Life In Play

Life In Play Helping rugby league coaches & players raise performance, strengthen career prospects and develop as leaders both on and off the field.

DM Life In Play to discuss working together. I've built a career dedicated to developing coaches and players at every level of the game. My journey has taken me from grassroots clubs to elite international programs, providing me with a unique and extensive skill set that I now share with emerging rugby league coaches and athletes. Career highlights include guiding the Australian Under 16s to an un

defeated World Youth Cup championship in 2005, leading the Mackay Cutters to their first Queensland Cup premiership in 2013, and serving as the inaugural Head Coach of Melbourne Storm’s SG Ball side, taking them to a Grand Final in their debut season in 2009. These experiences have shaped my ability to design and deliver programs that raise performance, strengthen club culture, and develop leaders both on and off the field.

My first venture into Coach Education through my own business Life In Play. I’m very passionate about educating the next...
13/04/2026

My first venture into Coach Education through my own business Life In Play. I’m very passionate about educating the next generation of coaches throughout our rugby league community. Many thanks to the Pakenham Eels for hosting me and for the great energy and enthusiasm from their coaches who attended the workshop.

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🏉 Thank You, Kim Williams – Life In Play
Yesterday we were lucky to have Kim Williams from Life in Play run his Community Club Coach Program with our coaching group and it was a brilliant session.
Kim brought a wealth of experience and a really down‑to‑earth approach, focusing on what matters most at community level: creating positive learning environments and helping coaches build sessions that actually engage and inspire players. His practical examples, open discussion style, and genuine passion for developing people made the workshop incredibly valuable.
A huge thank you to the 15 coaches who showed up, asked questions, shared ideas, and invested their time into becoming better for our players and our club. Your commitment is what strengthens our culture.
Kim, thank you for giving our coaches tools they can use straight away, and for reminding us that great coaching is about connection, clarity, and care.
Life in Play – Master the Game, Win at Life.

11/03/2026

Master the Skill #1 is for Hookers - snow toughens you up!

I’m excited to share that I’ve launched my new coaching and mentoring business, Life In Play. Message me to start a conv...
05/03/2026

I’m excited to share that I’ve launched my new coaching and mentoring business, Life In Play. Message me to start a conversation. Career highlights like these shaped my ability to lift performance, build strong club cultures, and develop leaders on and off the field. I’m looking forward to bringing that same approach to the players, coaches, and clubs I work with today.
AusU16s World Youth Cup, Russia (2005) & Mackay Cutters Qld Cup Premiership (2013)

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Melbourne, VIC

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