Loomis & Franklin Fishing - Africa

Loomis & Franklin Fishing - Africa Loomis & Franklin is a premium fishing brand, with specialist products in rods, lures and line.

Loomis & Franklin products are available at leading fishing tackle outlets in South Africa.

Loomis and Franklin Gulf Spinning Reel 🎣The new Loomis and Franklin Gulf truly ticks all the boxes.Light & compactIPX6-r...
19/06/2026

Loomis and Franklin Gulf Spinning Reel 🎣

The new Loomis and Franklin Gulf truly ticks all the boxes.
Light & compact
IPX6-rated
Equally at home fishing lures or bait

In the 5000 size, it’s perfectly suited to rock and surf conditions, making it an absolute weapon for a light scratching setup.

A productive afternoon session with two bluefish already on the board — pure fun on light tackle and a reel that delivers when it counts.

buckley

🔥WIN a spool of 300m Connect Braid 🔥Loomis & Franklin 8X Connect PE BraidThe Loomis & Franklin 8X Connect Braid is engin...
18/06/2026

🔥WIN a spool of 300m Connect Braid 🔥
Loomis & Franklin 8X Connect PE Braid
The Loomis & Franklin 8X Connect Braid is engineered using high-quality, consistent PE base fibres to deliver a smooth, supple line with exceptional casting performance and durability.
Its tightly woven 8-strand construction forms a stable, round profile that reduces friction through guides, improves sensitivity, and increases abrasion resistance — making it suitable for both freshwater and saltwater applications.
👉Tell us how many strands we used to make our Connect Braids?
Entries close: 22 June 2026
📆Winner announced: 23 June 2026
🏆Winner drawn at random!
⚠Heads up: We will NEVER ask for credit card details or personal info to enter. T&C’s apply. This promotion is in no way sponsored, endorsed, or administered by, or associated with Meta (Facebook & Instagram.

  Snoek Spinning Along the KZN Coast Chasing Silver Bullets During the Sardine RunFor many shore anglers along the KwaZu...
18/06/2026

Snoek Spinning Along the KZN Coast
Chasing Silver Bullets During the Sardine Run

For many shore anglers along the KwaZulu-Natal coastline, winter signals the arrival of one of the most exciting spinning opportunities of the year – the Natal Snoek, more correctly known as the Queen Mackerel.

As the annual Sardine Run moves up the coast, vast shoals of baitfish attract a variety of predators, and among the most sought-after are these fast, aggressive pelagic hunters. Their blistering speed, hard-hitting strikes and surface-feeding behaviour make them a favourite target for spinning enthusiasts.

Natal Snoek are fast-growing fish that can exceed 70cm within two years and may eventually reach lengths of around one metre and weights approaching 10kg. Their diet consists primarily of sardines, red-eye sardines, anchovies and juvenile mackerel, making the Sardine Run a prime feeding opportunity.

Why Anglers Love Targeting Snoek

Few fish provide the visual excitement of a feeding shoal of Natal Snoek. One moment the ocean appears calm, and the next baitfish are scattering across the surface as predators slash through them at speed.

From the shore, success requires persistence, mobility and plenty of casting. Unlike many edible species where anglers wait for bites, spinning for snoek is an active style of fishing that keeps anglers moving and constantly searching for fish.

The reward is often a screaming drag and a high-speed fight from one of the coastline's most exciting gamefish.

To Find Them

During the winter months and Sardine Run period, Natal Snoek can be found along much of the KZN coastline, particularly around:

• South Pier
• North Pier
• Blue Lagoon (North Bank)
• Umdloti
• Westbrook
• Tongaat Mouth
• Ballito
• Salt Rock
• Tinley Manor
• Parts of the KZN Lower South Coast

Look for areas where baitfish congregate, especially near river mouths, deep gutters, rocky points, reefs and behind the backline.

Bird activity, baitfish spraying on the surface and sudden splashes often indicate feeding fish.

Best Time To Fish

Early mornings remain the most productive time to target snoek from the shore.

