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The Kitsman, Le Mans (2026)

08/09/2026

Just total satisfaction.

It’s just one of those kits that’s done simply but done well. There’s one defining feature for you to focus on and everything else just silently plays its part.

Uruguay’s Danubio FC launch a special edition kit that feels much more about the craft than the infamous sash alone. The embroidered badge sits proudly as it always does, with its crown of 4 stars for their league triumphs but beyond that, it’s an understated creation.

Getting closer still reveals the daintiest of stripes, each made of three pinstripes that run down the sheeny base, almost like it pulls from the Tiffosi manufacturer badge which, by the way, is a pretty cool icon in itself!

Then between the pinstriped button down collar, cuffs and the stitches on patch at the bottom, it all carries that certain air of craftsmanship with the celebratory, vintage vibe too.

It’s classy and it’s proof that you don’t always need to shout loud when you do things just right!

Credit; Danubio Fútbol Club TIFFOSI®

07/09/2026

Hitting the high seas with an absolute cracker.

Undeniably a wonderful creation for a club steeped in maritime history and on its 133rd birthday, pays tribute to its roots.

First and foremost, take a look at the glorious ‘Il Grifone’ flying solo and shining as it does popping right off the deep red and blue hoops - colours which British expats embraced as an homage to their home colours and traditional athletic aesthetic at the time.

The hoops really evoke the seafarers of old, many moons ago and steps away quite a bit from Genoa’s traditional half and half. It’s kept simple and lends wonderfully in doing so, letting the hoops strike you and Il Grifone shine brightest atop, bringing together the founding features the club based on the British colour inspiration and the cities own coat of arms. On the neck, the Union Jack serves as a reminder of history and connection!

As the club have described, it really is a treasure of the waves.

Credit; Genoa Cfc Kappa

05/09/2026

They are the heartbeat of a city that quietly goes about their business.

Keeping things rolling, fixing what came before and preparing for what’s ahead when the hustle and bustle hits once again, this is an ode to the many people of Norway who keep the country moving after dark.

This one isn’t about being flash, it’s about the unseen, being seen. You can tell from their launch it’s something that matters to the club, be it healthcare, public transport, infrastructure and hospitality amongst much more, they all play a vital role. Work doesn’t stop when the floodlights go out and heads hit the pillow and like the club Bodø/Glimt thenselves, it’s all in the name of teamwork.

The engulfing black is the night and the fluorescent yellow details are the colour synonymous with being seen. It’s a third kit that honours many and the fact it’s such a community driven launch is the best about it all.

Clean, sharp and helping the unseen - be seen.

Credit; FK Bodø/Glimt

04/09/2026

It’s a mantra that Padova have laid down alongside Padua local creatives, BlssdKiddos for a slick third kit that looks to blend the off-pitch world pitch into the game.

This is a visual of how the night changes not just what we see but how we see it. Architecture, streets, walkways of Padua all gain a new perspective once the shadows and darkness hit. There’s a mystery and allure to it all and this creation carries that over with a launch of certain mystique

Those pinstripes are sharp, sharp and the club have a crest that translates really well to the dark switch alongside the other logos but it’s the crest that still pops out from the shadows, just.

A closer look at the shorts shows that those stripes fade into black? Into the shadows and is a really, really neat touch if so!

Appearances will change under dark and Padova Calcio are no different.

Credit; Calcio Padova Macron

03/09/2026

The beautiful crafts woven into the beautiful game.

The intricate and delicate makes its way into Valenciennes third kit as they pull inspiration from the regions textile industry and most importantly of all, its historic lace-making - and a beauty it is too!

Just look at that pattern work! There’s so much elegance oozing through, embracing a wonderful legacy of the city and its mastering of its craft style, the technical precision it required and its unique look that continues in the workshops today.

It’s got a really good balance of it all where the intricate and semi-subtle patterns nestle into the blue of the shirt whilst the collar and cuffs keep themselves a simple, solid contrast to not distract and take anything away.

One work of art woven into another!

Credit; Valenciennes FC 🦢 hummel

02/09/2026

As clean and crisp as Captain’s whites themselves, Forward Madison set sail looking sharp!

A celebration of nautical lifestyle and sailing culture that stems from the five lakes of the isthmus that Madison straddles, there’s a hearty crew of pieces that make up their new Marina Collection but the jewel is, of course, their new Regatta jersey.

