26/01/2022
https://mailchi.mp/fitt/issue-no-167-zwifts-fitness-metaverse
“We don’t talk about training [or suffering] all that much. What we want to do is entertain you ― and the outcome is fitness.” – Eric Min, co-founder & CEO
Inspired by the concept of virtual competition in 2014, Zwift co-founder Eric Min set out to improve the indoor cycling experience. Fast-forward to the present day, leveraging entertainment and gaming, Zwift has earned a valuation north of $1B. More than just a game, Zwift acts as a gateway to ...