15/12/2025
A quick note on 'Who Moved You Accölades'
I’ve now written 160+ Who Moved You seller stories for agents across Australia.
They aren’t written for likes.
They aren’t written for ego.
And they definitely aren’t written to talk about the agent.
They’re written to be used. Used in...
• Pröspector - on social media stories, DL letterbox drops, targeted online promotions, at open for inspections, outdoor street advertising on bus stops, billboards and yes, even bins!
• Listing Presentations - verifying value, proving negotiation, justifying fees and charges, encouraging on-market advertising, communicating passive offence without awkward conversations.
These messages feature in identification of Active Property Sellers, in pre-listing presentation credibility, in presentation of professional services and in post-validation of product.
Together, culminating in your Property Sellers Research Guide and then your Who Moved You Accölades Album that show consistency, reliability and value - not one-off wins!
What they do differently is simple — and powerful.
Accolades prove a sales professional's point of difference without the agent ever having to say it themself.
Instead of, "here’s why I’m good at my job...", it becomes:
“Here’s hundreds of real people explaining how they were moved by me — and why they trust me professionally”
Different motives.
Different circumstances.
Different outcomes.
The same underlying skill every time: Listening before advising.
When these stories are stacked together, they do something normal marketing can't: They create quiet authority.
If you’re an agent and you’d like to be included in the next round of Who Moved You Accölades builds, simply comment or message INTERESTED and I’ll add you to the waiting list.
No rush. No hype. Just real stories, used properly.
More coming. Pröspect, LIST n' Sell 😉 MD