01/09/2026
Why I Started My Own Business
Reflecting back on my life, I think starting my own business was ultimately about creating a life which felt more like my own.
I was born as a refugee, moved to New Zealand and then migrated to Melbourne when I was 12. My parents worked incredibly hard to create a better life and opportunities for us. Their example gave me a strong work ethic and a deep appreciation for opportunity, but it also made me question what I wanted opportunities to look like for my own life.
For a long time, I felt like a square peg in a round hole in traditional roles. I could do the work and achieved a lot, but I often felt there was something missing. I wanted more autonomy, creativity, connection and the ability to make a genuine difference.
I wanted to be my own boss. I wanted the freedom to choose what I worked on, who I worked with and how I spent my time. More importantly, I wanted to build work around the life I wanted, rather than constantly fitting my life around work.
Starting my own business gave me the opportunity to bring together the things which have always mattered to me being connecting people, creating opportunities, solving problems, learning, leading and helping others move forward.
It is also about family. I want the freedom to spend more time with my husband and daughter, to have the flexibility to enjoy life together, and to have the choice to work hard because I want to, not simply because I have to.
My parents worked incredibly hard to give their children a better life. For me, entrepreneurship is taking opportunities and building on them, creating not just financial security, but a life with purpose, freedom, impact and joy.
I didn't start a business because I wanted to work for myself. I started it because I wanted to create a life which works for me.
It’s not about choosing employment over entrepreneurship, it’s about finding the way of working that feels right for you.
For me, this means having the freedom to choose.
