04/01/2018
Certified Public Relations and Communication Professionals
Workshop (AIBMC)
12th - 16th March, 2018 at the Mercure hotels Johannesburg, RSA
21st -25th March, 2018 Lagos, Nigeria
The role of Public Relation and Communications’ professionals has become more involved and pivotal in most organization’s operation .Effective PR and Communications team key roles are most needed in organizing and releasing information on Company’s Crisis moments, exhibitions, road shows, new business ventures and many other Company’s events, above all they are expected to be tactical-oriented and strategic in handling all media related issues. In times of company crises such as Addressing the angry mob on Labor and Wage Disputes, Sporadic interruption of Services ,Key employees Demotions or Dismissals, Employees Strikes, Company Bankruptcy, Recession, Company liquidation and so on and so forth, it is the Public Relations and Communication professionals who gets on a frontline and turns around the situation in favor of the company.
The practice of corporate reputation management raises many ethical questions and ignoring them incubates reputation crises and discredibility. Thus it is vital that your organization fosters a good reputation by developing mutually beneficial relationships with various publics. This certified Public Relations and Communication Professionals is a capacity training program with high credentials which will grant you new insights and perspective. It is a comprehensive and practical course that has been designed to boost and sharpen your communication and media relations skills to strike a chord with the expectations of your organization’s stakeholders and various publics. You will also be taken through various case studies and practical exercises to further enhance your learning experience.
Learning Outcome:
A clear Comprehension of Communication, and the Roles of Public Relation officers
A clear Comprehension and knowledge of Strategic Internal and External Sources
Knowledge of dealing with Suppliers, Publishers, Printers, Designers Photo Shoots and image Creation
Knowledge of filming ,and at what points you can defend your organization, leaders, etc. from the live interviews in crisis moments
Knowing Investors relationship as an effective PR Professional
Applying Advanced Communication Skills
PR Promotions and Functions skills
Importance of a PR in Exhibitions and other organizational events
Using Information Management efficiently
Review your current Communication Models and Theories, and audit your communications to develop a public relations strategy
Applying Public Relations Management Skills
Knowing your Product Management
Recognizing the roles of a PR department on Adverts and Promotion Acquiring media exposure
Writing press releases and brochure copies Including editorially-worthy feature articles
Knowledge on social Media platforms and Media planning
Negotiating barter deals and competitions
Who Should Attend ?
Communications Managers
Public Relations Managers
Spokes Persons
Information and Publicity officers
Library and Information Officers
Corporate Affairs Executives
Media Liaison Officers
Sales & Marketing Officers
Advertising Managers/Officers
Executive Secretaries
HODs
Any Administrative Officers interested in enhancing their PR and Communications Skills
This Practical certified Public Relations and Communication Professionals capacity development training program aims to assist you and your PR team discovering effective techniques to handle challenging media situations and be tactical oriented skilled when responding to sensitive issues to the Management, Public and stakeholders at large. On the fifth day of the seminar you will be required to wright a fair test exam in two sessions and be issued a Prestigious and Credible Certificate upon completion from the America Certifications Centre and leave with a personal action plan in English, French or Portuguese for your continued development and success as a Certified PR and Communications professional, This up-to-date course will equip you with the knowledge you need to effectively manage your day to day schedule with minimum supervision. To register please contact +27(011) 044 4371 or email: [email protected]. For your company In-house or on-site training booking kindly request information on [email protected]
Looking forward to seeing you at the Workshop.
