Executive summary
Winners Park aims to change the landscape of soccer development solutions in South Africa by providing the best soccer display in the league and in all competitions. Winners Park is an architecture that allows for the rapid development of soccer and investment within South Africa
Our aim is to provide competitive soccer team in the province of Limpopo and South Africa in particu
lar; thus compete lucratively in CAF. Winners Park was established to provide the sport market with a product that can meet the needs of soccer loving market of Limpopo province. The club hopes to provide efficient product to its target market and segment. The competence and dedication of our club staff and the dynamism from management are going to play a key role in the rapid growth of the club. General club description
1. Mission and vision statement
1.1 Mission statement
To develop players of the highest quality
To promote soccer in Limpopo province
To contribute to the economic development
To empower the youth of South Africa using soccer as a contrivance. To combat social ills such crime, alcohol and drug abuse, sedentary and boredom.
1.2 Vision statement
To be a leader in the soccer industry
To help contribute to development of Limpopo province
To develop athletes of the highest quality
To play in the professional soccer league
To play in confederation of African football (CAF)
We aim to expand the club to meet all the challenges to our stake-holders and investors. Our immediate goal is to ensure the club is promoted to the Professional Soccer League. We need to focus on the development and sustainability of emerging athletes so that they are equipped to face the challenges of soccer. SWOT analysis
Strength (internal)
Committed personell
Well qualified personell in the field of sport
Qualified personell in the field of law
The club has good transportation to games
Club have a clubhouse where players are housed
Weaknesses (internal)
Lack of sponsorship
Lack of money
Lack of gymnesium and sophisticated modern machinery
Opportunities (external)
Opportunity to play in PSL
Growth potential
Potential to attract good players
Crowd pullers
Threats (external)
Lack of funds
Lack of permanent home ground
Lack of sponsorship
Lack of marketing and publicity drive
Marketing plan
Markets:
Soccer as a sport market in South Africa is not really exploited. It is a market that has been concentrated on business ideals that suited a certain segment and has failed previously disadvantaged communities. We aim to change the landscape in marketing our club as we enter into a market that is saturated but lack better service delivery. We aim to learn at the same time be innovative and be conscious of our stake-holders and competitors. Conscious developments through workshops will propel us to be up to date with all the latest developments in the soccer fraternity. Proper research, analysis and maintaining a high level of club professionalism will bring sustainability. Competition:
We are in a market that already has its challenges with competitors all around. We do not shy away from challenges but a high level of professionalism will propel our initiative and grow a triumphant club. Vigorous advertising will market our club to the target market in South Africa. Promotions:
Promotions and marketing will be channelled throughout communities in Limpopo Province. Vigorous advertising will enhance marketing of the club. A website will be launched in due cause that will give a detailed and more explicit view of the club. Publicity strategy will be developed using print and broadcast media to enhance the club’s marketability and sustainability.
