What are the opening hours?

Monday 06:00 - 19:00 Tuesday 06:00 - 19:00 Wednesday 06:00 - 19:00 Thursday 06:00 - 19:00 Friday 06:00 - 19:00

https://www.facebook.com/737050046394218/

I Am Strength, 79 Acutt Avenue Durban North, Durban (2026)

18/11/2022

Do you want to lose weight really fast?

Like... super mega ultra lightning fast?!?

As in, maybe... 5kg lost in a week?

If so, THAT'S TOTALLY DOABLE and COMPLETELY REALISTIC!!!

Unless, of course, you want that weight to be body fat.

Because that s**t ain't happening.

To be concise and appease your shortened attention span, i'll write this in point form.

_______________________________________________________________
No - There is no magic trick to losing fat faster.
No - I can't turn you into _______ (insert idols name)
Yes - You and your lack of discipline is the problem.
Yes - We are all genetically different.
No - Your body isn't "pear,apple,or whatever fu***ng fruit shape" you keep labeling it as .
Yes - Stop comparing yourself to fu***ng fruits.
No - That Verimark advert on tv called 6 Minute Abs, will not work.
No - Using FatZapper & 6 Minute Abs in conjunction, will not work.
No - Creatine & Whey will not make you ripped and massive.
No - Creatine, Whey, Fat Zapper & 6 Minute Abs in conjunction, will not work
No - Detox/Juice cleanses are bulls**t & is an insult to kidneys.
No - You cannot do spot reduction on your bum or tum, arms or chin. This means all those sit ups were fu***ng useless.
No - Fat burners do not make you ripped. Fat burners do not actually work. You have been fooled by advertising and laziness.
No - Supplements with the fanciest holographic labels will never beat real food. They are selling you bulls**t and your brain is being a dick believing it.
No - Carbs are not the enemy.
No - Fat is not the enemy.
No - Lifting heavy weights will not make woman manly, massive or any other bulls**t fallacy.
Yes - Woman need to lift heavy weights to get “toned”
Yes - Toned is actually a sugar coated way of saying not fat.
Yes - How muscular you look depends how muscular you WANT to look.
Yes - Underneath that fat pack lies a 6 pack. We all genetically have one except yours is covered in fat.
Yes - A Nutrition proffessor lost 27 pounds in 10 weeks on a diet of Twinkies.
Yes - It is proven that calorie restriction counts more than nutritional value.
Yes - You should work out & understand your macros.
No - Excessive cardio will not turn you into _____(insert idols name)
Yes - There are *some* shortcuts, like anabolic steriods but its temporary and has side effects.
No - I,m not being mean by not telling you about the magic pill.
No - Personal trainers are indeed human and are not blessed with good bodies delivered from a Stork.
No - I won't plan you a free 3 month day to day routine over Facebook.
No - I didn't pay & study my ass off to be a free personal trainer on Facebook.
No - i don't need you offering yourself as a free project to me, i'm qualified and "projected" on myself several times.
Yes - i have better things to do with my time than free diet plans & workouts.
No - I won’t give discounts,but i will try acommodate you if i feel the need.
No - Alcohol while trying to lose fat is redundant but can be moderated into your macros.
No - Starving yourself is not the way to lose BF%. Do kwashiorkor victims look like ____(insert idols name)
No - I really don't have a magic pill yet.
Yes - Every diet works. its sustainability might not.
Yes - You can eat fast food still on certain days/meals. It is used as a mental reward & to spike your leptin levels.
No - Over training will not make you lose BF% faster.
Yes - There is a huge difference between fat loss and weight loss.
No - More sweat doesn’t equal more fat loss.
No - Sweat isn’t your fat crying, or any other banal A- grade motivational quote bulls**t.
Yes - Action begets motivation. Just start fu***ng training & motivation shall follow.
Yes - It is ok to be lazy once in a while & miss a session.
Yes - It is a problem when you make laziness a habit.
No - All the money in the world cannot buy you health, trust that Steve Jobs tried.
No - You cannot avoid catabolic state due to over training with poor nutrition.
No - You cannot out train poor nutrition even though its nearly 2023.
No - There are still no magic pills even in 2022.
Yes - There are scientifically proven methods to losing BF correctly.
No - I still really don't want to, and never will, spend my day off typing out your free routine.
No - I still haven't found, the magic pill you're looking for....

