank you to and for giving us the opportunity to create this experience for your guests. It was an absolute pleasure — and a privilege we won’t forget.

30/06/2026

Manicured lawns, the world’s rarest cars and the soft clink of champagne on the terrace. Then us - putting people behind the wheel and watching that calm turn into something faster.

For three days at The Aurora , alongside BMW Sverige and Le Pacte , the line between watching and driving disappeared. People came for the cars on the grass. They stayed for the ones on the screen.

A weekend in Båstad we won’t forget. Neither will you, if you were there.

23/06/2026

För tredje året i rad är vi på plats på The Aurora.

I år ställer vi dessutom ut tillsammans med BMW och ser fram emot att visa upp det senaste inom racingsimulatorer, motorsport och upplevelser bakom ratten.

Om du besöker The Aurora, kom gärna förbi och säg hej. Vi ser fram emot att träffa både nya och bekanta ansikten.

Vi ses där!

11/06/2026

Locking back at December 2024 when Mat Armstrong got his Racemore GT 600-C. During the vinter he practiced a lot in a specific car, on a specific track. Why? Follow Mat and you soon will find out.

27/05/2026

High season and lots of events. This is where you find us this week. Let us know if you’re in the neighborhood

15/05/2026

Throwback to an amazing Cars & Coffee on May 2nd.
Almost two weeks later, we are still thinking about what a great day it was. The season started in the best possible way with incredible cars, great people, perfect weather, and a relaxed atmosphere from start to finish.
We also had the pleasure of celebrating our GT World Series 2026 with a prize ceremony, recognizing the drivers and moments that made the season so special.
A big congratulations once again to David Holmberg, winner of the AR exhibition with his blue Audi R8 GT V10.
Thank you to everyone who joined us, brought their cars, supported the community, and helped make the day so memorable.
A special thank you to BRL Electronics, BRL Jönköping, Rautamo, Meguiar’s Sverige, Holmgrens Bil, 7H Bil, The Launch Lab, Motorstadion.se, Toro Grill, and Kaffeverket Sverige for being part of the day.
Already looking forward to the next one.

11/05/2026

Samuel Hubinett is out demoing our GT600, this was from the streets of Long Beach. If you’re in the west coast area reach out to

04/05/2026