19/05/2026
When someone tells you they are writing a TV show, building a podcast or their own content and they can't tell you what it is clearly about in one minute or less you know they have a structure problem.
In the TV world we call this the elevator pitch. It's not a science, it's an art. Articulating your idea into one clear premise, one clear format and mastering that with no holds barred is your end goal!
Keep an eye out for my story architecture series that shows you just how to do that!