04/09/2026
Are you ready? They’re coming for you. 👀
September is one of the biggest times of the year for the fitness industry.
And they’re coming for you.
For your insecurities.
For the bits of yourself you question.
Your feed is about to fill up with people telling you that September is your chance to finally fix yourself.
Maybe this is a good time to switch it off for a while.
Because yes, September is a brilliant time for new intentions. But those intentions don’t have to start with believing there’s something wrong with you.
The other day, I sat down with my wife and eldest and we each chose something we’d like to work towards.
My eldest wants to write a story — and learn to wink with both eyes (an essential teenage life skill, apparently).
My wife wants to make more time for her own training.
And I want to focus on learning my languages.
None of those things require us to dislike who we are today.
And, funnily enough, social media probably isn’t going to help us achieve any of them.
So I think we’ll be taking a little break too.
Set intentions. Learn things. Get stronger. Try something new.
Just don’t let an industry profit from convincing you that September needs a new you.
Stop looking for more and love what you have!