Chief Brabon

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Chief Brabon Celebrity Transformation Coach & Exercise for Longevity Practitioner. Based in Sydney, I offer face-to-face and online coaching worldwide.

My wife Em & I have been described by Men's Health Magazine as "The World's #1 Celebrity Transformation Duo", and by Men's Fitness as "The World's Leading Transformation Coaches". I’m Chief Brabon—High-Performance Coach, Celebrity Transformation Coach and Exercise for Longevity Practitioner. For over 35 years, I’ve helped people transform how they look, move and perform—from actors preparing for major screen roles to executives balancing ambitious goals with demanding schedules. My approach combines personalised training, practical nutrition and support tailored to your life. Whether you’re pursuing a physical transformation, investing in lifelong strength and vitality, or preparing for military or first responder selection, we’ll work towards your goals with purpose. Together with my wife and coaching partner, Emilie Brabon-Hames, I’ve been recognised as "The World's Top Fitness Coaches". Explore coaching at www.TransformationCoach.com

15/10/2026
14/10/2026

A lot of Fitness Professionals consider the equipment that used to be sold on late night TV as a bit of a joke.

Personally, one of my all time favourite pieces of kit (especially to work your core) is the good old Ab Wheel.

In this video of Joanne Moros (once you get past the flashback ad) you can see just how many muscle groups this amazing exercise engages.

Probably my favourite ab exercise, particularly because it is such a compound movement.

13/10/2026

How to build an entire workout out of a Landmine Clean & Press progression.

- VID 2: 15 to 20 reps of Power Cleans on each side x 4 sets.
- VID 3: 15 to 20 reps of Push-press on each side x 4 sets.
-VID 1 & 4: 15 to 20 reps of Clean & Press on each side x 4 sets.

A fantastic combination of Cardio, Athletic Power, and Muscular Endurance. 🤙🏼

Anyone who has been to our  studio in Malabar will have seen the more than 30 posters depicting just a small percentage ...
10/10/2026

Anyone who has been to our studio in Malabar will have seen the more than 30 posters depicting just a small percentage of the hundreds of jaw-dropping transformations and have achieved together over the past 25yrs.

We have never personally chased fame or celebrity, but on the odd occasion we have somehow managed to end up on a cover.

In reality, Em and I have been featured on 3 covers together , UltraFit Magazine, WNIF (What’s New in Fitness) Magazine, and the West Australian. I was told that we have been featured on the most fitness covers as a couple ever. 😳

We had both completely forgotten about the WA cover (which came out after the launch of our best selling book 8 Weeks to WOW!) until this week.

I was printing off two posters of our most recent client magazine features, and thought it was time to add this one to the wall too.

To be honest, I am a hundred times prouder of seeing the results of our work on a cover, than an image of us, but it is still pretty cool to see my hot wife up on the Wall. 🔥

19/09/2026

It was great to see my amazing wife, and avid watch collector join our good friends Tyler from .peters.watches and from the Australian Financial Review at yesterday’s Watch Weekend event.

Of course Luke’s first question for the panel was on their favourite release of 2026.

Em went straight for the watch that she was wearing, the beautiful Project Star One. A collaboration between and .


Another jaw-dropping transformation. 😳We loved working with Travis Jeffery ahead of his Hollywood hit out in Kingdom of ...
17/09/2026

Another jaw-dropping transformation. 😳

We loved working with Travis Jeffery ahead of his Hollywood hit out in Kingdom of the Planet of the Apes, but this time round things were distinctly different.

To prepare him for the lead role in the black comedy Birthright (streaming on STAN from Sunday 20th Sept) the focus was primarily on aesthetics, especially as the role called for a number of shirtless scenes.

To say that Trav hit the mark would be a huge understatement. 💪🏼

For the full run down on his incredible transformation, and the motivation behind it, head to the link in my bio for the full feature on Men's Fitness . 👇🏼




07/09/2026

Anyone who has trained with me knows that I’m a huge fan of Contralateral movements, as they not only target strength, but mobility and stability as well.

Here’s a look at a lower body workout I put big Brian Siemsen through this week.

As always, I included some “pro-active recovery” between strength sets. In this case some activation and mobility movements.




20/08/2026

The Landmine Single Leg Deadlift.

Though it may not look like it in this particular, this movement is extremely challenging. Done correctly, even more challenging than a Single Leg RDL, or a Bulgarian Split Squat.

Give it a go yourself, and let me know if you were surprised by the intensity.





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Sydney, NSW
2036

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