Finlay MacHugh

Finlay MacHugh 👉 Helping People Who Lived For Sport
📈 Rebuild Their Consistency, Control And Confidence
⏳ Even Though Life Looks Different Now

through misinformation.I think the more poisonous trend is the relentless thirst for financial growth. Chasing bigger nu...
31/05/2026

through misinformation.

I think the more poisonous trend is the relentless thirst for financial growth. Chasing bigger numbers without ever asking how you could use that position to help other people, not just help yourself more.

So I want to give some of that back.

I’m offering up some of my time to coaches who are struggling. The ones who aren’t sure how to make this career sustainable and just want someone to bounce ideas off.

No catch. And hopefully, in time, you’ll do the same for someone coming up behind you.

Drop me a message if that’s you.

You remember when a 10km run was easy?When training every day wouldn’t give you endless DOMSAnd when you knew exactly wh...
29/05/2026

You remember when a 10km run was easy?

When training every day wouldn’t give you endless DOMS

And when you knew exactly what to do.

Now, you open the door and make it up as you’re going.

Here’s a 7-day training week - done for you

👉 Sunday: Long Easy Run

👉 Monday: Recovery Run

👉 Tuesday: Strength Training

👉 Wednesday: Tempo Run

👉 Thursday: Rest or Strength

👉 Friday: VO2 Intervals or Sprints

👉 Saturday: Rest

Each session has a purpose.

Save this for your next training block.

In June 2023, with a 4-month-old, time was precious, and I wanted to make the most of every second I had to train.At any...
23/05/2026

In June 2023, with a 4-month-old, time was precious, and I wanted to make the most of every second I had to train.

At any opportunity, I threw on my trainers, headed out of the house, and crossed the road to get a training session boxed off.

But a weird thing kept happening…

I wasn’t there to train - you know, to gradually improve

I was there to test myself

🚀 Full send on Back squat

🚀 Full send on any run

🚀 Full send, full send, full send.

I thought I was being time-efficient

But really, I was clinging to what I was losing

And I wanted to prove to myself that I wasn’t going backwards

That I was still ‘athletic’

But after doing that week after wee, eventually my body started aching.

An old shoulder ni**le resurfaced,

Then my knee

It was after I hobbled back home at 11 pm after a particularly humbling training session that I realised this had to change.

No athlete can cope with the Goggins approach to training

Not me. And not you.

When time is precious, making the most of it doesn’t mean making every session as hard as possible. It means making every session the right one for that day.

Some sessions are there to push you.

Most are there to keep you moving forward without breaking you down.

But making progress becomes even harder when you’re injured.

I had to learn that the hard way at 11 pm with a flared knee and a 4-month-old waking up in two hours.

You don’t have to.

20/05/2026

You’re all in, or you’re all out.

You used to be praised for your work ethic.

The person at training who gave everything and motivated the rest of the squad.

You assumed that would stay with you for life.

But after sport, it erodes. Slowly.

You take a break to focus on other things.

You think it’ll be easy to step back in when you’re ready.

Then the first attempt doesn’t stick.

The second doesn’t either. And doubt creeps in.

That’s where Lee was.

Either going flat out in every run or ticking a box in the gym and not wanting to be there.

Nothing in between.

The counterintuitive thing that changed it?

He added more to his week, not less.

Because the problem was never effort.

It was structure.

He was spending more energy on procrastinating and deciding what to do than on actually training.

Once his week had a clear shape, he was 100% focused on what he needed to do at that time.

No drifting between tasks. No arguing with himself about whether to train.

He now runs further and more frequently than he has in years.

Not because he found more time.

Because he stopped wasting the time he already had.

If that sounds like you, DM me STRUCTURE and let’s discuss your next steps

19/05/2026

You 👉 Zone 2 running

Evergreen Athlete 👉 Progressive runs + different zones

—

You 👉 Zone 2 running

Evergreen Athlete 👉 Strength work - calf, hamstring, split squats,

—

You 👉 Zone 2 running

Evergreen Athlete 👉 Running drills - plyos and jumps

—

You 👉 Zone 2 running

Evergreen Athlete 👉 Sprints - hills, strides

—

You 👉 Underprepared for training for an event/injured/on the sidelines

Evergreen Athlete 👉 Able to give it 100% with no regrets

Save this to remind yourself what you’re missing

If you feel like you’ve run out of optionsBecause the ni**les and injuries keep piling upAt first, you divert that energ...
15/05/2026

If you feel like you’ve run out of options

Because the ni**les and injuries keep piling up

At first, you divert that energy elsewhere

Find another way to scratch the itch.

But after multiple failed attempts, it stops feeling like a setback and starts feeling like you’ve lost your outlet entirely.

You don’t need to stop everything

👉 You need somebody to look at you objectively

👉 To give you permission to pull your training intensity back and not feel guilty

👉 To give you clear progress goals to aim for

👉 To get you out of your own way

That’s what changed for Kara. Structure and support gave her the confidence to stack sessions again.

If you’ve had a goal sitting at the back of your mind for years that you haven’t committed to, it’s probably not a lack of motivation.

It’s a clear route forward.

Reply STRUCTURE to get an objective assessment of where you are right now.

14/05/2026

Does everything need to be a competition?

You have no idea whether an exercise is ‘specific’ ifYou don’t know your strengths.You don’t know your weaknesses.You do...
14/05/2026

You have no idea whether an exercise is ‘specific’ if

You don’t know your strengths.

You don’t know your weaknesses.

You don’t know what event you’re running.

You don’t know where you are in the training cycle.

You’re taking coaching advice from someone whose entire coaching experience is based on a single training method.

Address

28a Campbell Street
Melbourne, VIC
3058

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