18/11/2025
The full story. Because you deserve to know.
**2012-2020: The Rise**
We built KettleFit from one studio in Port Melbourne into 5 franchise locations. Sold-out classes. Loyal members. A system that worked.
We thought we'd cracked it.
**2020-2024: The Fall**
COVID shut us down like everyone else. But while other gyms bounced back, we didn't.
Not because the concept was broken. Because the FRANCHISE model was.
High overhead. Locked-in leases. Franchisees who couldn't pivot fast enough.
We lost locations. We lost momentum. We lost the business we spent 12 years building.
**2022-2024: The Pivot**
I could have walked away. But I couldn't let KettleFit die.
So we started an electrical business to survive. Paid the bills. Kept coaching a handful of classes. And started asking:
"What if we rebuilt this without the franchise model? What if we made it EASIER for gyms to succeed?"
**2024-2025: The Rebuild**
New location in Port Melbourne. Fully equipped with Game Zone Training. A screen-led kettlebell training system with in build tech to boost engagement.
But here's what's different:
No franchising. No massive upfront fees. No territorial restrictions.
LICENSING. Plug-and-play system. Lower risk. Higher flexibility.
We took everything that worked (the programming, the community, the results) and re‐built the business model to survive anything.
**2025 2026+: The Relaunch**
We're not the same company we were in 2019. We're better.
Smarter. Stronger. Built to scale without breaking.
If you're a gym owner who wants a group fitness system that actually works, this is for you.
Next post: What makes the new KettleFit different (and why gyms are already signing up).
Stay tuned.
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nessLicensing
