HOKA

Empowering everyone to feel like they can fly. A bold and unexpected approach to performance footwear.

likeshop.me/hoka_eu Why?

HOKA is the fastest growing running shoe company in the world. Because our shoes allow your feet to move naturally with maximum comfort. They’re surprisingly light, which gives the sensation that you're running slightly above the ground. Try on a pair to see what we mean. Why run when you can fly?

22/05/2026

The energy from the HOKA Hackney Half doesn’t stop at the finish line.

Movement builds momentum, and we’re here to celebrate that by supporting one community initiative that is powering connection through movement in East London.

Stay tuned next week to find out how to get involved 🪽

21/05/2026

Go 𝗕𝗜𝗚
Go 𝘍𝘈𝘙

Maximum cushioning meets plate-powered momentum in the all-new Skyward X 2.

Explore the range now through the link in bio.

16/05/2026

The party has started in East London.
Community cultivated. Race ready.

Hackney does nothing by half.

See you tomorrow. Everywhere 🪽

13/05/2026

𝙇𝙀𝙏’𝙎 𝙁𝙇𝙔 𝙃𝘼𝘾𝙆𝙉𝙀𝙔 🪽

Our London race-ready rituals. Continued. Now with extra East energy ⚡️

Fly with us through the link in bio.

See you everywhere.

08/05/2026

Flying from Anywhere to Nowhere to stride away from the everyday.
Nowhere it’s the place, the feeling, the destination we are all heading to as we Run Wilder on the trails, all over the world 🪽

Where do you escape to?

05/05/2026

may have flown by, but our movement in Milano remains.

From its streets to its canals, we moved through the city in our own rhythm—celebrating the opening of our new store, coming together for the first HOKA Run Club, and reconnecting after the race to share it all.

A weekend where every moment, every place, and every person became part of the same feeling— where exaggeration met lightness, and everything felt 𝘪𝘯 𝘧𝘶𝘭𝘭 𝘧𝘭𝘪𝘨𝘩𝘵 🪽

We’ll see you again at Corso Garibaldi 1.

04/05/2026

loves to go 𝘧𝘢𝘴𝘵 and PB Protocol just made it 𝙛𝙖𝙨𝙩𝙚𝙧 ⚡️

Built on a shared structure of speed, three Super Pacers from our PB Protocol crew led runners through Milano — setting the rhythm and holding the pace from start to finish.

9️⃣ Italian athletes on home ground, 9️⃣ new Half Marathon PBs in the Cielo X1 3.0 ⏱️

Progress moves further when it moves together 🪽

30/04/2026

Spotted us in Milano 👀

Our new HOKA Garibaldi store has landed — shaped by an exaggerated sense of lightness — where performance feels effortless, and every stride feels lighter.

Stramilano weekend is here - ready to fly with us? 🪽

Link in bio.

29/04/2026

The Quest begins 🐐

Across Europe, we’re setting out to find the Greatest Of All Trail Runners.
From city parks to mountain trails, we’re calling on runners to test themselves, their limits, and the new Speedgoat 7.

Each stop is a chance to prove what you’ve got. The strongest will earn their place at the Speedgoat Quest Finals in Annecy, where the ultimate GOAT will be crowned.

Along the way, we’ll be there to capture the journey and share the moments that make trail running what it is.

Paris: May 2–3
London: May 9–10
Ultra-Trail Snowdonia by UTMB: May 15–17
Berlin: May 23–24
Milan: May 30–31
Zugspitz Ultra Trail by UTMB: June 18–20
HOKA Val d’Aran by UTMB: July 1–5
Annecy Finals: July 11–12

The Quest is on. Show us what you’ve got 🪽

Link in bio.

28/04/2026

Katharina Hartmuth: our 👑

But MIUT goes beyond the podium.

It’s the community at dawn, headtorches stretching across the start line.
It’s volunteers and our crew lifting spirits at every aid station and ascent.
It’s runners sharing the toughest climbs, step by step.

And always — those views (and shoes).

“Being bold. Trying to push my limits a little bit. That was the plan.”

Plan: ✅

Herzlichen Glückwunsch, Katharina 🪽

27/04/2026

𝙁𝘼𝙎𝙏 delivery: PBs ⚡️

8️⃣ of our 1️⃣3️⃣ UK PB Protocol runners who soared through London yesterday took home new PBs in the Cielo X1 3.0 👟
Over 4️⃣6️⃣ minutes shaved off in total ⏱️

Special shoutouts to .grassly and , who finished 🥇 and 🥈 respectively in the men’s mass start, and and , who finished 5th and 6th respectively in the women’s.

And not forgetting our very own athletes .louise.small and , with Louise finishing 🥉 in the British female division.

Thank you to everyone who flew with us, at the HOKA Hub and across London. We’ll see you in Hackney real soon 🪽

Adres

Brussels

Website

https://www.hoka.com/fr/fr/marathon-season/rocket-x-2/1127927.html

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