The first hour after sunrise often produces the best action, especially when baitfish are concentrated close to shore.

Late afternoons and evenings can also be productive, while fish may occasionally feed throughout the day during active Sardine Run conditions.

Tackle Selection

Because distance casting is often required, anglers should focus on lightweight spinning tackle capable of covering large areas of water.

# # # Recommended Rods (10ft – 12ft)

• Loomis and Franklin Archipelago
• Loomis and Franklin Agulhas

Recommended Reels (4000 – 6000 Size)

• Loomis and Franklin Titan
• Loomis and Franklin Gulf

Braid

• 15lb – 30lb 8-Strand Braid
Loomis and Franklin Fury 8+1
Loomis and Franklin Summit 13X

Leader

• 30lb – 50lb Fluorocarbon

While some anglers use wire traces to prevent bite-offs, fluorocarbon leaders generally produce more bites and better lure action.

Top Lures For Winter Snoek

Several lures consistently perform during the Sardine Run.

# # # Top Performers

• Fish Inc Winglet
• Fish Inc Sprata
• Fish Inc Flanker
• Halco Twisty
• Jiggy Spoons

Productive Colours

Morning & Evening:
• Pink
• Green
• Glow

Bright Daylight:
• Silver
• Chrome

Retrieval Techniques

Natal Snoek are visual predators and generally prefer a fast-moving target.

Successful retrieves typically involve:

• Long casts
• Fast retrieves
• Occasional erratic twitches
• Covering water quickly
• Changing lure colours and sizes when fish become selective

Mobility is often key. If fish are not showing in one area, move until you find feeding activity.

Looking After Your Gear

Winter spinning can be hard on equipment due to constant exposure to salt spray.

After every session:

• Rinse reels lightly with fresh water
• Wipe down rods and guides
• Check leaders for abrasion
• Inspect braid for wear
• Store rods in protective rod bags or tubes

Regular servicing will greatly extend the lifespan of your tackle.

Winter snoek spinning is one of the highlights of the KZN fishing calendar. Combining spectacular sunrises, the excitement of the Sardine Run and explosive strikes from fast-moving predators, it offers anglers an unforgettable experience.

Whether you're casting from the piers of Durban or working the beaches and rocky points along the KZN Coast, few things compare to seeing a shoal of Natal Snoek erupting on the surface and knowing your next cast could connect with one of these silver bullets.

SHAD RIGS Shad can be targeted using several different methods, depending on the conditions and the angler's preference....
18/06/2026

SHAD RIGS

Shad can be targeted using several different methods, depending on the conditions and the angler's preference.

When fishing with bait, there are three popular trace variations:

1. Drift Bait Trace
Many anglers prefer a drift bait setup, where a ball sinker runs freely on the line. This allows the bait to move naturally with the current, often resulting in more confident takes.

2. Top Bunk Trace
A favourite when fishing rocky areas. The float keeps the bait elevated, reducing snags while allowing anglers to visually monitor their bait and detect bites more easily.

3. Standard Shad Trace
A versatile setup that can be fished with either a running or fixed sinker, with or without a a float to present the bait effectively. White and red floats are commonly used depending on conditions and visibility.

The Loomis & Franklin Super Shad Hooks (3/0 – 5/0) have been one of the standout products of this year's shad run. Their sharpness, strength and consistent hook-up ratio have been proven day after day on the water, making them a trusted choice for anglers targeting shad along our coastline.
Moodley

Congratulations to Arnold Ashley Naicker  who wins Loomis & Franklin Hook Hamper Giveaway. Please DM us your telephone n...
17/06/2026

Congratulations to Arnold Ashley Naicker who wins Loomis & Franklin Hook Hamper Giveaway. Please DM us your telephone number, email address and delivery address to claim your prize. NB: Prizes can take up to 4 weeks to be delivered.

