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Monday 07:30 - 16:30 Tuesday 07:30 - 16:30 Wednesday 07:30 - 16:30 Thursday 07:30 - 16:30 Friday 07:30 - 16:30

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Fish Inc South Africa

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Fish Inc South Africa

At Fish Inc Lures we specialize in the development and manufacture of high quality products.

With a focus on artificial lure fishing, we look at what works, modify to improve and innovate to progress.

28/04/2026

Early mornings on the KZN North Coast…
Clean water, perfect spinning conditions, and that golden window where anything can happen 🔥
When the baitfish are small and the predators are feeding, matching the hatch becomes everything — and that’s where the Winglet Little Bullet truly shines.
⚡ Why the Winglet Little Bullet?
Built for performance and precision, this lure is designed to deliver when it matters most:
✔️ 87mm | 42g sinking stickbait
✔️ Compact profile — perfectly mimics small baitfish
✔️ Solid zinc construction for faster sink rate
✔️ Reaches multiple depths with ease
✔️ Casts like a bullet — extreme distance from shore
Whether you're targeting fish in the surf or deeper water, this lure gives you the versatility to adapt.
🎯 Perfect For Targeting:
• Snoek
• Kingfish
• Cuda
• Tuna
From shore casting to offshore use — even effective as a jig 👊
🔧 Custom Setup:
Swapped out trebles for:
• BKK Haku Live Bait (5/0 – 6/0) single hooks
👉 Stronger, cleaner hook-ups and better fish handling
🎨 Available Colours:
• Natural
• Pink Back
• Half Beak
• Glow & Green Glow
When distance matters… when fish are feeding deep…
this is the lure you want tied on.
Fish Lures Inc. — It’s all about quality.
Steve En Delora Pretorius

07/04/2026

First Light + Silver Belly 😉
Fish Inc Ho**er Lure
Available in a variety of baitfish colours and in floating/sinking models.
Floating 160mm (99g)
Sinking 110mm (50g) & 160mm (68g)
Lets get this game started 🐟🐳🐋

27/03/2026

The Fish Inc Sprata is the ultimate baitfish imitator — built tough and designed to trigger strikes when others don’t.

Why anglers love it:
✅ Durable construction – solid ABS injected body with a fixed weight system and stainless steel through plate.
✅ Rigged with Mustad® hooks for maximum holding power.
✅ Enticing wobble on the sink and a realistic kick on the retrieve.
✅ Unique belly design + foil flash creates a deadly shimmer that draws in fish — even on the fall!

Whether you’re working an erratic stop-start retrieve, burning it on a fast straight run, or skipping it across the surface, the Sprata delivers consistent action that gets smashed.

Available in:
75mm / 20g
100mm / 28g
120mm / 40g
6 colors to match the hatch every time.

🎣 Cast it. Sink it. Rip it. Watch the strikes happen. 💪

24/03/2026

That feeling when a shark eats your Lure
🎣 BUCKLE UP — The Fish Inc. 160mm Ho**er is here! 💥

Built for anglers who chase power and aggression, the Fish Inc. Ho**er Sinking Stickbait is a serious weapon in tough saltwater conditions. 🌊🔥

⚙️ Features that hit hard:
✅ Heavy-duty ABS construction – built to take a beating from big predators.
✅ Through-wire design – maximum strength and reliability when it counts.
✅ Fitted with heavy-duty Owner trebles – ready straight out the box.
✅ 160mm of pure action – a deadly sinking stickbait that drives fish wild on a fast or twitch retrieve.

🎯 Target Species: GTs, Tuna, Kingfish, Queenfish, and anything else brave enough to hit it!

