Seán Fitzness

11/09/2026

08/09/2026

The problem with whey protein.

07/09/2026

Comfort will kill ambition quicker than failure ever could.

07/09/2026

Is whey protein powder becoming a scam?

07/09/2026

POV: how next summer will be looking if you commit to the bulk properly 🍲

06/09/2026

A lack of soreness could be killing your gains.

Does soreness = muscle growth?

No.

But do I believe the person who TRULY pushes their boundaries in every session they do…

…will do so without ever experience Delayed Onset Muscle Soreness of any severity?

Also no.

To build muscle you’ve never had requires you to do something in the gym you’ve never done.

This doesn’t mean a new exercise or more sets just for the sake of achieving soreness.

But it does mean lifting weight, achieving a number of reps you’ve never hit before.

Which every now and then, lends itself well to feeling a bit tender.

To the man that’s NEVER felt sore after a workout…

I’d love to get a peak at the intensity you bring to them.