Scratching done right When you’re working the bricks and scratching for bites, hook choice matters. These Loomis & Frank...
15/06/2026

Scratching done right

When you’re working the bricks and scratching for bites, hook choice matters. These Loomis & Franklin inline circle hooks deliver exactly what’s needed—forged strength, barbed for secure hook-ups, ringed for better presentation, and a straight design that consistently finds the corner of the mouth.

Available in sizes 1/0 to 9/0, they’re perfectly suited for everything from light scratching to heavier applications when fishing structure. Reliable gear makes all the difference when the bite is subtle but the terrain is unforgiving.

Confidence in your tackle starts at the hook.

BIG SHAD >>> Loomis Gulf Reel >>>Built for the salt. Ready for the fight. Paired up perfectly on the rocks, the Loomis &...
12/06/2026

BIG SHAD >>>
Loomis Gulf Reel >>>
Built for the salt. Ready for the fight.

Paired up perfectly on the rocks, the Loomis & Franklin Gulf reel delivers where it matters most. Designed for serious saltwater anglers, this reel is all about strength, control, and reliability when the pressure is on.

Key features:
• Smooth, powerful drag system
• Corrosion-resistant construction for harsh coastal conditions
• Strong gearing built to handle hard-running fish
• Balanced design for long sessions on the rocks or beach

When the bite comes and there’s no room for error, the Gulf reel stands its ground. Solid performance. Proven toughness.

🎣WIN with Loomis & Franklin! Win a hamper of NEW Loomis & Franklin Hooks!🎣Our Loomis & Franklin range just got bigger wi...
11/06/2026

🎣WIN with Loomis & Franklin! Win a hamper of NEW Loomis & Franklin Hooks!🎣
Our Loomis & Franklin range just got bigger with the launch of our all-new Saltwater Hooks developed for local conditions and built for strength, value, and performance. With 10 hook styles and 3 jig head options, there’s something for every saltwater application. Keep an eye out for the bold new black, red and white packaging in stores now!
Competition Question:
👉What colour packaging would you be looking for in stores?
Entries close: 15 June 2026
📆Winner announced: 17 June 2026
Winner drawn at random!
⚠Heads up: We will NEVER ask for credit card details or personal info to enter. T&C’s apply. This promotion is in no way sponsored, endorsed, or administered by, or associated with Meta (Facebook & Instagram.

Congratulations to Ruan De K**k  who wins Loomis & Franklin Agulhas Giveaway. Please DM us your telephone number, email ...
09/06/2026

Congratulations to Ruan De K**k who wins Loomis & Franklin Agulhas Giveaway. Please DM us your telephone number, email address and delivery address to claim your prize. NB: Prizes can take up to 4 weeks to be delivered.

CAUGHT NOW -BRONZE BREAMWHY choose the Loomis & Franklin In-Line Circle hooks for Bronze Bream fishing?When targeting ha...
09/06/2026

CAUGHT NOW -BRONZE BREAM
WHY choose the Loomis & Franklin In-Line Circle hooks for Bronze Bream fishing?

When targeting hard-fighting Bronze Bream, hook choice matters — and the Loomis & Franklin In-Line Circle delivers where it counts.

• Strong, durable design for tough coastal conditions
• Excellent hook-up rate with natural presentation
• Circle hook design helps secure solid corner-mouth hookups
• Ideal for finesse baits when targeting picky Bronze Bream
• Sharp, reliable performance when every bite counts

Tested where it matters — on the rocks and in the surf. If you’re serious about Bronze Bream fishing, make sure the Loomis & Franklin In-Line Circle is in your tackle box.

What’s your go-to Bronze Bream bait?

BUCKLEY

Address

Cnr. Baralong And Sunbeam Street, Icon Industrial Park, Sunderland Ridge
Centurion
0157

Opening Hours

Monday 08:00 - 16:30
Tuesday 08:00 - 16:30
Wednesday 08:00 - 16:30
Thursday 08:00 - 16:30
Friday 08:00 - 16:30

Alerts

Be the first to know and let us send you an email when Loomis & Franklin Fishing - Africa posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share