This industry is so bad with "fake guru's and fitness influenzers" it's time i try save it...

01/01/2020

It's that time of year where I hear/read "this year will be my year,2020 better be good to me" ~ I have some news for you, if the year has to change for you to set goals to better your life, you have already fu***ng failed, miserably.

Here's a resolution, you already have a plan, you already have a diet ~ the plan has failed, the diet clearly fu***ng sucks.

Why not try: Employ a QUALIFIED coach!

It's that simple really. You hired a driving instructor once, your parents hired teachers, your girlfriend hires a f***y mechanic...get my drift?

The biggest issue is no accountability of your own actions, instead we'll place hope on a calender to change our lives, as if that calender is some Aztec God, magically going to infuse your life with less fat, more money, bla bla puke bla.

Want less fat ~ listen to a qualified coach

Want more muscle - listen to a qualified coach.

Want better fitness - listen to a qualified coach.

Want a healthier lifestyle - listen to a qualified coach.

Want a bigger p***s - listen to an unqualified twatwaffle that sells fat burners.

I really couldn't give a damn on which coach you hire, your stupidity and stubbornness determines your results, but the reality of it all is, most of you are going to be the same lying lazy ass moron that posted your resolutions at 23:59, that will be failing at 00:01, year after year, all year, every year.

Love
Me

28/07/2019

Free workout, Happy Sunday.

Novelty is always something that's intrigued me in the fitness industry.
Don't get me wrong,I don't care what gets you exercising, but I do give a lot of f***s at how novelty trumps science and peeps have the audacity to actually profit from it.
It seems anyone can present themselves as a trainer as long as they have some new novelty way to move and sell it as fitness: Prancersize,Dancercize,Believercise, Hypothe[c]ise,Wankercise...
The fundamental element of heavy compound lifts seem to fall by the wayside and the crucial point of S.M.A.R.T goal achievement is lost and clouded in the abyss of gimmicks that do less than Jack squat on anyone that's not obese.
Anyway, I'm rambling...Happy Sunday fu***rs, hope the novelty workout you THINK is going to burn the weekends worth of alcohol, drugs, junk food, lack of sleep works out for you 😘

Xoxo
Kthanxbai

26/03/2019

There's a tendency for humans to correlate the word anabolic to 'good' & also the word catabolic to 'bad'. Every supplement advert, meathead, gym rat, fitness magazine etc is extolling this word as the holy grail of muscle, fitness and fat loss... .
"like BBROOO, i have this new ANABWOLIC bcaa test booster thermogenic pRe workout BBROOOOO....says anabolic so must work!!!".
Meanwhile, his word brother ie: CATABOLIC, is shunned, rejected, spat on & avoided, like the hunchback l***r in the movie 300 trying to get balls deep on prom night.
I'm pretty sure that as you read this word "anabolic", it brings to mind all sorts of images you'd associate with muscle growth, & catabolism of muscle loss & wasting away.
Images of "positive" & images of "negative". I want to frame the two terms a bit differently, not only to stop & make you think, but also to help you understand your logic may be flawed.
Simply put: anabolism is to "build" & catabolism "is to "destroy", or "deconstruct". This is why when you see the term 'anabolism', people are referring to the growth of new muscle tissue; & when people refer to 'catabolism' they're generally referring to the loss of muscle tissue. . But what if, based on those definitions, we could have the perspective of Anabolism equals fat gain & catabolism equals fat loss?
Catabolism has now become a positive, anabolism a negative.
While 'fasting' is generally associated with fat loss; what people don’t realise is that 'fasting' during periods of high energy influx is even more important.
I would argue, even more than when you’re in an energy deficit.
Why? Well, we know the dangers of chronically high energy intake – while strength training can help offset a lot of these due to improved insulin sensitivity & nutrient partitioning, it can only help so much.
The body not only needs, but thrives on, periods of highs & lows.
i tell you this to elucidate the point that neither is good or bad; they just are.
They're things that happen. That's it....so get the f**k over it .
Loves
BYE