💥 Cast it. Work it. Hold on tight. The Ho**er doesn’t play. 💪

12/03/2026

Stocking up on some Bonnies Groenewald whipping the Flanker lures out on light gear with great success. The longer profile works best from the side and Bonito find them irresistible.
Fish Inc Flanker 115mm

20/01/2026

The FishInc Sprata
The perfect bait fish imitator, durable construction rigged with Mustad® hooks. Enticing wobble on sinking and realistic kick on the retrieve. The Sprata is made from a solid ABS injected body with a fixed weight system and stainless steel through plate. The unique belly design and profile results in a strong shimmy on the fall. With the addition of foil on the back this shimmy results in a flash when seen from above. This unique feature draws in fish and often results in a strike while the lure is sinking.
Great for an erratic stop start retrieve but with a strong kick it also works exceptionally well on a fast straight retrieve or surface skipping.
Limited stock (sizes and colour remain) 😉
Picture credit Township Hyper

08/01/2026

Stick Baits’ popularity is rapidly growing in the SA market both for shore and offshore anglers.
Fish inc lures are made with the angler and quality in mind, catching fish worldwide and not anglers.
The “Ho**er” range comes in floating and sinking models and in sizes 110 and 160mm.
The 110 is going to be so much fun for those that like casting out smaller profile baits. Only 110mm but at 50 grams it has the weight to cast a mile. Versatile in being able to skip it on the surface with fast retrieves or let it sink and slowly twitch it in the deep.
Both sinking and floating models proved to have phenomenal action and worked great on a variety of species such as couta, dorado, tuna, bonnies, Garrick, king fish and even them greedy shad 😉
So if the surface action has died, why not pick up a sinking version and find the fish that are holding deeper.

07/01/2026

HOOKED on HO**ER LURES this Season!!!
The FISH INC HO**ER is now available in sinking and floating versions, covering all your big game species from the side and offshore.
110mm & 160mm Sinking/floating.
(limited colours and sizes available)
Best Stick bait for tuna, dorado, Kingfish and more…

30/12/2025

Explosive action, instant reaction. 🎣🔥
This Sarda sarda couldn’t resist the Fish Inc Flanker—a lure engineered to trigger aggressive strikes with its tight wobble, flash, and perfectly balanced swimming action.

Designed to run true at speed and stay stable under pressure, the Flanker excels when predators are actively feeding. One cast, one hit, one solid fish.

When performance matters, the lure makes the difference.

Maxine Groenewald

29/12/2025

SPIN ON THIS SEASON
The Flanker should be in every spin anglers arsenal
If you want distance and catches, try Fish Incs Flanker you won’t be disappointed ....
The FLANKER is extremely versatile, catching fish on a high speed, twitching or jigging retrieve. This lure has been successful throughout the seasons enticing them bites.
To name a few, Snoek, kingies, shad, tuna, Bonnie's, cuda, wahoo, odd kob, Garrick and so forth
They are extremely hard to come by, so if you see them around grab them, they worth more than gold in the right cast
Avail in 4 colours and 2 sizes, 85mm and 115mm
FLANKER FOR THE WIN.......

26/12/2025

BIG FISH-SQUID TROLLING LURE
The Centre is our first lipped diving lure designed for trolling. Based on the original profile of our hugely successful Squidee metal bait we have modified the design into a hard bait with lip and have been super impressed with the action and success of this bait. Featuring a through wire and rattle that will grab the attention of many a hungry game fish.
Target Species – Tuna, Dorado, Kingfish
Available in two different sizes both rigged with Owner S-125M single hooks.
The Centre 12 is 150mm and 35g, dives to a depth of 5 – 8 feet and has a smaller narrower profile.
The Centre 13 is 170mm and 55g, dives to a depth of 6 – 10 feet and with a bulkier body may just appeal to the bigger game fish looking for a substantial meal.
CENTRE 12 150MM CHEESY SPRAT
CENTRE 12 150MM FANTASY
CENTRE 12 150MM NATURAL SQUID
CENTRE 12 150MM PURPLE MIX
CENTRE 12 150MM ZEBRA

CENTRE 13 170MM CHEESY SPRAT
CENTRE 13 170MM FANTASY
CENTRE 13 170MM NATURAL SQUID
CENTRE 13 170MM PURPLE MIX
CENTRE 13 170MM ZEBRA

Address

Cnr. Of Barolong And Sunbeam Street, Icon Industrial Park, Sunderland Ridge
Pretoria
0157

Opening Hours

Monday	07:30 - 16:30
Tuesday	07:30 - 16:30
Wednesday	07:30 - 16:30
Thursday	07:30 - 16:30
Friday	07:30 - 16:30

Telephone

+27 12 327 1301

Website

facebook.com

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