01/11/2026
SUNDAY SOLILOQUY
KEEPING UP WITH THE JONESES!
Why do we go mall hopping?
Because the neighbours do?
Why do we buy things we don't need, often at prices we cannot comfortably afford?
Because the boss has bought them?
Why do youngsters take to smoking?
Because the senior in college thinks it is cool?
Why do we suddenly develop a taste for classical music, Sufi, ghazals or fine wines?
Because the people we want to impress seem to enjoy them?
Why do we choose holiday destinations, restaurants, gadgets, cars and even hobbies based on what others are doing?
Because we don't want to be left behind?
Welcome to the curious world of KEEPING UP WITH THE JONESES!
Somewhere along the way, we seem to have confused living well with looking successful.
We buy for approval. We spend for acceptance. We imitate for inclusion. We sometimes pretend to like things simply because they are fashionable.
And in this process, we run up bills, acquire clutter, compromise our preferences and occasionally lose a little bit of ourselves.
The irony?
The Joneses themselves may be busy keeping up with somebody else!
So, where does this madness end?
Perhaps with a few uncomfortable but necessary questions:
- Do I really want this, or do I merely want people to see me with it?
- Do I genuinely enjoy this, or am I pretending?
- Am I making a choice or simply following a trend?
- Is this adding value to my life or merely adding to my expenses?
- Am I happy with what I have, or perpetually dissatisfied with what somebody else has?
There is absolutely nothing wrong with ambition, good living, beautiful possessions or discovering new experiences.
There is nothing wrong with enjoying classical music, Sufi or ghazals either. Enjoy them if they move you. Not because they make you look sophisticated!
The problem begins when our choices stop being ours.
A little individuality, a little self-awareness and a little courage to say NO can be wonderfully liberating.
We don't have to wear what everybody wears, buy what everybody buys, visit where everybody visits or like what everybody likes.
After all, life isn't a competition with the neighbours.
And happiness certainly isn't a possession race.
BE YOURSELF. LIKE WHAT YOU LIKE. BUY WHAT YOU NEED. ENJOY WHAT YOU CAN AFFORD.
And remember...
The JONESES are probably trying to keep up with YOU!
Have a thoughtful Sunday.
— Achal Rangaswamy the Coach