22/03/2019

1. Congrats on the weight loss.
2. Get on a simple strength training programme. Just make sure you're focussing on progressive overload over time.
Simply: are you stronger today than you were 6 months ago? Yes, awesome you probably gained muscle. No? Well, you f**ked up. Sorry. Go back and start again.
3. Quit the excessive cardio. Seriously. If you enjoy running or doing cardio – more power to you, but the bulk of your training should come through strength training.
4. Work out your calorie intake and track. Get a calorie tracker app like MyFitness Pal and start learning what actual food portions look like. If you have time to watch TV, you have time to track your calories. Oh, I'm being a pompous dick? No. I'm being real.
5. Start walking more between lifting days.
6. You see that "I don't have control over my diet thing"? I'm gonna need you to get control over your diet. Look, I'd understand if you were 10, or 15, but you're a grown ass man.
7. Be realistic with your goals.
8. Your physique is gonna suck for a long time before you get to a point where you're content. Embrace this and learn everything you can,both the good, successes; and the bad, failures.
9. Abs are cool, muscle is cool, neither will make you happy. Take it from someone who's been there.
10. The previous point was pointless because nobody believes it until they experience it for themselves. God speed.
11. Every diet works, I've tried a lot, just make sure that a) pay attention to calories, don't unnecessarily restrict foods & b) find one that you can stick to for the longterm.
12.Being comfortably hungry is to the mind what strength training is to the body, get comfortable going sometime (16-24 hours) without food. You won't die, & it'll teach you to control your impulses.
13. Contrary to all the motivational inanity you see on social media, the bad times & frustration and wanting to quit are going to far outweigh the warm fuzzy I'm so happy I could s**t rainbows feels. This is good. Embrace this.
14. Hire a coach. Guys waste an inordinate amount of time trying to work things out for themselves. Having an experienced coach will fast track you.

Love love byeeee

17/03/2019

"I don't eat Carbs after 6 pm"
-
"To lose weight, don't eat Carbs after 6 pm"
-
"Your body stores fat if you eat Carbs after 6 pm"

Ok so the reasons you pick up weight after 6 pm are:
-
• 6 is the devils number, that evil bastard has it out for you and wants you faaaarking fat.
-
• food becomes possessed after 6pm, you're consuming evil demon food calories that have reproduced
-..Also, this is all bulls**t.

- If you subscribe to this rhetoric of not eating carbs after 6pm I feel sorry for you.

Your body does not know the time, it doesn't give a s**t that's it's 6 pm. All it knows is you over eat, irrespective of the time. Time is a man made construct, just like repetitions of any exercise, and I guarantee you've never had your body miraculously change from the 11th rep to the 12th rep.
-
Use your brains.

Much love
Xoxo bi***es

15/03/2019

So you've tried everything and still not losing fat? Everything but consistency but you're assuring me you have, so now what? You're a genetic anomaly? An alien? You're Jabba the fu***ng hut?
-
Sadly...you're not any of the above, I wish you were, I'd market you and we'd both be wealthy.
-
So now you working out, you're "eating "healthy" yet still fatloss is alluding you, you're swearing on the popes grave you've given up your life, wine, sweets, carbs, even sold your soul to the devil and thrown in your least favorite child but still...no fat loss.
-
Then you wonder if it’s because your metabolism is “slow", possibly thyroid issue, perhaps your body is in starvation mode. Webmd.com & Mayoclinic.com assure you have a f**ked up thyroid, blown pituitary gland, Cancer & possibly Ebola. You'll likely tell me this as factual medical problems in which I'll already be internally wondering how far you'll take this dumbf**kery.
-
It's round about now that I'll stop you, tell you to look at this handy pie chart which I damn well guarantee you will fix your issue(s) all in one. You see, the simple fact is UNLESS medically proven by a doctor, your thyroid works just fine, your pituitary works just fine, your digestive system works just fine. You are just eating to many calories, consuming too much energy and your body is doing EXACTLY what it's meant to perfectly do with excess calories.
-
Get a plan, be consistent and be fu***ng patient.
-
Much love
Xoxo

-
-

04/03/2019

what are weight anomalies?

