12/01/2021
Are you a victim of “Athletic Materialism"?
Some fitness crazes would have you believe you need to be able to do every exercise under the sun in order to get results.
Olympic lifts, powerlifts, gymnastics, kettlebells, sprinting, jogging, swimming, HIIT, cardio, rubbing your tummy and patting your head at the same time…
You want it all - and they tell you you can have it all!
Just keep on showing up and paying the man.
Things are moving up nicely. It’s quite addictive, isn’t it? Like high scores on a video game.
Levelling up your life!
But then after about 11 months you stall out and stop making progress.
You were loving the constant improvements but now you’re stuck and you’re not sure why.
The trainer says it’s time to start doing more. But you’re already busting your chops every single day!
You’re not sure how much your self-esteem can take so you start googling around for alternatives and come up empty.
Fine. Twice a day it is!
Soon the daily doubles become a badge of honour.
“Hardcore, bru!”
At this point you basically live in the gym.
You can’t remember the last time your knees weren’t inflamed.
A physiotherapist is retiring sooner thanks to your custom.
Work’s getting busier. Your family’s only interaction with you is IG likes on your workout clips. And your dog is developing separation anxiety.
The gym is supposed to enhance your life, not be your life.
What if there was another way?
At Iron + Love our scientifically-backed training program gets people measurably stronger and into great shape in 3-4 hours per week. We use a handful of key exercise variations that give the biggest return on investment for your precious non-renewable time.
Stop chasing all the rabbits and coming up with no tail by clicking here:
https://www.ironandlove.com/start/