White, navy and a trim of gold is always a cracker of a combination but this one just looks so satisfying! The trim on the collar and those Hummel chevrons especially, give off that distinctive ‘Captain’ vibe whilst the stripes level it off with that sea-breezy, casual aesthetic.

It’s such a good look and when you take note of the golden club badge, the sailing club patch - which itself is a neat little piece! - and the nautical flags on the nape of the neck, then you’ve got a creation fit for deck and the pitch!

Even alongside all the accompanying pieces in the collection, it’s a fine, fine look.

Aye, aye Madison, forward we sail!

Credit; Forward Madison FC hummel hummel North America

01/09/2026

Hands that have seen many a moment and a face that was witnessed history.

The 1954 World Cup Final at the original Wankdorf Stadium was watched by many - but none moreso than the clock that stood watch, high above in the corner tower, running the show to the beat. With as classic a face as could be, the very clock now resides outside the new stadium as a reminder and importantly, living history.

What once showed a permanent reminder of the famous 3-2 scoreline, now holds the score at 2-1, commemorating Young Boys 2018 league triumph that ended a long, long drought. The connection to the club deepens and were gifted this, alongside Bureau Borsche

The navy base carries a reminder too. That repeating pattern of the round minute-track laid into the grid form gives you that satisfying, uniform appearance, it’s neat! Then the pale-ish yellow and the lighter blue translate well over onto the sleeves, creating equally complimentary and contrasting tones. Loving how the cuff looks to have a minute-track encompass it too, lending a hand in the homage. Let’s not forget the icon at the bottom, the silhouette of what the clock once was!

The clock will get to take its place inside stadiums once again but this time it’ll be on the pitch!

Credit; BSC YOUNG BOYS Nike Football Bureau Borsche

31/08/2026

A colour of success.

When you want others to know what it is you’re aiming for then there’s no louder way than on the pitch and sporting an away kit draped in gold!

The intention has been set, striving for success is the way and Portugal’s CD Nacional give themselves a constant reminder of that this season with a clean aesthetic.

As the club also celebrate their 115th birthday, the gold acts as a celebration as much as their future ambitions. It’s a simple creation where the colour does all the talking but backed up by some neat - almost retro or throwback - accompaniments. The polo collar with the insert gives it that feel exactly, adorned with the founding year then the pinstripes add a classy layer on which the club badge sits gloriously on top of, front and centre.

The Ominis of Kappa running down the shoulders are always good sight to see and all in all, makes for kit, laden in gold that doesn’t feel overdone, tacky or too shiny and on the nose!

Credit; Clube Desportivo Nacional Kappa Kappa Sport

30/08/2026

Beyond the striking colours of US Sambenedettese third kit is something you may not expect or notice but it’s wonderful when you find out.

A poem, by local Bice Piacentini sees itself woven into this bright number that sings the praises of San Benedetto del Tronto and its alluring charm that no other city can compete with. The bluest of skies, the shiniest of seas and simply somewhere that no traveller can forget.

Those words are throughout the kit and provide the pattern that runs through. A message carried wherever the club may go.

The base matches that of the sea almost, where the red and blue accents carry over the clubs traditional identity, a bringing together of club and location with a way of words.

A celebrated poet and piece, it makes for a wonderful story and adds a combination of colours to the clubs collection that will certainly stand out!

Credit; U.S. Sambenedettese Erreà Sport

28/08/2026

Within the iconic walls of fabric - Leyton Orient drop us a third kit that looks like it belongs amongst the intense, electronic underground as much as it’s crafted for the pitch.

Where the home kit was traditional and had the throwback vibe, this new one is definitely not that. Embracing the lights, the sounds and the culture that makes east London’s nightlife famous!

This is a statement of creativity and that little bit twist with freedom and fashion that’s often working its way into the football world. It’s wacky but it needs it! The centralised, monochrome badges nestle in amongst the cracks, splatters.. madness.

It’s a ‘let loose’ that keeps that very Meyba aesthetic with their iconic shoulder pattern.

Leyton Orient let their hair down and turn the vibes right up and we’re absolutely here for it!

Credits; Leyton Orient Football Club MEYBA⚽️ fabric

The Kitsman

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