– Carbohydrate intake: the amount of carbs you're consuming will affect scale weight. Remember, 1 gram of carbohydrate comes along with 3g of water. This is why when people go on low carb, or keto diets, they see rapid weight loss (NOT fat loss) at the start as the body drops water with the lowered carb intake. This eventually levels off. EAT YO DAMN CARBS
⚫– Water retention: On a low carb diet, the body turns to glycogen as an energy source after it expends glucose. Quick water weight loss occurs when metabolizing glycogen because the process requires water. Eating or drinking excess electrolytes can lead to water retention because the body keeps the water to maintain a set electrolyte balance as part of homeostasis.
⚫–Dehydration can also lead to water retention. Basically, if you're a dehydrated di****ad, the body acts to conserve water because you ain't replenishing it like a du***ss.
⚫– Sodium balance: If you're getting in a certain level of sodium per day and then one day you go balls deep in MORE sodium your body will retain water, conversely, if you decrease sodium intake, your body will release water.
⚫– Menstrual Cycle: Girls i have written about this extensively, your monthly cycle will make you retain water. It sucks, but you provide new life to this world which is pretty fu***ng awesome!
⚫– Stress levels: with increased stress comes water retention, and with water retention a spike in scale weight. Cortisol at high levels other than when u working out bla bla bla...
⚫– Sleep: poor sleep can also increase stress levels = water retention = weight increase on scale.
⚫– Timing of last meal: if you generally eat your last meal at 8pm, then one day you eat your last meal at 11pm.
⚫– Timing of weigh-in: if you regularly weigh in at 5am and then one day weigh in at 8am, this will impact scale weight.
⚫– Alcohol consumption: alcohol dehydrates you which can leave you lighter the next day. However, alcohol can also increase hunger, so if you go out, drink, and then consume salty foods after, this will also impact your weight the next day.

Just so you know..
BYE

25/02/2019

Women "I just wanna lose weight and tone"
Men " I just wanna get shredded and put on some size muscle"

Here are the only ways you can change your physical appearance besides amputation.
-
1⚫Build muscle.
2⚫Lose muscle.
3⚫Gain fat.
4⚫Lose fat.
-
Or, chop your leg or arm off...
-
But what about getting toned, you ask?
-
"But I just wanna tone" - TONE Is building some degree of muscle ( #1 on the list above) and losing enough fat ( #4 on the list) so that the muscle you've gained is actually fu***ng visible. This, in a nutshell, is all "tone" is. Muscle - fat = tone.
-
"But I don't wanna get bulky", you exclaim.
-
What is bulkiness - it's when you either A) unintentionally build more muscle ( #1) than you'd prefer to have (something that is pretty rare considering the average intermediate man might gain 0,454kg of muscle *per month* under ideal circumstances, and the average intermediate woman might gain half that),
B) gain more fat ( #3) than you'd prefer to have thereby covering your muscles and preventing you from looking "toned" (this is, by far, the most common reason why someone thinks they look "bulky"),
or C) some f**ked up combination of both.
-
But then you may wonder... what about weight training itself?
-
Doesn't light weights, high reps, machines and isolation exercises make people toned, sculpted, defined, slim and feminine?
NO, no nooo! Get it yet?
NO!!
-
And doesn't heavy weights, lower reps, free weights and compound exercises make people bulky and manly looking (practically overnight)? NO, no no no!
-
So, the next time you're thinking about lifting "light weights" in your quest to "get toned" while avoiding getting "too bulky," please realize that A) your logic is fundamentally flawed, and B) you're unlikely to be doing anything with those "light weights" that will result in building the muscle you need to build and/or losing the fat you need to lose in order to achieve the "toned" appearance you seek.
-

22/02/2019

Our 4 week challenge is coming up!! DONT MISS OUT!! SIGN UP NOW! 4Week challenge starts 4th March. Contact me to find out more!

**t

I Am Strength

18/11/2022

01/01/2020

28/07/2019

26/03/2019

22/03/2019

17/03/2019

15/03/2019

04/03/2019

25/02/2019

22/02/2019

Address

Opening Hours

Telephone

Website

Alerts

Contact The Business

Shortcuts

Share

Category

Monday	06:00 - 19:00
Tuesday	06:00 - 19:00
Wednesday	06:00 - 19:00
Thursday	06:00 - 19:00
Friday	06:00 - 19:00