Be Fierce Multisport

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Be Fierce Multisport Triathlon & Run Coaching for Endurance Athletes

Are you ready to conquer Lake Placid? Your training starts NOW, and here’s why.Because 140.6 miles isn’t something you c...
22/10/2026

Are you ready to conquer Lake Placid? Your training starts NOW, and here’s why.

Because 140.6 miles isn’t something you cram for at the last minute.

You need time to build your aerobic engine, develop strength, increase endurance, dial in nutrition, practice race-day strategy, and recover properly between big training blocks.

Starting now gives you the time to build fitness progressively, work through the inevitable bumps in the road, and arrive at the start line prepared and ready to compete.

July might feel far away, however your training window is already open. Crossing the finish line strong is built one workout, one decision, and one consistent week at a time.

Your July self is counting on the work you do today. Comment IMLP to join.

21/10/2026

The hardest part of training for an Ironman? 👀

It’s not the 5am alarms or the long brick days. It’s the packing list. 🧳

Work travel doesn’t stop for race season, so neither does training. Running shoes, a headlamp and lights for after-dinner runs in a new city, goggles and a suit for whatever pool I can find. And this trip, Shortcake (my road bike) and the rollers came too, packed safely inside Allen. 🚴‍♀️

Every athlete finds their own balance when they travel. Some trips it’s a dark run around an unfamiliar block. Some trips it’s the hotel Peloton, a treadmill, or a rower in a gym the size of a closet. It’s never perfect, and it doesn’t have to be.

Doing what you can beats a week of detraining every time. 💪

What’s always in your suitcase when you travel? 👇

EnduranceAthlete TravelTraining

20/10/2026

Right now it’s an empty room and a desk.

By late November, it will be a training center, a glass-walled spin studio, a bike shop, a full service center and a bike fit studio, all under one roof, built for endurance athletes.

We’re building it from the ground up, and we want you to see every step.

Follow for progress updates, first looks inside the space, and founding member offers before anyone else hears about them.

Be Fierce. Be First. Be You.

20/10/2026

When was the last time you had a real conversation with your coach?

Not a thumbs-up on a workout. Not an auto-generated plan. A 1:1 where someone who knows your training, your schedule and your goals sits down and talks it through with you.

That’s the standard here. Every Premium athlete gets it.
If your coaching feels more like a spreadsheet than a partnership, let’s talk. Book a free consultation: fierce.li/coffeechat (link in bio)

Be Fierce. Be Heard. Be You.

17/10/2026

Things are happening at the Be Fierce Bike & Tri Shop! We aren't wasting a minute! Our first tool box arrived at the shop today. This one is for the bike fit studio. Even if we aren't open yet, you can still schedule your fit with Coach Jill and make your bike rides comfortable! YES - THAT CAN HAPPEN FOR YOU!!!!!

Book a coffee chat to see which fit is best for you and start enjoying your rides while getting more power out of every pedal stroke. befierce.li/coffeechat

Fierce Fix Friday: Easy runs should be EASY. Here's the talk test: can you speak full sentences without gasping? Most at...
16/10/2026

Fierce Fix Friday: Easy runs should be EASY. Here's the talk test: can you speak full sentences without gasping? Most athletes run their easy days too hard and their hard days too tired. Slow down the easy days and watch the transformation on the hard ones.

Did you watch the Ironman World Championships this past Saturday? We did! The athletes who raced well weren't the fitte...
13/10/2026

Did you watch the Ironman World Championships this past Saturday? We did! The athletes who raced well weren't the fittest on paper. They were the ones who executed - paced the bike, fueled on schedule, and stayed calm when everything got hard. That's trainable. It's what we coach. Premium 1:1:, Group or Self-Guided for triathlon, running, and runDisney. Book your free consult in the link, and we'll plan what works best for you to execute on race day. BE FIERCE, BE YOU

A HUGE congratulations to our fearless leader and founder JILL BARTHOLOMEW! She conquered the course at Kona during the ...
12/10/2026

A HUGE congratulations to our fearless leader and founder JILL BARTHOLOMEW! She conquered the course at Kona during the Ironman World Championships on Saturday, October 10th. In what can only be described as brutal swim and bike conditions, Jill showed up in Fierce Form and refused to give in. We are so proud of her dedication and resilience as this year has been full of challenges. You inspire us every day to be the BEST version of ourselves. BE FIERCE, BE YOU

10/10/2026

This is what all those early mornings, long rides and hard miles were building toward.

Coach Jill is out on the course at the Ironman World Championship in Kona today, and she's making her way toward that finish line right now.

Every athlete we coach hears the same thing from her. Trust the training, race your own race, and keep moving forward. Today she's out there doing exactly that.

Send her some love in the comments so she has a stack of them waiting when she crosses that line.

Let's go, Jill!

09/10/2026

Your mileage is going up every week, you're hitting every session on the plan, and somehow you're not getting fitter. You just feel more and more run down.

When mileage increases during a build, a lot of athletes forget the other things that need to increase right along with it. Here's what has to grow with your training.

More quality fueling. Longer sessions burn more, so you need more good fuel both during those sessions and after them. What got you through a 6 mile run won't carry you through a 16 mile build week.

More rest. Your body adapts when you recover, not while you're out there grinding. That means more sleep, and it also means more time actually relaxing on the couch instead of filling every free minute with something else.

More time in your day. Longer sessions don't just take longer to do. You also need time built in around them to recover. If your schedule hasn't changed but your training has doubled, something is going to give.

When athletes forget to build in those extras, they don't get as much benefit from the training build. You put in all that work and leave a big piece of it on the table.

Doing this on your own is a lot more guesswork than being guided by a coach who's watching how you're handling the load and adjusting with you.

Book your free consult and let's work together on your next finish line. The link is in our bio.

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