10/02/2026
What needs to happen at both elite and grassroots levels to improve gender equity in sport?
Rochelle Eime is a professor of exercise and sport science at Federation University, and she has looked into inequality and participation rates in sport.
She says recent research into traditionally male‑dominated sports, like football codes and cricket, shows strong growth in the number of women and girls playing — but low retention, with many dropping out after a season or a year.
Eime’s research also found that club culture has a major impact on women’s experiences.
“You see some really fantastic culture, and you see some really poor culture, but it comes down to the key individuals within those clubs to drive those cultures and for positive change.”
Listen to the Life Matters episode via ABC listen: https://www.abc.net.au/listen/programs/lifematters/why-do-we-keep-dropping-the-ball-on-womens-sport-/106296316