SGM

01/09/2026

Sports Group Melbourne (SGM) has today announced a new partnership with Sports Entertainment Network (SEN), naming SEN as the Official Media Partner of the organisation.

The partnership spans a suite of SGM's junior football events, including the Junior Champions League (JCL), Youth Super Cup (YSC), Junior Academy League (JAL), and the Shepparton Cup.

Learn more → http://linktr.ee/sportsgroupmelbourne

15/08/2026

JCL Finals in full flow!

14/08/2026

46,305 players. 3,500 teams. 5,956 coaches. 817 referees. 150+ staff. 560,000 supporters.

Every number has a story.

Every player has a journey.

Every club and academy has an identity.

Every competition creates moments.

This isn’t our football.

It’s YOUR FOOTBALL.

13/08/2026

This is more than a game.

It’s the players who live it.
The families who give up their weekends.
The coaches, clubs and academies who make it possible.
The moments you never forget.

At SGM, we’re proud to create the stage. But the game belongs to you.

Your club. Your academy. Your journey. Your moment. Your community.

This is 𝐘𝐎𝐔𝐑 𝐅𝐎𝐎𝐓𝐁𝐀𝐋𝐋.

A new campaign. A simple belief.

11/08/2026

01/07/2026

15/06/2026

We’re coming ACT!

SGM is delighted to launch the ACT Youth Cup in October this year - check it 👇

The ACT Youth Cup is here and it's going to bring the heat 🔥

SGM is bringing an inaugural football tournament to the nation's capital, and we're inviting teams across the ACT and beyond to be part of history.

📅 9-11 October 2026
📍 Southwell Park, Lyneham
⚽ Age groups U8 - U17/18 | Boys & Girls
🎯 Every team guaranteed a minimum of 4 games

Early bird registrations close Friday 25 September, save 10% with code ACTEARLYBIRD before 5 July 2026.

Be part of the largest and most vibrant football tournament for boys and girls in the region.

👉 Register your team now, https://actyouthcup.cupmanager.net/

02/06/2026

Registrations are NOW OPEN for the Schools Cup Invitational. Victoria's premier school football tournament 🏟️

🗓️ Tuesday 6 October | North/West Schools
🗓️ Wednesday 7 October | South/East Schools

Open to Year 7-12 across Junior, Intermediate & Senior divisions. Quality venues, guaranteed games, trophies and medals up for grabs.

💸 $350 + GST per team | Spots are limited, first in, first served.

🔗 Register now at schoolcups.com.au before your spot is gone!

28/05/2026

Eid Mubarak to all those celebrating! 🌙✨

Wishing you and your families a joyful day filled with love, peace, and togetherness.

08/05/2026

New Zealand football legend is backing the Cambridge Cup - and his endorsement speaks for itself.

Ricki Herbert, who led the All Whites to the 2010 FIFA World Cup, has expressed his support for the tournament, praising the standard of competition and the opportunities it creates for players across the region.